Content Marketing Strategies Conference: Bill Flitter How to Leverage Facebook's Newsfeed Algorithm
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The document provides insights on leveraging Facebook's Edgerank algorithm to enhance content visibility in news feeds. It emphasizes the importance of engaging with fans, creating compelling posts, and using multimedia like photos and videos to boost engagement. Key strategies include promoting Facebook pages externally, encouraging comments, and timing posts for optimal engagement.
Content Marketing Strategies Conference: Bill Flitter How to Leverage Facebook's Newsfeed Algorithm
- 1. How to Leverage Facebook's Newsfeed Algorithmby: Bill Flitter CEO/Dlvr.it
- 2. Agenda1. Dissecting EdgeRank2.Secrets to Improve Your EdgeRank
- 3. 1.Dissecting EdgeRankShould We Even Care?
- 4. 1.Dissecting EdgeRank600M Facebook UsersClicks ‘Like’ Button 9x/Month
- 7. Is a Member of 12 Groups
- 8. Spends 55 Minutes/Day1.Dissecting EdgeRankWhat is EdgeRank?
- 9. 1.Dissecting EdgeRankEdgeRank is to Facebook as PageRank is to Google
- 10. 1.Dissecting EdgeRankEdgeRank scores each and every piece of content in your News Feed
- 11. 1.Dissecting EdgeRankHigh EdgeRank= visibility Low EdgeRank= darkness
- 12. 1.Dissecting EdgeRankEdgeRank FormulaAffinity:how often a fan views/interacts with your page & vice versa
- 13. Weight:total ‘likes’ + comments
- 14. Timeliness:more recent a post, higher it ranks1.Dissecting EdgeRank2 Flavors of the News FeedTop News:the most interesting content posted by friends (default view)
- 15. Most Recent:sometimes referred to as the ‘live feed.’ actions of your friends in real-time1.Dissecting EdgeRankTop News: 60% or 400M members see this view
- 16. 1.Dissecting EdgeRankMost Recent (live feed): 98% of updates appear in this view
- 17. 1.Dissecting EdgeRankMost Recent (live feed): Default setting in Facebook Mobile used by 200M members
- 18. 1.Dissecting EdgeRankFacebook Mobile users are twice as active as website users
- 19. 1.Dissecting EdgeRankFacebook Groups: Updates don’t appear in Most Recent or Top News Feeds
- 20. 1.Dissecting EdgeRankThe Older the Wiser: Established pages hold more weight than newly created pages
- 21. Agenda1. Dissecting EdgeRank2.Secrets to Improve Your EdgeRank
- 22. 2.Secrets to Improve EdgeRankHow does your content get visibility on Facebook?
- 23. 2.Secrets to Improve EdgeRankERO is the new SEO
- 24. 2.Secrets to Improve EdgeRankMaximum Exposure: Brands should create a Page (vs. a Group) to maximize visibility in News Feed
- 25. 2.Secrets to Improve EdgeRankEngage with FansThe more you are engaged, the higher the EdgeRank
- 26. Follow your fans’ friends
- 27. Tag people in posts and photos using ‘@’ sign before the person’s name or business - name drop2.Secrets to Improve EdgeRankThey like me, they like me not…Add the ‘Like’ button to your website to pick up more fans
- 28. 2.Secrets to Improve EdgeRankRoll out the Red Carpet… Customize the welcome page and try to convert users to ‘likers’
- 29. 2.Secrets to Improve EdgeRankPost IdeasStart a post with a question
- 30. Try “fill in the ____” posts
- 31. Ask for comments and likes2.Secrets to Improve EdgeRankThe Daily Beast ExperimentOne month experiment with Facebook’s News Feed
- 32. 2.Secrets to Improve EdgeRankFindings: Having friends who stalk you WILL help your popularityAction: Promote your Facebook page outside of Facebook to bring attention to your content inside Facebook
- 33. 2.Secrets to Improve EdgeRankFindings: Comments increasevisibility within friend’s feedAction: Encourage comments - start posts with questions, try fill-in-the blank statements, create compelling content
- 34. 2.Secrets to Improve EdgeRankFindings: Links trump status updatesAction: Auto-distribute your blog posts or, curate relevant content - become a publisher and an editor
- 35. 2.Secrets to Improve EdgeRankSummary Promote your Facebook Page outside of Facebook
- 37. Schedule content regularly2.Secrets to Improve EdgeRankVitrue Research Reviewed 32,000 Posts viewed by 40M Facebook Fans over 3 Months
- 38. 2.Secrets to Improve EdgeRankA Picture is Worth a Thousand Words:Post with photos receive highest weight and engagement (22% more engagement than video) followed by videos, links, status updates
- 39. 2.Secrets to Improve EdgeRankEarly Bird… Content posted before noon gets 65% more engagement than posts after noon
- 40. 2.Secrets to Improve EdgeRankTGIF… Friday posts generate the most engagement while Saturday and Sunday posts have the least engagement (Monday & Tuesday are only slightly behind Friday in terms of engagement)
- 41. 2.Secrets to Improve EdgeRankSummary Create Pages (vs. Groups)
- 43. Schedule posts with photos on Friday before Noon2.Secrets to Improve EdgeRankTime will tell… Only thing that is constant is change
- 44. A. AppendixSources: Mashable Facebook Factbookhttp://mashable.com/2010/02/10/facebook-growth-infographic/
- 45. Virtue - Anatomy of Facebook Post whitepapgerhttp://vitrue.com/blog/2010/09/21/anatomy-of-a-facebook-post-vitrue’s-data-behind-effective-social-media-marketing/
- 46. The Daily Beast http://www.thedailybeast.com/blogs-and-stories/2010-10-18/the-facebook-news-feed-how-it-works-the-10-biggest-secrets/
- 47. Mari Smith - Tools to Measure EdgeRankhttp://www.marismith.com/tool-tracks-your-facebook-edgerank-score/
- 48. Social Media Biz - How Facebook News Feed Workshttp://www.socialmedia.biz/2011/02/07/how-facebook-news-feeds-work/
Editor's Notes
- #11: Top News: Default view. 95% of 600M members see this view. third party or mobile apps see fire hose - non-filtered Most Recent: 98% of your friends updates appear in this view
- #12: Top News: Default view. 95% of 600M members see this view. third party or mobile apps see fire hose - non-filtered Most Recent: 98% of your friends updates appear in this view
- #16: Facebook Group: group may conact their members via in-box messaging up to a maximum of 5k members
- #20: EdgeRank Optimization
- #21: Facebook Group: group may conact their members via in-box messaging up to a maximum of 5k members
- #22: The more exposure you get on the walls of key players the better.
- #26: EdgeRank Optimization
- #27: EdgeRank Optimization
- #28: EdgeRank Optimization
- #29: EdgeRank Optimization
- #31: EdgeRank Optimization