Slideshare test preso
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Measure content performance using a ruler to understand what works best for your audience. Facebook's EdgeRank algorithm determines if your content appears in fans' NewsFeeds. Only 12-15% of your audience typically sees organic content, so design for different segments. Fans' positive and negative actions affect EdgeRank's decision to show content to more or fewer fans, so look for signs of hidden or spammed posts that reduce organic reach.
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Slideshare test preso
- 1. Tip: Use a ruler. Make sure you measure content performance so you know what works best for your audience. 1
- 2. Facebook’s EdgeRank decides whether or not your content will be seen in your Fan’s NewsFeeds. 2
- 3. Tip: Mix it up. Typically only 12% – 15% of your audience will be shown your content organically, so make sure you design for different audience segments. 3
- 4. Fans can take both good and bad actions, helping EdgeRank to decide to show it to more, or less, of your Fans. 4
- 5. Tip: Look for the bad news. Seeing positive stuff is easy, but people hiding or spamming your posts can kill your organic reach 5