The webinar discusses the integration of the electronic Common Technical Document (eCTD) and the European Medicines Agency's Extended Pharmacovigilance Data Model (XEVMPD) to enhance pharmacovigilance. It emphasizes the importance of improving signal detection and optimizing medicine use to protect public health and reduce adverse effects, potentially saving thousands of lives annually. Key tasks outlined include better data management and transparency, direct consumer reporting, and the establishment of robust regulatory processes involving stakeholders like pharmaceutical companies and healthcare professionals.