We’re All UX: Designing a Whole Company Design Team - Giant Conf 2014
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This document discusses designing a whole company design team by taking a strategic approach to skills assessment, gap identification, and hiring. It recommends assessing current skills levels versus desired levels across the organization. It also suggests identifying skills gaps, prioritizing them, and involving existing teams to determine how people can contribute and find their point of contribution. Finally, it advises hiring inspired talent to fill remaining needs and letting the strategic plan come together.
We’re All UX: Designing a Whole Company Design Team - Giant Conf 2014
- 1. Image: Sony Pictures We’re All UX: Designing a Whole Company Design Team
- 3. “He’s bona fide.” Images: Touchstone Pictures
- 4. Images: clipartlogo, My Mind’s Ink, Landon’s Toy Box
- 5. Ceci n'est pas une
- 6. Ceci n'est pas une UX team. Image: Podio
- 7. Executive and Administration Product development Manufacturing Support Field Sales / Distribution
- 8. running a successful business enabling great experiences maintaining strong teams engineering leading technology Image: MSFT & Phillip Hunter
- 9. Image: uxbooth The practice of creating experience is a Service
- 10. Boyd’s OODA LoopPorter’s 5 Forces Analysis Image: Alex RomanImage: Vector Study
- 11. Strategy means defining and inspiring before hiring
- 12. Context Capability Image: Flickr user west pointImage: Flickr user katerha
- 14. What are our goals, values, constraints, and principles as a company? What do we need to get done? Why? How much?
- 15. What do we need to be good at? How good? How will we know? What are the priorities? Not who…yet
- 16. What & why? Who & how much? How & when?
- 17. Method and Image: Liz Bacon http://deviseconsulting.com/defining-ux/
- 18. Complementary strengths vs. homogeneous development Breadth and depth of skill across people Increased participation
- 19. Beyond hiring & career skills growth Shape, align, inform with business goals Aim for impact, scope, scale, diversity, resilience, sustainability
- 20. aesthetics: type, color, line, shape, sound asset creation Motion principle/guideline creation, compliance, validation global design branding brandi creative direction brand strategy for visual identity frameworks for visual design language brand/product positioning layout & composition informa content design interaction design NUI and multimodal navigation and command universal design multi-channel design cross-product design con modeling Persona development exploration of design options question definition identify relevant outcomes and necessary data methodology sele emergent methods method development data analysis report writing communication and catalyst for action data synthesis latent need identificatio triangulation storytelling sketching prototyping techniques modeling Iteration generation and refinement creative production problem-solving use processes and methodologies measurement and metrics competitive differentiation process contribution and improvement tool contribution and integration with team processes and tools continuous iterative improvement insight generation product design service design effective meetings s and management managing interpersonal style differences working across organizational boundaries transparency communication strategy team coaching succession planning pride in work personal accountability abstraction from personal experience engineering system mechanisms identi escalate, or find owners for issues describe discoveries from behavior or observation identify latent needs and new product/service priorities integra usage patterns address experience and behavioral attributes address attitude and emotional attributes describe opportunities relative to competition opportunities relative to competition / trends create action plan relative to immediate needs create action plan consistent with future needs contribut contribute to cross-product or cross-org strategy employ divergent thinking to influence engineering peers apply work across engineering lifecycle c market campaigns and messaging develop formative, generative, naturalistic research propose and create consensus for needed human and produ define success criteria and needed deliverables against multiple research objectives innovate new research approaches formulate systematic multi- adapt research program to respond to organizational need reduce data to form actionable outcomes enable problem identification apply data to idea finding, and problem definition synthesize data for idea finding, problem finding, and problem definition create compelling data summaries deliver co artifacts create compelling communication via emotional connection to user and context convey real user stories create common understanding of u feedback, or needs predict usage and customer reaction contribute real customer stories, insights, and data for go to market efforts inspire new thin expressed needs inspire new thinking by leveraging latent needs propose and guide solutions throughout cycle apply appropriate business domain measurable conditions for success create measurable conditions for success build consensus for success definitions align success definitions to go create alignment of success definitions to goals or org definitions integrate success definitions into design research process create integration of suc design research process leverage insight on needs to inspire new thinking and approaches create insight on needs to inspire new thinking and appr guide solutions align solutions within or across product areas / scenarios create alignment of solutions across product areas / scenarios discover an causes to experience issues iterate analyses and interpretation of data to discover superior solutions create and direct analyses and interpretation o superior solutions tune designs based on continuous iteration tune research approaches to address changing needs provide data and research arti success outcomes create and direct research processes to provide data and research artifacts that validate success outcomes Design for non-US m expertise (Visual Studio, Adobe, etc.) Full range of analog & digital prototyping business model and execution considerations Design Principles De Application Platform Competing OS expertise HTML/CSS/Javascript multidevice, responsive design native apps v. browser data visualization and sensors and other small devices problem discovery build, measure, learn (Lean Startup / Lean UX) facilitation and managing divergence/convergen
- 21. running a successful business enabling great experiences maintaining strong teams engineering leading technology Image: MSFT & Phillip Hunter
- 22. Have the right project members been identified? In what areas will augmentation be the best thing? What kind and from where?
- 23. Skill Name Skill 1 Skill 2 Skill 3 Skill 4 Skill Name Color, line, shape Latent need identification Brand integration Business model translation
- 24. UX leaders and ICs UX enthusiasts Product owners Executives & sponsors
- 25. Skill Name Current Level Desired Level Priority Color, line, shape Latent need identification Brand integration Prototyping
- 26. Skill Name Current Level Desired Level Priority Color, line, shape 3 5 5 Latent need identification 2 2 1 Brand integration 5 3 3 Non-code prototyping 1 4 5
- 27. Skill Name Current Level Desired Level Priority Skill 1 3 5 5 Skill 2 2 2 1 Skill 3 5 3 3 Skill 4 1 4 5 Skill Name Current Level Desired Level Priority Skill 1 3 5 5 Skill 2 2 2 1 Skill 3 5 3 3 Skill 4 1 4 5 Skill Name Current Level Desired Level Priority Skill 1 3 5 5 Skill 2 2 2 1 Skill 3 5 3 3 Skill 4 1 4 5 Skill Name Current Level Desired Level Priority Skill 1 3 5 5 Skill 2 2 2 1 Skill 3 5 3 3 Skill 4 1 4 5
- 28. Skills Assessment of Skills and Knowledge Assigned Prty Assigned Gap Normed Gap Perceived Gap Normed Perceived Gap Current Level Norm Desired Level Norm Color, line, shape 85 7.1 110 9.2 4.6 25.0 2.1 114.8 9.6 Brand integration 86 7.2 94 7.8 4.0 8.0 0.7 32.0 2.7 Non-code prototyping 65 5.4 88 7.3 4.1 23.0 1.9 94.2 7.8 Ethnographic analysis 77 6.4 97 8.1 4.1 20.0 1.7 82.6 6.9 Lo-fi usability 61 5.1 85 7.1 3.8 24.0 2.0 90.5 7.5 Latent need identification 60 5.0 78 6.5 3.6 18.0 1.5 63.9 5.3 Skill 7 60 5.0 75 6.3 3.7 15.0 1.3 55.0 4.6 Skill 8 69 5.8 85 7.1 4.1 16.0 1.3 64.8 5.4 Skill 9 58 4.8 75 6.3 4.0 17.0 1.4 67.2 5.6 Skill 10 70 5.8 84 7.0 4.1 14.0 1.2 57.5 4.8
- 29. Skills Assessment of Skills and Knowledge Assigned Prty Assigned Gap Normed Gap Perceived Gap Normed Perceived Gap Current Level Norm Desired Level Norm Color, line, shape 85 7.1 110 9.2 4.6 25.0 2.1 114.8 9.6 Brand integration 86 7.2 94 7.8 4.0 8.0 0.7 32.0 2.7 Non-code prototyping 65 5.4 88 7.3 4.1 23.0 1.9 94.2 7.8 Ethnographic analysis 77 6.4 97 8.1 4.1 20.0 1.7 82.6 6.9 Lo-fi usability 61 5.1 85 7.1 3.8 24.0 2.0 90.5 7.5 Latent need identification 60 5.0 78 6.5 3.6 18.0 1.5 63.9 5.3 Skill 7 60 5.0 75 6.3 3.7 15.0 1.3 55.0 4.6 Skill 8 69 5.8 85 7.1 4.1 16.0 1.3 64.8 5.4 Skill 9 58 4.8 75 6.3 4.0 17.0 1.4 67.2 5.6 Skill 10 70 5.8 84 7.0 4.1 14.0 1.2 57.5 4.8 averagesum average x2 subtraction priority x normed gap
- 31. Skills Assessment of Skills and Knowledge Assigned Prty Assigned Gap Normed Gap Perceived Gap Normed Perceived Gap Current Level Norm Desired Level Norm Color, line, shape 85 7.1 110 9.2 4.6 25.0 2.1 114.8 9.6 Brand integration 86 7.2 94 7.8 4.0 8.0 0.7 32.0 2.7 Non-code prototyping 65 5.4 88 7.3 4.1 23.0 1.9 94.2 7.8 Ethnographic analysis 77 6.4 97 8.1 4.1 20.0 1.7 82.6 6.9 Lo-fi usability 61 5.1 85 7.1 3.8 24.0 2.0 90.5 7.5 Latent need identification 60 5.0 78 6.5 3.6 18.0 1.5 63.9 5.3 Skill 7 60 5.0 75 6.3 3.7 15.0 1.3 55.0 4.6 Skill 8 69 5.8 85 7.1 4.1 16.0 1.3 64.8 5.4 Skill 9 58 4.8 75 6.3 4.0 17.0 1.4 67.2 5.6 Skill 10 70 5.8 84 7.0 4.1 14.0 1.2 57.5 4.8
- 33. Who does that already? How can you get them involved? What do your colleagues want to be good at?
- 34. Open up opportunities Issue the challenge to add UX into everyone’s job Let people find their point of contribution
- 36. Strategic framework Involve the team to determine fit and talent Hire the inspired
- 37. May your plan come together! phillip.hunter@gmail.com | @designoutloud |
- 38. Credits Diamond and loupe http://www.flickr.com/photos/criminalintent/ Bicycle racers http://www.flickr.com/photos/flowizm/ Bridge http://www.flickr.com/photos/avramitra/ Fridge http://www.flickr.com/photos/katerha/ Hurdler http://www.flickr.com/photos/west_point/ Brainstorming 1 http://www.flickr.com/photos/chadmagiera/ Brainstorming 2 http://www.flickr.com/photos/prestons/ Rock climbing http://www.flickr.com/photos/usasoc/ How to communicate http://www.flickr.com/photos/pagedooley/ Design team http://www.flickr.com/photos/yandle/ Stormtroopers http://www.flickr.com/photos/jdhancock/ Prototyping http://www.flickr.com/photos/21218849@N03/ Other photos credited inline or are by Phillip Hunter
Editor's Notes
- #2: Inflection points for MS – Modern Design and Windows 8
- #3: My job is to look at what’s out there, what’s coming
- #12: Focus on inspiring to grow and do versus just hire
- #13: In doing the work, we realized that who we hire and how we grow them is not sufficient for future planning. Needed to think bigger, broader.
- #14: Focus on inspiring to grow and do versus just hire
- #15: We have to understand strategic context of what and why in the business.
- #16: From the context, to fulfill the goals, what do we need to be capable of?
- #17: Realized we needed to re-assess how ready we are for the future
- #19: Teams are strong because interdependencies. Nearly impossible to grow equally in all areas. Greater desire for broad participation. So how to think differently? How to plan for strategic UX growth?
- #21: You come up with your own list
- #23: How to think about applying findings
- #24: Of course, we’re assessing, and that’s analytical. Make a table. In Excel.
- #25: Who answers these questions?
- #26: Here’s what you want to capture: what you need to be able to do, how good are you, how good do you need to be, and how important the skill is
- #29: What will start to take shape
- #30: Explain the math and numeric relationships
- #31: Discuss first use of visualization and purpose
- #32: What really seems to be important
- #33: Simplified but extensible visualization
- #34: continued
- #35: One tool to use
- #36: Sometimes you need to hire
- #37: TBD, some thoughts on that
- #38: TBD, some thoughts on that