Making Better UX Design Decisions - UXPA Puget Sound 2014
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The document discusses making better user experience (UX) design decisions by focusing on qualia, which are the actual qualities or feelings of personal experiences. It emphasizes distinguishing qualia from the technical properties and specifications of digital products and interfaces. The document provides examples of qualia like skill, confidence, uncertainty, and engagement that can impact experiences. It suggests understanding qualia in context, discovering qualia, and assessing qualia before, during and after experiences to improve UX design.
Making Better UX Design Decisions - UXPA Puget Sound 2014
- 1. MAKING BETTER UX DESIGN DECISIONS phillip hunter :: :: phillip.hunter@gmail.com :: :: @designoutloud
- 2. QUALIA
- 5. Significant emotions are qualities of experience; esthetic quality that rounds out an experience into completeness and unity. John Dewey
- 6. What We Think Of
- 7. What Real People Think Of
- 24. Experiential qualities must be distinguished from the properties of objects. They are intuited and not subject to error or judgment. CI Lewis
- 25. QUALIA
- 26. Experiential qualities must be distinguished from the properties of objects. They are intuited and not subject to error or judgment. CI Lewis
- 36. QUALIA?
- 37. QUALIA?!
- 38. QUALIA!
- 39. luck newness skill confidence distractio n uncertain ty insecuri tyinterferen ce mood environment inabilit y ignoran ce motivation misunderstand ing time apathy previous experience engagement distaste clarity of choice priority / urgency QUALIA!
- 40. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty priority/urgency less cooperative strangeness inability ignorance concernapathy difficult environment understanding negative experience engagementdetachment few choices unimportance serendipity positive experience unclear understanding familiarity hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful
- 42. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty priority/urgency less cooperative strangeness inability ignorance concernapathy difficult environment understanding negative experience engagementdetachment few choices unimportance serendipity positive experience unclear understanding familiarity hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful
- 43. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty priority/urgency less cooperative strangeness inability ignorance concernapathy difficult environment understanding negative experience engagementdetachment few choices unimportance serendipity positive experience unclear understanding familiarity hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful
- 44. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty unimportance less cooperative familiarity inability ignorance concernapathy difficult environment clear understanding negative experience engagementdetachment few choices priority/urgency serendipity positive experience understanding strangeness hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful
- 45. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty unimportance less cooperative familiarity inability ignorance concernapathy difficult environment clear understanding negative experience engagementdetachment few choices priority/urgency serendipity positive experience understanding strangeness hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful
- 46. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty unimportance less cooperative familiarity inability ignorance concernapathy difficult environment clear understanding negative experience engagementdetachment few choices priority/urgency serendipity positive experience understanding strangeness hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful
- 47. Pictures of various digital experiences: skype/lync conference; family watching movie; developing world kid with computer; small biz
- 49. Pictures of various digital experiences: skype/lync conference; family watching movie; developing world kid with computer; small biz
- 50. Pictures of various digital experiences: skype/lync conference; family watching movie; developing world kid with computer; small biz
- 51. Pictures of various digital experiences: skype/lync conference; family watching movie; developing world kid with computer; small biz
- 52. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty priority/urgency less cooperative strangeness inability ignorance concernapathy difficult environment understanding negative experience engagementdetachment few choices unimportance serendipity positive experience unclear understanding familiarity hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful Experience Profile Assessment
- 53. Better UX Design through: Understanding and focusing on Qualia, the actual qualities of personal experience Discovering and identifying Qualia in context Assessing Qualia before, during, and after experiences
- 54. GOOD LUCK! phillip hunter :: :: phillip.hunter@gmail.com :: :: @designoutloud