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01
SUCURI
A STARTUP
STORY
Sucuri.net
2
THEN vs NOW
Then - 2008-2010
Now – 2015 (YTD)
SUCURI Sucuri.net
3
SUCURI
A BALANCED FOUNDATION
Sucuri.net
"Either a company is growing or it is
dying. Always good to be on the growth
side..” ~ Daniel Cid
“Be the constant in a constantly
evolving space!!" ~ Tony Perez
A clearly defined balance between growth
and stability guides every choice that we
make as an organization
Picture of Daniel and Tony
4
5
SUCURI
PROMOTING an AGILE workforce
How do we find our unique brand’s balance between good posture
good people and responsible, responsive growth?
04 FEEDBACK
Data saves lives &
strengthens companies
05 ADAPTABILITY
Out-smarting disaster
01 COHESION
A strong brand is built from
within
02 FLOW
06 GROWTH
The when, why, and how
of getting bigger
03 INDIVIDUALIZATION
The benefits of providing
choices
Sucuri.net
Perfection in
processes
6
SUCURI
COHESION: CREATING CULTURE
A sense of identity allows a digital workforce to function more easily as
a unified force within any market or situation
Mission statement
Provide answers to the “existential
questions”
History
Origin stories actually do make for
better superheroes!
Teamwork
Nothing brings people together more
quickly than shared goals
The human element
Fun has a very important function
A culture of “yes”
Failure is a possibility, but it’s also a
fast-track to refinement
Accountability
Everyone onboard a successful ship
has a personal interest in keeping it
afloat
Sucuri.net
7
SUCURI
FLOW: ELIMINATING “NOISE”
Save yourself and your team members time by keeping your processes
lean and concise
Workflow
Does it happen often? Might it happen
sometimes? Everyone should know
what the plan is or where to find it
Resources
Everyone appreciates the option to be
self-reliant
Reasons
It’s amazing what explaining “why”
can do!
Prioritization
Thriving companies are full of triage
specialists
Efficiency
A complex task is more likely to be
done poorly (if at all)
Sucuri.net
8
SUCURI
INDIVIDUALIZATION: THE BENEFIT OF
DIVERSITY
Providing choices is a win, win, win
Clients win
The ability to come to you
comfortably, no matter what their
experience level is
Employees win
A sense of identity and responsibility
as unique and valuable components
within the organization
Many viewpoints = many sources
of feedback
Each experience with your company
gives you a new perspective
Sucuri.net
9
SUCURI
FEEDBACK: THE MOST VALUABLE RESOURCE
Collecting and using this information effectively will allow for faster and
more effective adaptations as your market environment or your role
within it changes
Make it painless
Simplicity = volume
Make it global
Just because you don’t need the
information now doesn’t mean it
won’t be useful in the future
Consider the “dark matter”
Absence of data may indicate
unconsidered opportunities
Make it known when it counts
Feedback should be celebrated. It
also makes for an excellent instructor
Sucuri.net
10
SUCURI
ADAPTABILITY: WHAT COULD GO WRONG?
Something will go wrong – something always does. Accounting for
potential pitfalls will allow you to stay one step ahead of disaster
Testing
Find the “holes” before someone else
does
Cross-training
Increased workload? Employee crisis?
Having a few people ready to help out
might save the day
Backups and redundancies
Keep your data and site and
resources safeguarded against
potentials by creating secure backups
Proactive v. reactive stance
Give yourself and your team the gift
of forethought
Sucuri.net
11
SUCURI
GROWTH: IT DOESN’T HAPPEN IN A
VACUUM
What’s next for your company? Responsible growth allows companies to
maintain stability while refining and rising to new challenges
Every gap is an opportunity
Let the “you are here” picture define
places you are not and ways in which
you can expand or increase
refinement
Responsible disclosure
Use discretion when disclosing the
details of smaller movements until
you’re sure of the details to avoid
“noise” or disappointment
.
Use that feedback!
Goals and ideals are fantastic and
inspirational things, but use the data
to create a realistic set of
opportunities
Promote from within
Allow employees to organically
transition into new roles and team
functions
Nobody is an “expert”
Assume the viewpoint of someone
who can always stand to learn more,
and encourage your team to do the
same
Hire for the future
Choosing people with a range of
potential skill applications can simplify
the growth process
Sucuri.net
email:
Jennifer@sucuri.net
twitter: @manysatellites
obligatory cat photo
12

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Building and Maintaining A Remote Workforce - A Startup Story

  • 2. 2 THEN vs NOW Then - 2008-2010 Now – 2015 (YTD) SUCURI Sucuri.net
  • 3. 3 SUCURI A BALANCED FOUNDATION Sucuri.net "Either a company is growing or it is dying. Always good to be on the growth side..” ~ Daniel Cid “Be the constant in a constantly evolving space!!" ~ Tony Perez A clearly defined balance between growth and stability guides every choice that we make as an organization Picture of Daniel and Tony
  • 4. 4
  • 5. 5 SUCURI PROMOTING an AGILE workforce How do we find our unique brand’s balance between good posture good people and responsible, responsive growth? 04 FEEDBACK Data saves lives & strengthens companies 05 ADAPTABILITY Out-smarting disaster 01 COHESION A strong brand is built from within 02 FLOW 06 GROWTH The when, why, and how of getting bigger 03 INDIVIDUALIZATION The benefits of providing choices Sucuri.net Perfection in processes
  • 6. 6 SUCURI COHESION: CREATING CULTURE A sense of identity allows a digital workforce to function more easily as a unified force within any market or situation Mission statement Provide answers to the “existential questions” History Origin stories actually do make for better superheroes! Teamwork Nothing brings people together more quickly than shared goals The human element Fun has a very important function A culture of “yes” Failure is a possibility, but it’s also a fast-track to refinement Accountability Everyone onboard a successful ship has a personal interest in keeping it afloat Sucuri.net
  • 7. 7 SUCURI FLOW: ELIMINATING “NOISE” Save yourself and your team members time by keeping your processes lean and concise Workflow Does it happen often? Might it happen sometimes? Everyone should know what the plan is or where to find it Resources Everyone appreciates the option to be self-reliant Reasons It’s amazing what explaining “why” can do! Prioritization Thriving companies are full of triage specialists Efficiency A complex task is more likely to be done poorly (if at all) Sucuri.net
  • 8. 8 SUCURI INDIVIDUALIZATION: THE BENEFIT OF DIVERSITY Providing choices is a win, win, win Clients win The ability to come to you comfortably, no matter what their experience level is Employees win A sense of identity and responsibility as unique and valuable components within the organization Many viewpoints = many sources of feedback Each experience with your company gives you a new perspective Sucuri.net
  • 9. 9 SUCURI FEEDBACK: THE MOST VALUABLE RESOURCE Collecting and using this information effectively will allow for faster and more effective adaptations as your market environment or your role within it changes Make it painless Simplicity = volume Make it global Just because you don’t need the information now doesn’t mean it won’t be useful in the future Consider the “dark matter” Absence of data may indicate unconsidered opportunities Make it known when it counts Feedback should be celebrated. It also makes for an excellent instructor Sucuri.net
  • 10. 10 SUCURI ADAPTABILITY: WHAT COULD GO WRONG? Something will go wrong – something always does. Accounting for potential pitfalls will allow you to stay one step ahead of disaster Testing Find the “holes” before someone else does Cross-training Increased workload? Employee crisis? Having a few people ready to help out might save the day Backups and redundancies Keep your data and site and resources safeguarded against potentials by creating secure backups Proactive v. reactive stance Give yourself and your team the gift of forethought Sucuri.net
  • 11. 11 SUCURI GROWTH: IT DOESN’T HAPPEN IN A VACUUM What’s next for your company? Responsible growth allows companies to maintain stability while refining and rising to new challenges Every gap is an opportunity Let the “you are here” picture define places you are not and ways in which you can expand or increase refinement Responsible disclosure Use discretion when disclosing the details of smaller movements until you’re sure of the details to avoid “noise” or disappointment . Use that feedback! Goals and ideals are fantastic and inspirational things, but use the data to create a realistic set of opportunities Promote from within Allow employees to organically transition into new roles and team functions Nobody is an “expert” Assume the viewpoint of someone who can always stand to learn more, and encourage your team to do the same Hire for the future Choosing people with a range of potential skill applications can simplify the growth process Sucuri.net