Building Better Products: Data + Guts
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The document outlines how to build better products by integrating customer feedback, data-driven decision-making, and lean startup principles. It emphasizes the importance of customer discovery, the need to identify and solve the riskiest aspects first, and the value of utilizing both qualitative and quantitative data. The author, Ben Yoskovitz, promotes a collaborative approach across teams and the significance of gut instincts alongside data in the product development process.
Building Better Products: Data + Guts
- 1. BUILDING BETTER PRODUCTS data + guts @byosko
- 2. 20years (or just under 50% of my life) 5 startups founded 15+ investments 1 book @byosko ?mistakes (let’s not count them all, ok?) A BIT ABOUT ME
- 3. CORPORATE PARTNERS VENTURE-BACKABLE FOUNDERS PRE-SEED FUNDING BETTER STARTUPS + + = Highline BETA is a startup co-creation company that launches new ventures with leading corporations. http://highlinebeta.com @byosko
- 4. @byosko HOW DO WE BUILD BETTER PRODUCTS?
- 6. @byosko
- 7. STOP BUILDING THINGS NOBODY WANTS @byosko
- 9. LEAN STARTUP IS NOT JUST FOR STARTUPS “By 2021, more than 50% of established corporations will be leveraging lean startup techniques.” (Gartner) @byosko
- 10. • “Get out of the building” • Customer discovery is key • Identify and solve the riskiest thing • Reduce waste • Most important: learning FOUR KEY PRINCIPLES OF LEAN STARTUP @byosko
- 11. “THERE ARE NO ANSWERS INSIDE THE BUILDING.” - Steve Blank, author of Four Steps to the Epiphany 1 @byosko
- 12. 2 @byosko IDENTIFY AND SOLVE THE RISKIEST THINGS FIRST
- 15. DATA HELPS US ACHIEVE ALL OF THESE PRINCIPLES @byosko
- 19. WHY LISTEN TO CUSTOMERS? @byosko
- 21. QUANTITATIVE DATA TELLS US WHAT IS HAPPENING @byosko QUALITATIVE DATA TELLS US WHY
- 25. LISTEN AND TALK TO CUSTOMERS @byosko
- 26. DATA PEOPLE SHOULD TALK TO CUSTOMERS @byosko
- 30. @byosko https://ladder.io/playbook http://crayon.co http://crunchbase.com OTHER PRODUCTS, COMPETITION, BEST PRACTICES…
- 33. @byosko COMPETITION, OTHER PRODUCTS, BEST PRACTICES BUILDLEARN IDEAS CORPORATE GOALS (SOME GOOD, SOME BAD) CUSTOMER INPUT
- 35. @byosko DON’T IGNORE YOUR GUT (that’s not a self portrait)
- 36. @byosko COMPETITION, OTHER PRODUCTS, BEST PRACTICES BUILDLEARN IDEAS CORPORATE GOALS (SOME GOOD, SOME BAD) GUTS & INSTINCTS
- 37. @byosko COMPETITION, OTHER PRODUCTS, BEST PRACTICES BUILDLEARN IDEAS CORPORATE GOALS (SOME GOOD, SOME BAD) GUTS & INSTINCTS PARTNERS OTHER DEPARTMENTS INDUSTRY TRENDS, ETC.
- 39. @byosko COMPETITION, OTHER PRODUCTS, BEST PRACTICES BUILDLEARN IDEAS CORPORATE GOALS (SOME GOOD, SOME BAD) GUTS & INSTINCTS PARTNERS OTHER DEPARTMENTS INDUSTRY TRENDS, ETC. DATA
- 40. @byosko COMPETITION, OTHER PRODUCTS, BEST PRACTICES BUILDLEARN IDEAS CORPORATE GOALS (SOME GOOD, SOME BAD) GUTS & INSTINCTS PARTNERS OTHER DEPARTMENTS INDUSTRY TRENDS, ETC. DATA
- 41. COMPETITION, OTHER PRODUCTS, BEST PRACTICES PARTNERS INDUSTRY TRENDS, ETC. GUTS & INSTINCTS OTHER DEPARTMENTS CORPORATE GOALS DATA AS A FILTER BETTER DECISIONS @byosko CUSTOMER INPUT
- 42. DATA IS THERE TO MAKE US MORE INTELLECTUALLY HONEST @byosko
- 43. @byosko @byosko DATA > THE HiPPO
- 44. @byosko 1 DATA IS AN INPUT 2 DATA IS A FILTER
- 45. @byosko DATA IS A COMMUNICATION TOOL @byosko http://www.instigatorblog.com/data-common-language/2016/09/22/
- 46. @byosko @byosko
- 47. @byosko @byosko F*CK YOU AND YOUR DATA, I DON’T BELIEVE IT
- 48. DATA IS COMPLEX. HOW WE COMMUNICATE IT DOESN’T HAVE TO BE. @byosko
- 49. @byosko @byosko LEAN ANALYTICS: WHAT TO FOCUS ON, WHEN http://leananalyticsbook.com
- 50. FIND THE ONE METRIC THAT MATTERS @byosko
- 51. The Layer Cake of Metrics Project OMTM Project OMTM Project OMTM Project OMTM Project OMTM Project OMTM Department OMTM Department OMTM Department OMTM OMTM: Business Health Indicator @byosko
- 52. LEAN ANALYTICS: THE BASICS Day 3 - Lean Analytics ZxLERATOR | NYC | SUMMER 2016 52 Herbert Simon If a metric won’t change how you behave, it’s a… BAD METRIC @byosko
- 53. Putting basic data to use Ricky (product manager) has some ideas for improving the “Proposal Send Screen” (based on qualitative feedback & his gut), but before prioritizing this work, he digs into the data. @byosko http://proposify.biz
- 54. Putting basic data to use 50% of people send proposals through Proposify (50% don’t) (quantitative) @byosko http://proposify.biz — Is this good or bad?
- 55. Putting basic data to use @byosko http://proposify.biz Ricky isn’t sure. So he’s going to need to look at additional data (exploratory): • Churn • Proposal won rate • Any correlations here?
- 56. Putting basic data to use @byosko http://proposify.biz • Also needs to do more direct customer development to learn more (qualitative) • All of this work might lead to additional, meaningful product dev (actionable)
- 57. COMMUNICATION IDEAS BUILD PRODUCTDATA MEASURE LEARN LOTS OF INPUTS YOUR GUT DATA @byosko
- 58. YOUR JOB: DETECTIVE AND COMMUNICATOR @byosko
- 59. @byosko LET YOUR GUTS GUIDE YOU