Building Communities Around Your Content
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The document discusses how to build communities around content by developing a strong brand voice, focusing on topics relevant to the audience, being accessible, giving tools for audience engagement, and having a game plan. It provides examples of blogs that have built communities through their unique voices and content strategies. The document also outlines specific tools like commenting, social media integration, crowdsourcing, and offline events that can help engage audiences and build communities.
Building Communities Around Your Content
- 1. Building Communities Around Your Content Building Communities Around Your Content
- 2. About Me: Jess Jurick • Senior Web Strategist @ 10up LLC, a premium WordPress development & strategy agency • Over 4 years of experience developing interactive strategies for top brands, non-profits, and start- ups • Dozens of clients, from universities like University of Rhode Island to WordPress.com VIP clients like Universal Sports and TechCrunch • @jessjurick Building Communities Around Your Content
- 3. What is this session about? • Building an audience and inspiring them to actively engage with your content by: – Consuming it – Sharing it – Contributing to it Building Communities Around Your Content
- 4. How do you accomplish this? • Develop a strong brand voice • Focus on topics that matter to your audience • Be accessible • Give your audience tools to engage with your content and your brand • Develop a game plan Building Communities Around Your Content
- 5. Developing a Strong Brand Voice • What is a brand voice? • How do you develop it? • Why does it matter? Building Communities Around Your Content
- 6. Hip2Save.com • Young mom blogging about her efforts to save • Focuses on deals that appeal to young moms and families • Transforms couponing to an online community experience Building Communities Around Your Content
- 7. MomGenerations.com • Three women blogging about parenting, fashion, and relationships • Real life stories that women can relate to • Readers are emotionally invested in their stories (so are their pocket books!) Building Communities Around Your Content
- 8. Ma.tt • Founding developer of WordPress • WordPress news, industry thought leadership, photos and fun • Makes software personal Building Communities Around Your Content
- 9. Upside: The UPS Blog • Leading shipping and logistics provider • Company news, employee profiles, industry thought leadership • Brand news with soul Building Communities Around Your Content
- 10. Enough about you… Onto the tools! • Content Strategy • Commenting • Social integration • Crowdsourcing • Offline events Building Communities Around Your Content
- 11. Content Strategy • Use a conversational tone • Have an opinion • Engage other bloggers and your audience • Reward your loyal fans Building Communities Around Your Content
- 12. Commenting It’s not all that scary and it can even be fun! • Source content ideas from your readers • Build relationships and foster two-way communication • Roll your own! Building Communities Around Your Content
- 13. Social Integration • bbPress • BuddyPress • Facebook and Twitter integration Building Communities Around Your Content
- 14. CrowdSourcing • Guest bloggers • Content gatherers Building Communities Around Your Content
- 15. Offline Events • Local meetups • Local club chapters • National conferences Building Communities Around Your Content
- 16. Now that you’re all inspired… You need a plan! Develop an Choose Goals & Craft Your Your Editorial Objectives Voice Tools Calendar Now, get started! Building Communities Around Your Content
- 17. Building Communities Around Your Content by Jess Jurick @jessjurick Slides will be available at get10up.com! Building Communities Around Your Content