Basic Blogging for Small Businesses, GoSociable
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This document provides an overview of why blogging is important and recommendations for starting a blog. It notes that over 77% of internet users read blogs and social media platforms like Facebook and Twitter have hundreds of millions of active users. The document recommends that individuals and businesses blog about their jobs, industries, or personal interests to engage audiences and help with search engine optimization. It suggests posting 1-3 times per week and choosing between free hosted platforms or paid hosting, and offers to help set up a new blog.
Basic Blogging for Small Businesses, GoSociable
- 1. Blogging 101 (@edeckers) Erik Deckers VP of Creative Services Professional Blog Service
- 4. Why blog?
- 5. Gen Y outnumbers Baby Boomers
- 6. 96% of Gen Y has joined a social network
- 7. 400,000,000 (400 million) ‣number of people on Facebook
- 8. If Facebook were a country, it would be the 3rd largest in the world
- 9. 50,000,000 (50 million) ‣number of Twitter messages per day
- 10. 77% ‣active number of Internet users who read blogs
- 11. Who blogs?
- 12. Small Businesses
- 13. Newspapers
- 16. Government
- 17. Personal Journal
- 18. Fuel a Passion
- 19. Share Opinions
- 20. SEO
- 24. Why?
- 26. What?
- 27. Blog about. . . •Your job •Your company •Your field •Industry trends •Special reports •Your life
- 30. When?
- 31. Write. . . •Once/week •2–3 times/week •Once/day •Several times/day
- 32. Find Your Niche
- 33. Choose Your Platform
- 35. They Host You Host • Free • Hosting costs • Easy • Advanced • longURL.blogspot.com • www.YourURL.com • Limited functionality • Unlimited functionality
- 49. Let's Set One Up
- 50. Any questions?
Editor's Notes
- #6: 82 million to 78 million
- #8: Biggest demographic - Gen Y Fastest growing demographic - Women, 55 - 65 Carmon on Facebook
- #13: Brian Oberkirch, PR guy and resident of Slidell, LA
- #14: Brian Oberkirch, PR guy and resident of Slidell, LA
- #15: Brian Oberkirch, PR guy and resident of Slidell, LA
- #24: Animal Methane Problem. I'm no longer on top 100 b/c people weren't clicking results when they found me.
- #33: DISCUSSION
- #44: Next slide for Publish Date, Post Tags (explain how tags work; "Internet threw books on the floor"), and Categories.
- #45: Explain Publish Date, Post Tags (explain how tags work; "Internet threw books on the floor"), and Categories.