How to Use LinkedIn (Dorking Business Show 2012)
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The document discusses how to use LinkedIn effectively for business purposes. It recommends investing time in completing your profile with keywords relevant to your industry or specialties. This will help other users find you when searching. The document also recommends engaging with other users by answering questions, following companies, joining groups, and sharing content and status updates on your profile. Tracking metrics can help determine what types of engagement and content perform best. LinkedIn offers various tools beyond profiles for connecting with others and demonstrating your expertise.
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How to Use LinkedIn (Dorking Business Show 2012)
- 1. Social Media: Hot Air or Holy Grail? How to Use LinkedIn to Attract New Clients and Increase Sales Philip Calvert www.philipcalvert.com @PhilipCalvert
- 3. Why is Social Media important?
- 4. Tell us something we don’t already know
- 5. Tell us something we don’t already know
- 6. Tell us something we don’t already know
- 8. Forget “Social Media”. Remember Image, Identity and Reputation Management.
- 9. What is
- 10. What is • May 2003 • 175m users. 2 members per second • A HUGE mine of data. • 200 countries, 10 languages All LI products help you • 21 m visits pm (US) (47m globally) leverage that data • Up 63% on 2010 • 50% in US, 9+ million in UK • Invest time because it’s • Viadeo (35m), Xing (10m), Fast Pitch, Ecademy a People Search Engine • Shift from a Jobs site to real-time networking • 1 m groups • 2 m company pages • Value: $1.5 - $2 bn • Mobile 2008. 400% growth in page views per year
- 11. Active user Name accounts Facebook 750 million Tencent QQ 674 million Qzone 480 million Netease 360 million Windows Live 330+ million Messenger Tencent Weibo 233 million Habbo 203 million Twitter 200 million Sina Weibo 200 million Skype 145 million Vkontakte 135+ million Badoo 121+ million Orkut 120+ million Bebo 117 million LinkedIn 175+ million
- 12. Why are you on LinkedIn? • Find contacts • Find likeminded • Share contacts • Highlight expertise • Shape your personal brand • Get/give answers • Get/give company news • Find/advertise jobs • Find/promote events
- 13. Why are you on LinkedIn? • Find contacts • Share status • Find likeminded • Find personalised news • Share contacts • Highlight expertise • Career discussions • Shape your personal brand • Build Community • Get/give answers • Search topics and • Get/give company news people • Find/advertise jobs • SEO • Find/promote events • Share content
- 14. Why are you on LinkedIn? • Find contacts – Don’t be lazy when connecting! – Personalise your message
- 15. Invest time in your Profile • People Search Engine • Looking for contacts & expertise – not friends! • Professional credibility • Differentiation • “People Buy People” • Shape your personal brand
- 16. Invest time in your Profile Art Flater
- 17. Invest time in your Profile “Specialties: Exceptionally good with sarcastic, smart ass remarks.” “Able to sit in my chair for extended periods of time without numbness or fatigue.” “Invented the 2 hour lunch break, which has been adapted by sales slackers everywhere.” “Attempted to train dealer staff until I realized most were too stupid to accept the training. Once I realized that fact, I would just take them to lunch.” Art Flater
- 18. Invest time in your Profile “Sat on my chair and bitched at sales reps.” “Sometimes I make a sales call.” “Went to lunch a lot.” “I avoid meaningful engagement and work, if at all possible.” “Talked on the phone and hung out. Took credit for others accomplishments.” Art Flater
- 19. Invest time in your Profile • Check visibility > Philip’s Activity > edit
- 20. Invest time in your Profile • Check visibility > Philip’s Activity > edit
- 21. Invest time in your Profile • Monitor your profile
- 22. Invest time in your Profile Pro tip: Thank people who look at your profile
- 23. ...as a Search Engine.
- 24. Search: IFA
- 26. Profile • Decide your keywords – Very important • Add them to these key profile sections: – Headline • Interests – Current work • Skills – Past work • Honours and Awards – Website • Groups and Associations – Public profile URL • Add extra sections – Summary – Specialities – Contact settings
- 27. Note the keywords in name and summary
- 29. 1. Note the keywords
- 30. 1. Note the keywords 2. Customise your profile URL
- 33. Add keywords near the top of your Summary section
- 34. Include keywords in your Specialties
- 35. Include keywords in the Experience section
- 36. Show your human side by adding non-work interests – plus a couple of keywords of course!
- 37. Contact Tina Include a couple of keywords in your Contact details too
- 38. Contact Art Humour works too!
- 39. Profile add ins • Applications • More Applications – Events – Company Buzz – Polls – Amazon reading list – Projects – Box.net – Trips – Google presentations – WordPress blog – iPhone App – SlideShare – Paid advertisements Change the order to suit what you want people to see
- 40. Events
- 44. Skills Add Skills to your profile. LinkedIn will show you a wealth of related resources...
- 45. Skills
- 46. Skills – Art Flater
- 47. Companies
- 48. Companies • Build followers by – Adding value – Engaging – Informing • They may never become customers... • But are – Your network – Your advocates
- 49. Companies • Promote your company page – Phone – Email – Letters – Business cards – LinkedIn group – Facebook etc – Presentations
- 50. Companies Follow button for your website, blog etc
- 51. Companies Status Updates of 500 characters
- 52. Companies
- 53. Companies Status Updates of 500 characters
- 54. Companies Measure what works
- 55. Companies Pro tips • Keep it short • Test what works • Occasionally ask questions – Topic types – Questions • Include a link – News • Include an image – Articles • Be different and intriguing – Contests • How-to articles – Events • ‘Like’ competitions – Day and Time – Style and Tone • Ask for a ‘Like’
- 56. Companies Measure what works Also: Compare against similar companies Check your website visits from LinkedIn
- 57. Answers A powerful way to prove your expertise • More tab > Answers • Enhance and recognise perception of expertise
- 58. News Personalised news based on your profile page • News tab at top • Personalised – suggested categories – Major headlines – Financial Services – Marketing – Etc • Save articles
- 59. News Personalised news based on your profile page
- 60. Groups • Build your own Social Network and Community around you • Join (50) and/or create your own • Groups tab > Groups you may like • Join groups that your target markets join • “Feed the fish and they’ll keep coming back” • Promote your group on other Social sites
- 61. Apps and Misc
- 62. Apps and Misc
- 63. Apps and Misc
- 64. Apps and Misc
- 65. Apps and Misc
- 66. Apps and Misc
- 67. How to Use LinkedIn: 300 Proven Tips (eBook) www.philipcalvert.com/products
- 68. www.philipcalvert.com philip@philipcalvert.com @PhilipCalvert Conference Speaker on Social Media and LinkedIn Strategist