How to Use LinkedIn to Skyrocket your Sales
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Philip Calvert's document emphasizes mastering LinkedIn to boost sales and networking, highlighting the platform's vast user base and capabilities beyond job searching. It provides tips for optimizing profiles, engaging with content, and increasing connections, stressing the importance of a compelling online presence. It also underscores the need for integrating social impact into professional identity and leveraging visual content to build engagement.
How to Use LinkedIn to Skyrocket your Sales
- 1. Philip Calvert FInstSMM Master LinkedIn to Skyrocket your Sales Watch Philip Calvert’s speech in full on YouTube here: http://www.youtube.com/watch?v=HK9ErbYjjrg
- 2. Master LinkedIn to Skyrocket your Sales www.PhilipCalvert.com
- 6. Gartner Hype Cycle Slide credit: Graham Jones
- 7. Gartner Hype Cycle Slide credit: Graham Jones
- 8. Gartner Hype Cycle Slide credit: Graham Jones
- 9. • May 2003 • 238 m users. 2 per second • 200 countries, 10 languages • 5,300,000,000 searches in 2012 • 40% check in daily • A HUGE mine of data • 15+ million in UK • The People Search • Not just a Jobs site Engine • 1.5 m groups • 3 m company pages • 1 bn skills endorsements • Mobile 2008. 400% growth in page views per year
- 10. “Rich and engaging content to help members be more productive”
- 16. Mastering LinkedIn: Your Profile page
- 17. The Profile Test
- 21. “Specialties: Exceptionally good with sarcastic, smart ass remarks.” “Able to sit in my chair for extended periods of time without numbness or fatigue.” “Invented the 2 hour lunch break, which has been adapted by sales slackers everywhere.” “Attempted to train dealer staff until I realized most were too stupid to accept the training. Once I realized that fact, I would just take them to lunch.”
- 22. “Sometimes I make a sales call.” “Went to lunch a lot.” “Sat on my chair and bitched at sales reps.” “Completed a lot of BS reports for corporate office. Because I had to.” “Talked on the phone and hung out. Took credit for others accomplishments.”
- 23. What’s on your profile page? • • • • • • Creative Organisational Effective Extensive experience Track record Proven sales professional • • • • • Dynamic Motivated Innovative Problem solving Exceptional communication skills
- 24. Show up!
- 25. Profile • Decide your keywords – Very important • Add them to these profile sections: – – – – – – – – Headline Current work Experience / Past work Website Public profile URL Summary Specialities Contact settings • • • • • Interests Skills and Expertise Honours and Awards Groups and Associations Add extra sections
- 26. Keywords in your headline
- 27. Keywords in your name?
- 29. Optimise your website links
- 32. People don’t look at you by accident! • • • • • • • • Search Status update Profile update Joined a Group Comment in a Group Made a new connection Like, share or comment Follow a Company page • Comment on your Company page • Promotion outside LinkedIn • Testimonial or endorsed for a Skill • Birthday, moved location or job anniversary
- 33. Have a great photo
- 43. Add media to your profile
- 45. Add media to your Background Summary Result…
- 46. Add media to your Background Summary Result…
- 47. Tell a story, but be brief Use bullet points
- 51. Show you care • Can make the difference when networking, pitching for business or looking for a job • Including your social impact as part of your professional identity is becoming the norm
- 52. • Companies are using Social issues as a differentiator: – – – – KPMG Abercrombie and Fitch Salesforce.com Victoria’s Secret
- 53. Join 50 relevant industry groups
- 54. Create a PowerPoint presentation ONLY for your LinkedIn profile
- 56. Measure your ROI Focus on profile views
- 61. How to get more views • • • • • • • • Add more status updates Engage with news and updates Join and engage in groups Add visually rich updates Change your photo Make more connections Offer free ‘how to’ materials Follow companies
- 62. How to get more views • • • • • • • • Add more status updates Engage with news and updates Join and engage in groups Add visually rich updates Change your photo Make more connections Offer free ‘how to’ materials Follow companies
- 63. Search: Financial Planner (236,000 results)
- 64. The human touch will find you contacts “Bouzouki”
- 66. “Kickboxing”
- 68. Connect – but don’t be lazy!
- 69. Personalise it!
- 71. Find more of the people you want to follow
- 73. How to find more people who are like your best connections • Go to the profile of one of your most valuable and strategic connections • Search their connections by keyword and you’ll find people you should connect with Enter keyword here
- 74. An ASSET of your business
- 76. Build a following On average, companies that post just twenty times per month, will reach at least 60% of their unique audience
- 77. Leverage your existing content
- 78. Build a following • Links: Twice the engagement • Pictures: 98% higher comment rate • YouTube video links: 75% higher share rate
- 79. Build a following They may never become customers, but are still advocates for your business
- 80. Build a following Add Follow button, Member profiles and Company profiles to your website developer.linkedin.com/plugins
- 87. CamCard
- 89. Watch Philip Calvert’s speech in full on YouTube here: http://www.youtube.com/watch?v=HK9ErbYjjrg