WNA LinkedIn Session April 2019
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The document outlines the importance of LinkedIn for professional networking, emphasizing key strategies for optimizing profiles to showcase talents and establish credibility. It discusses components of an effective LinkedIn presence, including visual branding, content types, and engagement tactics. The focus is on building authority, influence, and a network of ideal clients and connections.
WNA LinkedIn Session April 2019
- 1. LinkedIn - Your 2019 Networking Power Tool Women’s Network Australia Jo Saunders
- 2. • Why LinkedIn is important • The 3 components • The 4 key strategies • The 5 most important parts of the profile • How to showcase your talents and engage your network
- 3. How will you stand out? 8Seconds What do your ideal What do you want to What do you want clients search for? to be known for? get from this workshop?
- 4. Network 200+ Countries Search Engines 10M+ Au 20M JobsProfessional 90K Schools 30M Companies 610M+
- 5. • Represent the value your bring? • Share your professional story? • Showcase your talents and passion? • Establish credibility via social proof? • Show up in search? Does your LinkedIn Profile….
- 6. Copyright Wildfire Social Marketing 2019
- 7. Be Found - Search & Social
- 9. Research Visibility – Influence - Authority Find – Follow – Engage Post & Publish Presence
- 10. Why Use LinkedIn? Review – Reboot - Mentoring
- 11. Profile Awareness Positioning Relationships Page Group Brand Awareness Team Hub Content Hub Community Research / Talent Copyright Wildfire Social Marketing 2018 # Content
- 13. 1. VISUAL Brand Image HEADLINE SKILLS CHARACTER SUMMARY Story - Credibility & Connection RECOMMENDATIONS ACCOMPLISHMENTS CONTACT INFO Profile Photo EXPERIENCE Curate, Create and Converse CONTENT + CONTEXT Elevator Pitch Keywords 2. COPY 3. MEDIA Expertise 4. SOCIAL PROOF 5. ACTIVITY Showcase Highlight Copyright Wildfire Social Marketing 2019
- 14. Partner Up What do you do? Switch Find on LinkedIn Scan 5 seconds Reflect
- 15. “Who are the influencers of your ideal connections?” @JoSaundersAU People Copyright Wildfire Social Marketing 2019
- 16. Connection Types • Ideal Clients • Influencers of your ideal clients • Strategic Partners • Authorities, authors, trainers • Industry Leaders • Suppliers • ???
- 17. Who is in the room? NEW
- 19. Homework Audit Adjust Activate Copyright Wildfire Social Marketing 2019
- 20. Visibility … Authority… Influence Optimise your own presence and raise the profile of your business to reach and engage more of your ideal clients. Image credit Shutterstock
- 22. Personal Brand/ Position Build a Network Credibility & Thought Leadership Engagement & Influence Copyright Wildfire Social Marketing 2019 Mastery LinkedIn 4 Cs of
- 23. Are You Active & Engaged?
- 24. Content Types Article (Long Form) (likes / comments / share / clicks) Post (Short Form) (likes / comments / shares / views)
- 25. Content Types Article Post – Text Only Post – Text + Image Post – Text + Document Post – Text + Native Video Post – Text + Internal Link Post – Text + External Link TIP: Edit post to share Link or add link in comments Live Video & Events are coming
- 27. Articles
- 28. Text Posts
- 29. Image Posts
- 30. Image Posts
- 33. Like / Comment Follow Connect Welcome Message Engage Schedule Business Social Search & View Engage Copyright Wildfire Social Marketing 2019View profile & recent activity Profile & Page Profile Activity Be interested With Activity Via message Call / Meeting With Conversation & context