LinkedIn #ChangeTheWorldEvent Presentation
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This document promotes a LinkedIn and social media marketing event called #ChangeTheWorldEvent. It provides tips on using LinkedIn to increase visibility, establish authority, and earn influence through personal branding. The speaker is a LinkedIn and social media marketing expert who will share strategies for graduates, leaders, and teams to build their personal brand and network on LinkedIn.
![Scroll Test
Is your
headline
‘World
Changing’?
Image Credit
Shutterstock
[Expertise] [Title] [Industry]](https://image.slidesharecdn.com/201910linkedinimpact-ctw-191023042311/85/LinkedIn-ChangeTheWorldEvent-Presentation-11-320.jpg)
LinkedIn #ChangeTheWorldEvent Presentation
- 3. Personal brand marketing strategist showing graduates, leaders and teams how to increase visibility, earn influence and establish authority using LinkedIn and social media tools. • #2 LinkedIn expert in Asia Pacific by SMMI • 2019 Top 50 Social Media Marketing Influencers by TopRank Marketing • ‘Get Good or Get Off – A Guide to Getting it Right on Social Media’ - Author
- 4. Image Credit Shutterstock Visibility Authority Influence Why Increase Establish Earn
- 5. Network 200+ Search Engine 10M+ Au 20M+ Jobs Professional 90K Schools 30M Companies 645M+ Countries 2 /second 87M+ Millennials Personal Brand 44%monthly 40%daily +60%engagement 94%B2B Content Distribution
- 6. Why Use LinkedIn? VIA Review » Reboot » Mentoring
- 7. “Your brand is what other people say about you when you’re not in the room” Jeff Bezos Founder and CEO of Amazon Image Credit Shutterstock
- 8. DigitalRoom
- 9. First Impressions LinkedIn is one of the top sites that Google crawls
- 10. Check your rank (Incognito / Private browsing)
- 11. Scroll Test Is your headline ‘World Changing’? Image Credit Shutterstock [Expertise] [Title] [Industry]
- 12. 1. VISUALS Background HEADLINE SKILLS CHARACTER ABOUT Story RECOMMENDATIONS ACCOMPLISHMENTS Profile Photo EXPERIENCE Curate, Create and Converse CONTENT COMMUNITY Elevator Pitch Keywords 2. VALUE 4. VIDEO Expertise 3. VALIDATION 5. VOICE 21x CONNECTION VIAProfile
- 14. “Who are the influencers of your ideal connections?” @JoSaundersAU Copyright Wildfire Social Marketing 2019 VIANetwork Connection YOU Their connection = your prospect More prospects
- 15. ConnectionTypes • Ideal Clients & Decision Makers • Influencers of your ideal connections • Peers & Potential Partners • Leaders & Authorities • Stakeholders • Friends • People you meet at #ChangeTheWorldEvent
- 16. ("business development manager" OR BDM) AND partnerships VIA Boolean Search Reference: https://www.linkedin.com/help/linkedin/answer/75814/using-boolean-search-on-linkedin
- 17. ("business development manager" OR BDM) AND partnerships FILTERS: Perth + 2nd RESULTS: Relative to member VIA Filters
- 19. VIA Networking 💭A ‘like’ is a nod of agreement 🗯A ‘reaction’ is a nod + context 💬A ‘comment’ is conversation.
- 21. Like / Comment Follow Connect Message Engage Schedule Change the World Search & View Engage View profile & recent activity Profile & Page Profile Activity Be interested With Activity Via message Call / Meeting With Conversation & context VIALinkedIn
- 22. 7 Day Challenge
- 23. Find your digital business card Share Scan Connect In Person Image Credit Shutterstock