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Grow your Visibility,
Authority &
Influence with
LinkedIn
#ChangeTheWorldEvent
Jo Saunders
» Be FOUND
» Be REMEMBERED
» Be CHOSEN
COMMUNITY
CONNECTION
Talent
Clients
Copyright Wildfire Social Marketing 2018
Passion
Personality
Purpose
LinkedIn
Foundations
Profile
Awareness
Positioning
Relationships
Page
Group
Brand Awareness
Team Hub
Content Hub
Community
Research / Talent
Personal /
Career
Brand
Build a
Network
Thought
Leadership
Engagement
& Leverage
Copyright Wildfire Social Marketing 2018
Mastery
LinkedIn
Brand Image
HEADLINE
SKILLS
CHARACTER
SUMMARY
Share your
Career Story
to Create
Credibility &
Connection
RECOMMENDATIONS
ACCOMPLISHMENTS
CONTACT
INFO
ACTIVITY &
ENGAGEMENT
Profile Photo
EXPERIENCE
Curate, Create
and Converse
in areas of
your expertise
or industry.
Share stories
CONTENT +
CONTEXT
Elevator
Pitch
Copyright Wildfire Social Marketing 2018
Copyright Wildfire Social Marketing 2018
“Who are the
influencers of
your ideal
connections?”
@JoSaundersAU
CONNECTION
Connect with
conversation
CONNECT
HOW TO
2nd Connections
Team
Followers
1st Connections
Company
Page
Copyright WildfireSocial Marketing2018
Blog
Curation
VideoVisuals
Stories
Creation
Articles
Voice
Education
Guidelines
Industry News Team Culture Personal Stories
Events Achievement & Recognition
Put the
SOCIAL
in social
media
Homework
Research
Refresh
Review/ Reboot
Profile BluePrint
Request
Copyright Wildfire Social Marketing 2018
Mobile
NEW
Visibility … Authority… Influence
Refresh
Review
Reboot
CLEANUP
@JoSaundersAU
jo@wildfiresm.com
in / josaunders
Connect
Let’s
wildfiresocialmarketing.com/CTW

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