LinkedIn Profile Blueprint 2020 09
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This document provides tips and templates for optimizing a LinkedIn profile, including recommendations for the photo, positioning statement, experience, skills, and other sections. It recommends using keywords, highlighting qualifications and achievements, and including a storytelling approach to connect with the ideal audience. The templates provided include a 7-step success formula for the about section and tips for showcasing work, recommendations, courses, and endorsements.
![Lorem ipsum
Headline
Location
BACKGROUND TIP - Use an action photo or create a custom image (Size: 1,584 x 396px)
TIP - This is your 220 character positioning statement. It sticks to your
name and photo wherever you engage. Example formulas;
1. [Expert X] who [solves problem Y] by [service Z]
2. I help [ target audience X] achieve [result Y] by [service Z]
3. [Expert X] who [solves problem Y] at [company Z]
4. [Expert X] graduate seeking [title Y] in [industry Z]
5. [Expertise]+[Outcomes] + [Organisation / Delivery]
Teaser - 3 lines of text displayed (about 220 characters) - encourage the reader to expand.
PHOTO TIPS
1. Just you up close
2. Friendly & recent
3. Dressed for business
INTRO SECTION
See my recommendations
...see more (Opens the full Summary - formula below)
Company (Current)
Education (Most recent)
The perfect place to brand yourself, add personality and get creative.
Avoid adding text and logos at the lower left or centre
0422 431 039 / jo@wildfiresm.com / linkedin.com/in/josaunders
First Name / Surname
Language
More...
Browser
Profile
Photo
Person 1
Person 2
Person 3
Person 4
* Turn this section off in settings
People Also Viewed*
Person 5
Person 6
Person 7
Person 8
Person 9
Person 10
Add profile section
Edit Your Public Profile
Advert
Advert
Add new skills with these
courses
Course 1
Course 2
Course 3
Lorem ipsum
Contact Info (pop up)
Tip - Use
‘other’
instead on
Comapny
URL - customise
Website 1
Phone*
Address
Email*
Twitter
Instant Message*
Birthday*
Connected*
7 Step Success Formula
Share your story in 1st person to connect with your ideal client / partner / employer (up to 2,600 characters).
Tip - write with your ideal audience (client / employer) in mind
1. TEASER Statement or question about problem you solve + contact info(~240 characters)
2. WHAT problem do you solve? Expand on the problems to connect with your ideal clients?
3. WHO do you work with? Industries, types are organisations, geographic areas?
4. HOW do you help? What services/skills do you provide? (Create a bulleted list of main services).
5. WHAT qualifies you? Share relevant certifications, awards, achievements and outcomes.
6. WHY do you do what you do? What is your big vision or purpose? What inspired you to change
careers or choose your career? What do you do outside of work? What are your interests?
7. WHAT NEXT? Make it easy for the viewer to take action or get in touch.
See # Connections See Contact info
(Link to Search) (Pop up)
ABOUT
FEATURED
Open to Work Providing Services
Add the photo frame
TITLE
Description
Pin items and reorganise in a carousel. Ensure the first item
is the most important, The first 5 show up, the rest are beind
the See All link.
Showcase your work, your achievements or your organisation.
Upload documents, share links to articles, YouTube, highlights posts & articles.
Record your name & message](https://image.slidesharecdn.com/linkedinprofile-worksheet2020-200908083358/85/LinkedIn-Profile-Blueprint-2020-09-1-320.jpg)
LinkedIn Profile Blueprint 2020 09
- 1. Lorem ipsum Headline Location BACKGROUND TIP - Use an action photo or create a custom image (Size: 1,584 x 396px) TIP - This is your 220 character positioning statement. It sticks to your name and photo wherever you engage. Example formulas; 1. [Expert X] who [solves problem Y] by [service Z] 2. I help [ target audience X] achieve [result Y] by [service Z] 3. [Expert X] who [solves problem Y] at [company Z] 4. [Expert X] graduate seeking [title Y] in [industry Z] 5. [Expertise]+[Outcomes] + [Organisation / Delivery] Teaser - 3 lines of text displayed (about 220 characters) - encourage the reader to expand. PHOTO TIPS 1. Just you up close 2. Friendly & recent 3. Dressed for business INTRO SECTION See my recommendations ...see more (Opens the full Summary - formula below) Company (Current) Education (Most recent) The perfect place to brand yourself, add personality and get creative. Avoid adding text and logos at the lower left or centre 0422 431 039 / jo@wildfiresm.com / linkedin.com/in/josaunders First Name / Surname Language More... Browser Profile Photo Person 1 Person 2 Person 3 Person 4 * Turn this section off in settings People Also Viewed* Person 5 Person 6 Person 7 Person 8 Person 9 Person 10 Add profile section Edit Your Public Profile Advert Advert Add new skills with these courses Course 1 Course 2 Course 3 Lorem ipsum Contact Info (pop up) Tip - Use ‘other’ instead on Comapny URL - customise Website 1 Phone* Address Email* Twitter Instant Message* Birthday* Connected* 7 Step Success Formula Share your story in 1st person to connect with your ideal client / partner / employer (up to 2,600 characters). Tip - write with your ideal audience (client / employer) in mind 1. TEASER Statement or question about problem you solve + contact info(~240 characters) 2. WHAT problem do you solve? Expand on the problems to connect with your ideal clients? 3. WHO do you work with? Industries, types are organisations, geographic areas? 4. HOW do you help? What services/skills do you provide? (Create a bulleted list of main services). 5. WHAT qualifies you? Share relevant certifications, awards, achievements and outcomes. 6. WHY do you do what you do? What is your big vision or purpose? What inspired you to change careers or choose your career? What do you do outside of work? What are your interests? 7. WHAT NEXT? Make it easy for the viewer to take action or get in touch. See # Connections See Contact info (Link to Search) (Pop up) ABOUT FEATURED Open to Work Providing Services Add the photo frame TITLE Description Pin items and reorganise in a carousel. Ensure the first item is the most important, The first 5 show up, the rest are beind the See All link. Showcase your work, your achievements or your organisation. Upload documents, share links to articles, YouTube, highlights posts & articles. Record your name & message
- 2. Need Help? Call Jo: Saunders 0422 431 039 / jo@wildfiresm.com OPTIMISE & TRANSFORM YOUR PROFILE »»» wildfiresocialmarketing.com TIPS - TIPS - TIPS - TIPS - TIPS - TIPS - TIPS - TIPS - TIPS - TIPS - RECOMMENDATIONS ACCOMPLISHMENTS 1. Ask for Recommendations as part of your business / career process 2. Ask using 2-3 questions to frame the response 3. Give Recommendations to people to show appreciation and gratitude 4. Thank those who recommend you 5. Repurpose recommendations elsewhere, eg posts, your website List relevant professional development to demonstrate your continuing education Add professional memberships relevant to your career Add recent, relevant projects. Link to the website and add team members Add whitepapers, guest blogs, podcasts, videos, books, eBooks, etc with a link (Be found 7x more) Share your achievements - individually or grouped together in the description Add all languages and the level of proficiency. Think of non-spoken languages, such as programming Showcase your innovation and expertise If relevant share where you excelled in exams Courses Organisations Projects Publications Honors & Awards Languages Patents Test Scores Lorem ipsum Experience Education Volunteering TIPS - TIPS - TIPS - TIPS - BACKGROUND SKILLS & ENDORSEMENTS 1. Include keywords in your titles and description (you can create more than 1 role) 2. Link to your Company Page (multiple roles are grouped) 3. Focus on the current roles - What, When, Why, How, What Next + Media 4. Rearrange current roles to list the most important first 5. Showcase your professional journey through past roles - Last 5 companies are displayed in full 1. Share tertiary qualification- Last 3 are displayed 2. Link to the Education Page for the organisation 1. Keep it relevant and recent - include keywords and focus on outcomes - Last 3 roles are displayed in full 2. Link to the Company Page 1. Add up to 50 skills to be known and endorsed for 2. Use keywords that explain the problems that you solve - add words also used in the Headline 3. Reorder and pin the most important 3 skills first 4. Use the language of your ideal viewer / clients Your Dashboard Search Appearances (Weekly)Post Views (Most Recent) Profile Rating (eg Beginner, Expert, All Star) Who’s Viewed Your Profile (90 Days) Certifications Licenses & Add relevant certifications, including online course such as LinkedIn Learning (5x more profile views) Followers Post Image react, comment or share Activity Comment See all Manage followers Post Image react, comment or share Comment Post Image react, comment or share Comment Post Image react, comment or share Comment