How to Get Found By Recruiters on LinkedIn - Part 2
Download as PPTX, PDF0 likes170 views
The document provides guidelines on optimizing a LinkedIn profile to attract recruiters, focusing on crafting an engaging summary, detailing work experience, and tracking results. It emphasizes defining the audience in the summary, discussing industry trends, and proposing solutions while incorporating keywords for visibility. Additionally, it highlights the importance of obtaining recommendations and regularly analyzing profile visibility to ensure effectiveness.
How to Get Found By Recruiters on LinkedIn - Part 2
- 1. The Hidden Job Market —How to attract recruiters on LinkedIn Part 2: Your LinkedIn Profile: Basics Marcia LaReau, Ph.D. © Copyright 2007-2017. Forward Motion, LLC. All Rights Reserved
- 2. Agenda • Part 1: – General guidelines for LinkedIn – Headline – Photo • Part 2: – Summary – Experience – Results Tracking 2
- 3. Summary Section Define and talk to your audience. 3
- 4. Profile Basics: Summary Section • General Pointers – Define your audience • Recruiters • HR Professionals • Potential Hiring Managers • Colleagues – You are limited to 2000 characters – Talk to them… 4
- 5. Profile Basics: Summary Section • Talk to your audience Open with three paragraphs 1. Why is it an exciting time in your industry? What are the challenges. 2. What are you doing to keep up with new trends? 3. What do you propose as solutions? 5
- 6. Profile Basics: Summary Section • Paragraph One: Exciting time in your industry. What does the future hold? “The marketing industry is moving through a a series of major changes as social media, crowd sourcing, and Big Data become primary players in how we reach audiences. (Add additional insights.) 6
- 7. Profile Basics: Summary Section • Paragraph Two: What your are doing about it? “Our ability to define, gather and analyze key data has tipped the advantage to clearly understand the motivation of our audience. In addition, social media platforms have become … 7
- 8. Profile Basics: Summary Section • Paragraph Three: What do you propose? “I believe that the solution to managing these changes will include …” 8
- 9. • Use your name at the beginning of this section so the viewer knows that you are talking to them” • Open each paragraph with quotation marks. • Use the “close quotes” at the end of the last paragraph. Here is an example… Profile Basics: Summary Section Punctuation 9
- 10. Example: Marcia LaReau: “Proin ut quam eros. Donec sed lobortis diam. Nulla nec odio lacus. Quisque porttitor egestas dolor insul. Morbi lorem ante, malesuada in mollis nec, auctor nec massa. Aenean tempus dui eget felis blandit at fringilla urna ultrices. “Proin ut quam eros. Donec sed lobortis diam. Nulla nec odio lacus. Quisque porttitor egestas dolor in placerat. Suspendisse feugiat, ante et viverra lacinia, lectus sem lobortis dui, ultricies consectetur leo mauris at tortor. Nunc et tortor sit amet orci consequat semper. Nulla non fringilla diam. "Proin ut quam eros. Donec sed lobortis diam. Nulla nec odio lacus. Quisque porttitor egestas dolor in placerat. Nunc vehicula dapibus ipsu duis “ 10
- 11. Another Idea to Engage Your Reader • Are you a manager? Foundations to building a successful team. – Trust – Respect – Empowerment – Results • Are you looking for an accounting position? Consider “talking” about how processes are critical to establish accuracy. • Most important is to engage your reader with something about your professional insights in a personable tone. 11
- 12. • Follow your monologue with sets of keywords that will help recruiters (and others) find you when they search LinkedIn. • Label your sets of keywords to paint a clear picture of who you are and what you do. • Labels might include: – Leadership or Collaboration Style – Industries – Strengths – Core Competencies – Software (or programming languages) Profile Basics: Summary Section: Keywords 12 Beware of using overused words.
- 14. Profile Basics: Experience Section • Tell your audience about each position in a brief, succinct paragraph. Identify the highlights of the position that helps the reader understand the real value of your contribution. • Follow your position description with 3 or 4 bullets that quantify (if possible) the results of you work. Here’s an example… 14
- 15. Profile Basics: Experience Section Example Training Director Company Name (1999 – 2006) The highlights of this position included the development of 6 blended curricula for a high profile company-wide IT project management training initiative. The 2-year project included a budget of $2.5MM and the collaboration with global partners including India and Brazil. Results: Two year, post implementation metrics indicated: • For 620 senior project managers team health increased by 34%. • IT projects that were “on time, on budget, and in scope” increased by 12%. • Project manager attrition decreased by 21%. 15
- 16. Recommendations are critical! • If you don’t have any recommendations on LinkedIn, try to get some. – Colleagues – Former colleagues – Friends (personal references) – Your references for your job search – Former teachers (graduates, early career) • How to get a reference: – Write one! 16
- 17. Results Tracking Is it working… Who’s viewed your profile? 17
- 18. Track your Results • Check “Who’s viewed your profile” on a regular basis. • It’s important to be found by the right people. • Are you being found by: – Industry leaders? – Recruiters? – Human Resource professionals? – Hiring managers in companies where you have applied? If yes…excellent work! (If not…please call me.) 18
- 19. Track your results: Here are examples. • These are some examples of what others have experienced using this approach. 19
- 20. Was this helpful? Sign up for our newsletter and get up-to-date news about careers and jobs. Click here to sign up: http://forwardmotioncareers.com/ 20
- 21. Connect with me: Please spread the word! • Connect with Forward Motion: Visit our site: http://forwardmotioncareers.com/ 21