3 steps to a personalised linked in profile
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The document provides a guide to personalizing a LinkedIn profile through three main steps: updating the profile image, writing a keyword-rich headline, and crafting an engaging summary that addresses the target audience's problems. It emphasizes the importance of professional representation and encourages actionable engagement with potential clients. Additionally, it offers a formula for creating an impactful summary and suggests booking a mentoring session for further guidance.
3 steps to a personalised linked in profile
- 1. www.wildfiresocialmarketing.com Mobile: 0422 431 039 Social Media Strategy, support and Training 3 Steps to Personalising your LinkedIn Profile A complete, up to date, optimised LinkedIn Profile is something every business professional needs in their personal branding toolkit. Aim to complete your Profile and make time to review and update to stay visible and current, and use this asset you have created to connect and communicate with your target market. 1. Update your Profile image Organise a professional headshot – infuse your personality into your image and take your personal brand seriously. Book a professional, or create one yourself that is a good representation of you professionally. Take the photo against a plain background, be in front of your brand, on location or holding a tool of your trade to position yourself. Don’t be too far away and don’t crop in too tight – generally aim for head and shoulders, but don’t use a passport style photo! You know the look I mean! 2. Update your Headline Write an engaging keyword rich problem-‐solution focussed headline in 120 characters, to gain the interest of your ideal clients. What you do / your keyword rich title, the problem you solves and if relevant your organisation. Think of it as an online elevator pitch’ to grab attention and encourage someone to click. 3. Update your Summary You have 2000 characters to share your professional story from your voice (i.e. in 1st person), but with your ideal reader in mind. Does it reach out to your target audience? Is it interesting and engaging? Does it talk about the problems you solve for your ideal clients? Does it inspire action and tell the viewer what to do next? Here is our formula for those in business; • Identify the problem – this could be in the form of a question. • Twist the problem – talk about the effects of the problem. • Introduce yourself -‐ who you are, who you help, and the problem you solve. • Why you – establish big picture credibility (reference profile sections to direct the viewer to discover more) and talk about what you are passion about. • Share your main services that relate to the problem • Reframe the problem looking forward – relate to the ideal client. • Offer the main solution t the problem. • Invite action – tell the reader what to do next > Connect with you/ phone / email / book a meeting. Include contact details that relate to this, to make it easy for them to take action. Take a look at my LinkedIn Profile to see how I have created mine. To really kick start your LinkedIn strategy, book a mentoring session with us in person or via Skype. Jo helps experienced professionals connect and communicate with their target market using the right strategy and right online tools. She is an independent LinkedIn educator and trainer with a passion for learning through curiosity.