Tools & Techniques for Effective Blogging
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The document discusses various tools and techniques for effective blogging, including finding your niche, choosing a blogging platform, writing quality content, customizing your blog design, reaching readers through social media, and making money through blogging via ads, affiliates, or corporate blogging. It provides tips on topics like trends, challenges, SEO best practices, and key success factors to help bloggers improve and grow their audience.
Tools & Techniques for Effective Blogging
- 1. Tools and Techniques for Effective Blogging Hammad Siddiqui http://hammadsiddiquiblog.com http://twitter.com/hammads
- 2. • Importance of Blogging • How to blog • How to market Blog • How to customize your blog
- 3. • Why Blog? • Challenges before you start. • How to find your niche. • Which platform to chose from (blogger vs wordpress) • Watch trends. • How to write quality content? • Challenges as a blogger. • Reaching out to readership. • Key success factors.
- 4. Online is the Media for Today and Tomorrow. • People are watching more television, reading more news, playing more video games, spending more time updating their social networking profiles and using more video on demand services than they were six months ago, according to a new survey published today, but their actual spending has plunged as increasingly consumers expect free access. • Spending on 'traditional' media such as newspapers and magazines has dropped almost 20% in the last six months, while spending on digital media has almost halved. • Online, social networking and blogging remains the most popular pastime with half of all respondents doing it compared with 47% six months ago. The big jump in usage most recently has been among 45 to 54 year olds, increasing from 37% to 45%. Source: KPMG Report
- 5. Why Blog? Improves creativity Recognition Writing skills Opportunity Opportunity to interact to express with large views community
- 6. Challenges Before U Start! How to get What are quick and Choosing a Finding your the trends? crisp platform niche information?
- 7. Finding Your Niche Personal Blogging Corporate Blogging Informational Blogging Controversial Blogging
- 8. How to get quick and crisp information • READ READ READ –Newspapers –Blogs –Books –USE Google Alerts
- 9. Choosing a platform Blogger Wordpress TypePad Online Tumblr newspapers
- 10. Which Platform? •Blogger vs Wordpress •Serious blogging – host at your domain
- 12. http://farihamunirshahtimes.blogspot.com/ 1. Title - Too big and not SEO Friendly (Keep it short and focus on key words such as Women Chamber, Multan etc - Its tricky stuff but check youtube videos on this topic) 2. Background design - Too clumsy (remove all those colorful stuff) 3. Font - too small (you need to build 1.5 line spacing) 4. Picture quality - Poor, you need relatively higher quality pics. AND Must be captioned - You have used captions in some previous posts 5. Missing Tags, keywords, labels (in blogger these are called Labels) - Labels help in improving search on google.
- 13. Another thing that counts http://fahdhusain.blogspot.com http://naumanadil.blogspot.com
- 14. Trends • http://www.blogpulse.com/ • http://www.ysearchblog.com/ • http://www.google.com/trends/hottrends • http://blogherald.com
- 15. Content is the King! Simple yet Read, liked correct 400 words and goes viral language Personal Professional References touch approach and hyperlinks Pictures and videos
- 16. Quick and crisp information? Print media (news and Op/Eds) Articles TV Social Media / other blogs Interviews Exhibitions/conferences/seminars Google alerts
- 17. Challenges for Bloggers Maintaining Respecting Keep the interest Scheduling reader’s writing from comments readership
- 18. Reaching out to readership – Facebook (join groups, increase friend’s circle) 800 million – Twitter (use #tags) 100 million active users – Google+ over 100 million – Linkedin Groups 140 million users • Most traffic comes from facebook – Tag with keywords – Backlinks – Tweet (and retweet) – Request
- 19. Be Creative
- 21. Making Money Through Blogging Amazon Corporate AdSence Affiliates Blogging Ghost Backlinks Blogging
- 22. Success Factors YOU and Your Commitment Content: • Short, specific, thought provoking, informational Appearance: • font, color scheme, spellings, grammar, title, pictures Professionalism: • Facts, references, tags, google alerts, Social media postings, research
- 23. Basic SEO - Keywords - Title - SEO tools - Bold Fonts - Youtube Videos - Slideshare - Effective Backlinking - Commenting on other blogs
- 24. • Google Analytics • Feedjit • XML sitemap
- 26. Happy Blogging! hammadlinks@gmail.com http://hammadsiddiquiblog.com Twiter: @hammads
Editor's Notes
- #21: Wonder Bread was formed in 1930 – AttoRelweeder invented Sliced Bread