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Service
Design
Berlin
U S E E D S / S E P T E M B E R 1 3 , 2 0 1 7
Building
communities
Katrin
Business
Analyst,

DxC
Who is inviting?
Olga
Business
Consultant,
Fuxblau
Mauro
Freelance
Designer
(Hire me)
Martin
Service
Designer,
UK Gov
Manuel
Service
Designer,
Fuxblau
Activities of Service Design Berlin
Service
Design
Drinks
Service
Experience
Camp
The
Service
Gazette
Christian Rudolph
Circular Economy
Julian Kea
Hands, Minds
& Bricks!
Maria Izquierdo
Martin Jordan
Data & Services
Dr. Katrin Dribbisch
Design Thinking
in Public
Administration
Aino Hanttu
Beyond the holodeck:
Creating Next-Gen
Experiences
Kara Kane
Designing
distributed
communities
Public
Service Lab
TBD
Service Design
Network Global
Conference 2017 —
Madrid
TBD
March
April
May
June
July
September
October
November
2017 Agenda
Who’s hosting?
How to share?
#SDDrinks
What’s the agenda?
Input Exercise Mingling
Available globally
Who’s talking?
Kara Kane
Community manager for
user-centred design
GDS
@karakane_kk
Hello,
hiya, hallo!
@karakane_kk
Building
communities
Kara Kane
@karakane_kk
Community
Manager for user-
centred design
Government
Digital Service
@karakane_kk
MA Digital
Experience Design
Hyper Island

@karakane_kk
Innovation
consultant
C Space

@karakane_kk
Design student
Parsons the
New School
for Design

@karakane_kk
It started with a
love of dance...
@karakane_kk
Design, like dance
can inspire confidence
and build community
@karakane_kk
Better together
@karakane_kk
Let’s talk about
communities
@karakane_kk
Communities are an important
source of knowledge
@karakane_kk
Bound by shared goals
@karakane_kk
ONLINE FACE TO
FACE
@karakane_kk
@karakane_kk
@karakane_kk
@karakane_kk
A community is fluid and flexible
@karakane_kk
with different levels of participation
@karakane_kk
differing motivators
@karakane_kk
and differing outcomes
@karakane_kk
Some communities are about
learning experiences
@karakane_kk
Communities thrive on
diversity of expertise
@karakane_kk
OPEN CLOSED
@karakane_kk
Are there tangible outcomes?
@karakane_kk
@karakane_kk
@karakane_kk
3 things I’ve
learned building
communities
@karakane_kk
1. Build relationships, not platform
@karakane_kk


» Find the tools your community
members are already using



@karakane_kk


» Build and support relationships,
even those which are outside of the
formal community activities



@karakane_kk


» Meet face to face



@karakane_kk
2. Ownership is the source of results
@karakane_kk


» Upskill participants to become
facilitators
“It feels like a lot of these competitions seem like
crowdsourcing rather than doing with. It is about
passing it around responsibility. Who is ultimately
going to shepherd this stuff and get their hands dirty
and do it? That’s harder, but that’s what we’re trying
to do” (IDEO CoLab)
@karakane_kk


» Establish strong communication
to make a community’s vision clear
@karakane_kk
3. Building communities is a
reflective process
@karakane_kk


» Learn by doing
“for any project we do there has to be a minimum of
two corporate sponsors which creates multiple
perspectives…having multiple perspectives on the
same problem is super valuable is amounts to
accelerated learning, seeing each other’s blind

spots, calling those things out it’s just really
good” (IDEO CoLab)
@karakane_kk


» Learn from communities of
practice
@karakane_kk
The community I
work on now...
@karakane_kk
Community of practice:
@karakane_kk
shared domain of interest

@karakane_kk
shared practice with tools, stories,
experiences



@karakane_kk
a community of individuals who
build relationships

@karakane_kk
UK Government user centred
design community:
2000 content designers

700 user researchers

600 designers



@karakane_kk GDS


» meetups
@karakane_kk GDSGDS


» training
@karakane_kk GDSGDS


» shared learning
@karakane_kk GDS


» shared culture
@karakane_kk
Communities
of practice


Communities
of interest
@karakane_kk
Thanks!
@karakane_kk
Brainstorm how to build a community
for 1 of the following:
- A neighbourhood: pick one everyone in your group is
familiar with.
- Civic participation: a community supported by the city.
- Zalando: a community for Zalando, the online retailer.
What is the purpose of the community and how does it work?
Use the community canvas to help you.
See you soon!
servicedesignberlin.de
@SD_Berlin
fb.com/servicedesignberlin

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