Building Leads With Blogging Final
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The document discusses how blogging can impact businesses. It provides examples of companies that started with 2-3 blogs per month and increased to 12 blogs per month, and the resulting increases in web traffic, leads, and customers. It also discusses how adding search engine optimization and content marketing to a blogging strategy can further increase these metrics. The presentation provides tips on how to optimize blog posts, promote blogs through social media, and retain audience engagement over time through tools like newsletters.
Building Leads With Blogging Final
- 1. How Blogging Impacts Your Business Empirical data, strategy & tactics. . . Twitter: #KunoBlog Presented by: Douglas Karr Author of Corporate Blogging for Dummies, and Chris Knipper, President of Kuno Creative @douglasskarr @chrisknipper
- 2. How Blogging Impacts Your Business Empirical data, strategy & tactics. . . Twitter: #KunoBlog Presented by: Douglas Karr Author of Corporate Blogging for Dummies, and Chris Knipper, President of Kuno Creative @douglasskarr @chrisknipper
- 3. Agenda Introduction – Chad Pollitt Results for Blogging Results adding SEO Results adding Content Marketing Blogging tips for search engine optimization (SEO), what to avoid Social Media and its impact on blogging Growing your Blog Audience & Subscribers Free Download Questions & Answers Chad H. Pollitt Dir. of Social Media & Search Marketing Kuno Creative Twitter: #KunoBlog President CEO DK New Media
- 4. Introductions Chad H. Pollitt Director of Social Media & Search Marketing @CPollittIU LinkedIn.com/in/seofortwayne Facebook.com/ChadHPollitt Twitter: #KunoBlog Chris Knipper President @chrisknipper LinkedIn.com/in/chrisknipper Facebook.com/ChrisKnipper
- 5. Introductions Douglas Karr CEO of DK New Media Co-Author of Corporate Blogging for Dummies Chief Blogger & Founder of the Marketing Technology Blog Twitter: #KunoBlog @DouglasKarr http://www.marketingtechblog.com http://www.dknewmedia.com http://www.corporatebloggingtips.com
- 6. Twitter: #KunoBlog Blogging – Why should I care? Filling the top of the funnel
- 7. Blogging Example #1 Getting started with 2-3 blogs/month Twitter: #KunoBlog
- 8. Blogging Example #2 Build to 12 blogs/month Twitter: #KunoBlog
- 9. Blogging Example #3 Blog every day - 28 blogs/month
- 10. Blogging Events -> Traffic #1 2-3 blogs/month Twitter: #KunoBlog
- 11. Blogging Events -> Traffic #2 12 blogs/month Twitter: #KunoBlog
- 12. Blogging Events -> Traffic #3 Get started with 28 blogs/month Twitter: #KunoBlog
- 13. What Happens When SEO is Added? Example #1 SEO + 12 blogs/month Twitter: #KunoBlog
- 14. Blogging and SEO Example #2 SEO + 12 blogs/month Twitter: #KunoBlog
- 15. Blogging Events ->Traffic #1 SEO + 12 blogs/month Twitter: #KunoBlog
- 16. Blogging Events -> Traffic #2 SEO + 12 blogs/month Twitter: #KunoBlog
- 17. Blogging and SEO What happens when you stop? Twitter: #KunoBlog
- 18. Blogging, SEO, & Content Marketing Example #1 SEO, 12 blogs/month, content marketing, social media promotion
- 19. Blogging, SEO, & Content Marketing Example #2 SEO, 12 blogs/month, content marketing, social media promotion Twitter: #KunoBlog
- 20. Blogging & Marketing Events -> Traffic #1 SEO, 12 blogs/month, content marketing, social media promotion Twitter: #KunoBlog
- 21. Blogging & Marketing Events -> Traffic #2 SEO, 12 blogs/month, content marketing, social media promotion Twitter: #KunoBlog
- 22. Can Blogging Impact Your Business? Increase web traffic, leads and customers for inbound marketing in 12 months http://www.dknewmedia.com @dknewmedia
- 23. The Marketing (R)Evolution Traditional Tradigital Engagement Twitter: #KunoBlog
- 24. Why Blogging Search Social Personable Authoritative Viral Integrated Automated Source: David Armano Twitter: #KunoBlog
- 25. Content versus Intent Considering Impulse Social Media Blogging Public Relations Lead Nurturing Web Site Whitepaper Case Studies Search Ratings & Reviews Mobile Marketing Discounts Email Marketing Twitter: #KunoBlog
- 26. The Big Picture
- 27. Ongoing Process Twitter: #KunoBlog
- 28. Analysis Keywords Competitors Promotion Twitter: #KunoBlog
- 29. Search Optimization Register with Google Webmasters, Yahoo! Site Explorer and Bing Webmasters Build a robots.txt file that disallows directories you don ’ t want indexed, allows the rest, and points to your sitemap Integrated an XML Sitemap that automatically publishes Ping the Search Engines when your content changes Twitter: #KunoBlog
- 30. Path to Engagement Find CRM/Subscribe Read Click Contact Buy Email
- 31. Implementation Domain Platform Theme Content Call to Action (CTA) Landing Page Twitter: #KunoBlog
- 32. Optimization Visual Auditory Kinesthetic Twitter: #KunoBlog
- 33. Promote Social Media Social Network Paid and PR Twitter: #KunoBlog
- 34. Be Promoted Facebook Like, Facebook Send, Google +1, LinkedIn Share, Retweet Twitter: #KunoBlog
- 35. Retention and Nurturing Newsletter is vital Nurtures leads Push vs pull Returns visitors Twitter: #KunoBlog
- 36. Why Facebook? Users to “Like” Companies? 40% - to receive discounts 39% - to show support 36% - to get a “freebie” 34% - to stay informed 33% - to get updates on future products 30% - to get updates on upcoming sales 29% - for fun and entertainment 25% - to get access to exclusive content 22% - someone recommended it to me 21% - to learn more about the company 13% - for education about company topics 13% - to interact (share ideas, provide feedback) Source: ExactTarget Twitter: #KunoBlog
- 37. Tools and Automation What are you ranking on? How do you track your rank? How do you improve rank? How do you automate posting? http://mkt.gs/gotoseomoz http://mkt.gs/gotosemrush http://mkt.gs/gotoauthoritylabs http://www.twitterfeed.com Twitter: #KunoBlog
- 38. Analytics Use Campaigns! Use Variables! Use Conversions! Use Funnels! Twitter: #KunoBlog
- 39. Does it Work? DK New Media Launched 18 Months Ago Offices in downtown Indianapolis Clients in US, CA, UK, FR, IT and NZ 1 Book Deal 12 speaking opportunities to relevant audiences 35,000 visits per month from relevant audiences 20,000 visits per month from new search visitors on relevant keywords Profitable from Day 1, 3 FTEs with another 3 targeted for 2012 Expansion: Sponsored Blog, Radio Show, Newsletter, Video Channel Twitter: #KunoBlog
- 40. Text MKTG to 71813 Douglas Karr @douglaskarr http://about.me/douglaskarr CEO, DK New Media Author, Corporate Blogging for Dummies Founder, The Marketing Technology Blog Twitter: #KunoBlog
- 41. Twitter: #KunoBlog Corporate Blogging for Dummies Get Your Copy Today! http://www.corporatebloggingtips.com/
- 42. Download at: Facebook.com/kunocreative OR Twitter: #KunoBlog Blog Post Optimization Playbook Free Download Blogging Tips & Tricks Steps for Blog Post Optimization Guide to Maximizing Traffic, Conversion & Leads How to Maximize Subscribers & Fans
- 43. Questions & Answers Slides Posted at: Kunocreative.com/blog OR Twitter: #KunoBlog