How to use Blogs, Youtube and Slideshare for Marketing your Business
Download as PPT, PDF1 like877 views
The document outlines the importance of B2B content marketing, highlighting strategies for engaging users and retaining visitors on company websites through effective blogging techniques. It discusses various types of blogs, best practices for content creation, and marketing strategies to increase visibility and interaction. Additionally, it provides examples of successful companies and case studies that showcase the impact of innovative content marketing on business growth.
![To get more visitors… 1. Make Your Blog Title Interesting and Compulsive 2. Make Your Content Easy to Read 3. Make Your Content Search Engine Optimized (SEO) [title, h2 tags etc.] 4. Encourage Interaction, keep users engaged 5. Include Social Sharing Buttons 6. Link to Other Relevant Blogs](https://image.slidesharecdn.com/b2bcontentmarketing-110616023547-phpapp01/85/How-to-use-Blogs-Youtube-and-Slideshare-for-Marketing-your-Business-11-320.jpg)
![The Approach (contd.) Social Media Posting Start a Group Promote through PR Add Some Audio [Slidecast] Latest feature: Zipcast [Live Webinar]](https://image.slidesharecdn.com/b2bcontentmarketing-110616023547-phpapp01/85/How-to-use-Blogs-Youtube-and-Slideshare-for-Marketing-your-Business-32-320.jpg)
![Thanks! Let’s stay connected & Social Abhinav Sahai [email_address] Twitter: @AbhinavSahai LinkedIn: http://linkedin.com/in/abhinavsahai or +91 - 9611 588 223](https://image.slidesharecdn.com/b2bcontentmarketing-110616023547-phpapp01/85/How-to-use-Blogs-Youtube-and-Slideshare-for-Marketing-your-Business-36-320.jpg)
How to use Blogs, Youtube and Slideshare for Marketing your Business
- 1. B2B Content Marketing What Why How
- 2. Content Marketing Strategy WHY?
- 3. Content Marketing Strategy WHY NOT ?
- 4. Importance of Content You / your-company / your-product-service, whether you want it or not, are being googled, are you making it to the results? Your user/customer/client/buyer is becoming more and more intelligent and with knowledge at his fingertips, he’s becoming more powerful each day
- 6. Why be interesting? Once the reader finds you, are you making any efforts to retain him on your site for some time? Are you making an effort that the visitor returns to your site? Are you making sure that the reader gets interested in your product/company/service through your content? And most importantly, are you making sure by reading your content, is the reader getting interested to give you some business?
- 7. How to use ?
- 9. What are the various kinds of blog Corporate blog http://ge.geglobalresearch.com/blog/ Niche blog http://www.copyblogger.com/ Personal blog Which type of blog should you have?
- 10. Marketing via Blog B2B Blogging Best Practices 1. Think like a Vertically Integrated Publisher 2. Focus on Non-Branded Keyword Content 3. Ask Your Readers What They Want 4. Make Sure Your Blog Is Clearly Connected to Your Website
- 11. To get more visitors… 1. Make Your Blog Title Interesting and Compulsive 2. Make Your Content Easy to Read 3. Make Your Content Search Engine Optimized (SEO) [title, h2 tags etc.] 4. Encourage Interaction, keep users engaged 5. Include Social Sharing Buttons 6. Link to Other Relevant Blogs
- 12. Ways to market your blog 1. Leverage Employees and Customers 2. Include Your Blog in Traditional Communications 3. Write Guest Blog Posts 4. Get Active in Online Communities 5. Mention Media and Influencers
- 13. Ways to market your blog (contd..) 6. Investigate Content Networks 7. Invite Guest Contributors 8. Hold a Contest 9. Mix Up Content 10. Submit your blog to directories
- 14. Addons for blog Subscribe by Email Category List Most Popular Posts Recent Blog Posts
- 15. Addons for blog (contd..) Search Box Social Media Connection Options Calls-to-Action Social share buttons for each post: Let your readers do the talking, a happy reader always does that
- 16. Addons for blog (example)
- 17. Corporate Blogging Strategy – How to keep it going? Generate content ideas from various sources From your routine work, like instances in office Read a lot of other relevant blogs – DO NOT Copy Most important source: Keyword Research Tools like Google Adwords, Niche Finder etc. From your own blog : from comments & use tools like Tynt LinkedIn questions / Quora From Twitter On your own – the best source !
- 18. Blogging Examples (Starbucks) Goals: New product development, engagement
- 19. Blogging and Business Leads
- 20. Blog Frequency & Business Leads
- 22. Case study: Marketing via Blendtec’s Will It Blend: A Case Study
- 23. Case study: Marketing via Blendtec’s Will It Blend : In Numbers Blendtec Youtube channel Total video views : 148,978,809 (148 Million) Subscribers: 354,342 Blended: iPod, iPhone, iPad, Notebooks, Vuvuzela, Golf Balls and whatever you can imagine, including Diamonds
- 24. Case study: Marketing via Blendtec’s Will It Blend: SALES ? 186 Videos later, Blendtec sales are up by a staggering 700% Within five days of posting their videos on YouTube and on their own website, the videos had garnered 6 millions YouTube views
- 25. Case study: Marketing via More Numbers Salesforce : 1,736,548 views Dell : 7,320,273 views Starbucks : 5,952,872 views Google Apps : 5,807,959 views
- 26. Case study: Marketing via Various companies, various reasons For marketing/advertising products & services Eg: Blendtec, Google, Dell, Salesforce etc. For showcasing company strength Eg: MS&L Group For acquiring talent Eg: Mindvalley For managing reputation Eg: Dominos For engaging users through interactive videos Eg: Check video on next screen
- 27. Marketing via A POSSIBLE APPROACH Explore: Examples & Case Studies Brainstorm: Campaign Ideas Align: With Objectives & With Brand Experiment: With Different Approaches & Different Tools Great products + Weak branding = Weak sales
- 30. Marketing via Why Slideshare? Remember the numbers: 25 million users and rising. 75 million views a month Free addition to Linkedin profiles – potentially accessing another 65 million people and Facebook profiles – potential 500 million people Slideshare is a VERY HIGH traffic, active site
- 31. The Approach Optimize Your Slides Get Creative with Content The Company Slide Social Media Connections Widget Your Slides
- 32. The Approach (contd.) Social Media Posting Start a Group Promote through PR Add Some Audio [Slidecast] Latest feature: Zipcast [Live Webinar]
- 33. Call to Action
- 34. Better Call to Action
- 35. Creating a Movement For any Social Media Channel : YOU have to start the movement Show people the way and they WILL follow you Here’s a (video) example of what I just said
- 36. Thanks! Let’s stay connected & Social Abhinav Sahai [email_address] Twitter: @AbhinavSahai LinkedIn: http://linkedin.com/in/abhinavsahai or +91 - 9611 588 223