Building online relationships
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This document discusses the importance of lawyers managing their online presence and reputation. It recommends that lawyers assume everything they do online is public, consider how clients and others may search for them online, and follow ethical rules of conduct. Lawyers are advised to thoughtfully consider how to authentically and politely represent themselves online through writing, speaking, and in-person interactions to build their reputation through positive word of mouth referrals on the internet. Maintaining an active online presence through sharing knowledge and staying engaged with readers can help lawyers become a trusted source of information and expertise in their field.
Building online relationships
- 2. Doctor Judge Real estate and construction mogul
- 3. • Online Relationships? • Forget marketing (sort of). • Getting involved. • Word of mouth and the internet. • Beyond the written word. • Is it working? • Time is actually on your side. • The ‘V’ word. Working with vendors. • Get a chuckle?
- 4. 1. Assume that everything that you do online is public and permanent. 2. Think about all of the people who will “look you up” on the internet (clients, colleagues, judges, jurors, etc). 3. Consider your ethical obligations and your state’s rules of professional conduct.
- 6. Online relationships are similar in many ways to pen pal relationships.
- 7. The ways in which we communicate and interact are changing.
- 10. These are the people I care about.
- 12. 1.Be authentic. 2.Be present. 3.Be polite.
- 13. 1.Be authentic. 2.Be present. 3.Be polite. Rule #1, online and offline.
- 14. 1.Be authentic. 2.Be present. 3.Be polite. People who never answer the phone, stop receiving calls.
- 15. 1.Be authentic. 2.Be present. 3.Be polite. Flies prefer honey to vinegar.
- 16. Keep it real.
- 20. Are you doing this?
- 22. Word of mouth is still the leading way most lawyers get new business. When looking for a lawyer, people often ask colleagues, friends, or relatives. Discussion of your reputation, skill and experience is likely to take place online, off-line and face to face. The fastest growing source of information where people are likely to have these discussions is the Internet.
- 23. Write – Writing is probably the single most effective way to begin to build top-of-mind awareness. Whether it’s blog posts, infographics, slide presentations, tweets or emails, your writing will play a large role in demonstrating your knowledge, skill and experience. Speak – If writing isn’t your strong suit, maybe you can focus on speaking. Be on constant look-out for speaking opportunities. These might include conducting seminars, CLE, or creating informational videos. Meet – Face-to-face meeting is still the best way to solidify relationships and word of mouth referrals. Food makes friends.
- 24. What do people find when they “look you up” online? What impact does it have on them?
- 25. Are you staying in touch?
- 26. Are you sharing your knowledge & experience? An (variously, e- book, ebook, digital book, or even e- edition) is a book-length publication in digital form, consisting of text, images, or both, and produced on, published through, and readable on computers or other electronic devices. A is an authoritative report or guide that helps readers understand an issue, solve a problem, or make a decision.
- 27. Are you keeping their interest? or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly.
- 28. Be social.
- 29. Demonstrate expertise. Share knowledge.
- 35. What are your readers telling you?
- 36. Are you a source?
- 38. Content, or is the process of sorting through content on the web and presenting it in a meaningful and organized way around a specific theme.
- 40. • Do people compliment you on your content? • Do people subscribe to receive your content via their feed readers and/or email? • Do people share your content with their friends on social networks? • Do people quote you and link to “stuff” you’ve published on their own sites?
- 41. An arbitrary Day on the Internet Here’s how a day on the internet might look: Check your Reader: 30 minutes Commenting: 15 minutes Write a blog post: 1 hour Answer someone’s question: 15 minutes Participate in a discussion (Twitter, Facebook, LinkedIn): 15 minutes /
- 42. It’s Your Reputation It’s Your License Put your reputation first, follow the rules and make the web better.