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BUILDING
RELATIONSHIPS
THAT MATTERPatrick “PC” Sweeney
pcsweeney.com
everylibrary.org
@pcsweeney
@everylibrary
about
P.C.
SWEENEY
ABOUT THIS
PRESENTATI
ON
EveryLibrary
about
LIBRAR
Y
ECOSY
about
WHY TALK POLITICS?
Building relationships that matter for libraries
Building relationships that matter for libraries
Building relationships that matter for libraries
YOU
R
LIBR
ARY
HERE
SELF
REFLE
CTION
strategy
TAKE A
MOME
NT TO
ASK
YOURS
ELF:
WHY DID YOU COME TO
WORK IN A LIBRARY?
WHAT ARE YOU
PASSIONATE ABOUT IN
YOUR WORK IN THE
LIBRARY
WHAT DOES YOUR LIBRARY
DO BETTER THAN ANYONE
ELSE IN YOUR
COMMUNITY?
WHAT IS YOUR VISION OF
SOMETHING THAT THE
LIBRARY CAN DO BETTER
THAN IT’S DOING NOW?
ARE YOU WILLING TO FIGHT
FOR YOUR LIBRARY SO
THAT YOU CAN PROVIDE
LITICAL ACTIVISTS
HAVE
THREE
RESOURCES
NFLUENCES
POLITICS?
strategy
WHAT
CAN
WE
GET?
strategy
SURFAC
ING
guiding principle
guiding principle
DREAD
PIRATE
ROBERTS
guiding principle
RICK
PERRY’S
GLASSESguiding principle
—it is necessary to begin where the world is if we are going to change it to what
we think it should be. That means working in the system.”
SAUL
ALINS
KYguiding principle
LANGUA
GE
Guiding
principle
STORIES
NOT
STATS
Guiding
Principle
FOUR STORIES
TO TELL
Stories of our successes
Stories of our failures
Stories about people that the
audience cares about
Stories that decision makers
want to hear
Guiding
principl
e
SCHMOOZI
NG AND
NETWORKI
NG
Guiding
principl
e
COALITIONpeople
POWER
MAPPINGpeople
Building relationships that matter for libraries
WHO DO
YOU KNOW?
WHO CAN
YOU FIND?
Building relationships that matter for libraries
MAP THEIR
RELATIONSHIPS
WHO CAN YOU
INFLUENCE?
Building relationships that matter for libraries
WHAT CAN
YOU OFFER?
WH
AT
IS
YOU
PUTTING
IT TO
WORK
Building relationships that matter for libraries
Building relationships that matter for libraries
Building relationships that matter for libraries
Building relationships that matter for libraries
tools
HONE
S
DOOR-TO-
DOOR
tools
TABLING
AND
OUTREACH
tools
RALLIES
AND
tools
SCHMOOZI
NG AND
NETWORKI
NG
tools
DIRECT
MAIL
tools
PAID
tools
MEDIA
Building relationships that matter for libraries
GIVE ME A LARGE ENOUGH
EMAIL LIST AND A
PLATFORM TO SEND THEM
FROM, AND I SHALL MOVE
THE WORLD
- ARCHIMEDES
FURTHER
LEARNING
BUILDING
RELATIONSHIPS
THAT MATTERPatrick “PC” Sweeney
pcsweeney.com
everylibrary.org
@pcsweeney
@everylibrary

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Building relationships that matter for libraries

Editor's Notes

  • #3: My failures at advocacy and my early advocacy work
  • #4: This is a data backed, actionable workshop, I want you to apply the theories we talk about here to other ways that you tell the library’s story
  • #7: In 1998, local government was the source of 78% of public library funding. By 2008 this percentage had risen to 82%. As of 2015, the percentage had increased further, to 86%.
  • #11: You are the candidate. The library is a political cause. This is all political strategy. Not advocacy, not awareness, not libraries transform or geek the library. This is the heart and meat of politics
  • #22: What is some language that we use for libraries, what are some ideas about language
  • #31: AtoZ databases, donor walls, events, etc…
  • #32: More methodically, chose an audience of one and work towards influencing them.
  • #36: Once you have a relationship, you can start to make an ask.
  • #37: Once you have a relationship, you can start to make an ask.
  • #38: Pick up the phone and dial
  • #39: On your first meeting be an active listener. Ask questions, take notes. Its ok if there is no ask on your first meeting. It’s about a long term relationship.
  • #40: Just reach out. Don’t be shy about asking the people on your map to have coffee and meet with you