Understanding and Managing Opposition for Library Workers
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The document presents strategies for understanding and managing opposition, emphasizing the importance of early relationship-building with potential opposition groups and the utilization of opposition to strengthen an organization. It advocates for effective counter messaging, education campaigns, and connecting to existing beliefs to minimize conflict. The guidance includes avoiding lies or exaggerations and starting communication from the perspective of the opposition.
Understanding and Managing Opposition for Library Workers
- 1. UNDERSTANDING AND MANAGING OPPOSITION PC SWEENEY @PCSWEENEY PCSWEENEY.COM UNDERSTANDING AND MANAGING OPPOSITION PATRICK “PC” SWEENEY @PCSWEENEY WWW.PCSWEENEY.COM
- 2. How to Avoid Opposition HOW DO WE AVOID OPPOSITION?
- 3. BEFORE YOU ASK FOR ANYTHING…
- 4. Take Advantage of time TAKE ADVANTAGE OF TIME
- 5. Take Advantage of time IDENTIFY YOUR SUPPORTERS AND THE OPPOSITION EARLY
- 6. Take Advantage of time UNDERSTAND THE DATA
- 7. The problem with our data THE PROBLEM WITH OUR DATA
- 8. The problem with our data CREATE DATA
- 10. Build Relations with potential Opposition Groups • Lance Werner Story BUILD RELATIONSHIPS BEFORE THEY OPPOSE YOU
- 11. Build from opposition • Use opposition to build your organization IGNORE THE OPPOSITION
- 12. Start Counter Messaging Early START COUNTER MESSAGES EARLY
- 13. Start Education Campaign START AN EDUCATION CAMPAIGN
- 14. Present facts and information PRESENT FACTS AND DATA EARLY
- 15. DON’T Ø LIE Ø EMBELISH Ø EXAGERATE
- 16. Connect to their already held beliefs • Connect the issues the beliefs that they already hold. CONNECT TO THEIR ALREADY HELD BELIEFS
- 17. WHERE DOES OPPOSITION COME FROM?
- 18. WHAT ARE SOME OPPOSITION CLAIMS THAT YOU’VE HEARD?
- 19. WHAT IS THE GOAL OF ADDRESSING OPPOSITION?
- 21. Yes and Examples INDIRECTLY COUNTER WITH STORIES
- 22. Alinsky Start where they are SAUL ALINSKI “IT IS NECESSARY TO BEGIN WHERE THE WORLD IS IF WE ARE GOING TO CHANGE IT TO WHAT WE THINK IT SHOULD BE. THAT MEANS WORKING WITHIN THE SYSTEM”
- 23. Building Effective Counter Messages BUILDING EFFECTIVE COUNTER MESSAGES
- 25. Yes and Examples YES, AND, EXAMPLES
- 27. Build from opposition • Use opposition to build your organization GOING NEGATIVE
- 28. Build from opposition • Use opposition to build your organization USE OPPOSITION TO BUILD YOUR ORG
- 31. Bots BOTS
- 32. Click on Ads CLICK ON ADVERTISEMENTS
- 34. Create a story CREATE A STORY
- 36. BE DECEPTIVE
- 37. UNDERSTANDING AND MANAGING OPPOSITION PC SWEENEY @PCSWEENEY PCSWEENEY.COM UNDERSTANDING AND MANAGING OPPOSITION PATRICK “PC” SWEENEY @PCSWEENEY WWW.PCSWEENEY.COM