Building & scaling a conversion optimization programme in your company
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The document discusses the challenges and solutions for building and scaling a conversion rate optimization (CRO) program. It emphasizes the importance of structured processes, team collaboration, and continuous engagement through education and visibility of testing results. The author presents a comprehensive platform aimed at managing the entire CRO workflow, from research to implementation.
Building & scaling a conversion optimization programme in your company
- 1. BUILDING & SCALING YOUR OPTIMISATION PROGRAMME CXL
- 4. Hi! I’m Manuel Founder, Effective Experiments Founded Conversion World I OPTIMISATION 4+ Years CRO strategy + consulting Online CRO community & virtual conference All-in-one platform for CRO workflow management, collaboration & documentation
- 17. 57% OF COMPANIES STRUGGLE WITH RESOURCES Source: Conversion World survey (2017)
- 20. THE WAY WE SETUP OPTIMISATION PROGRAMMES IS BROKEN
- 21. TOOLS MAKETH NOT AN OPTIMISATION PROGRAMME
- 22. THE CRO TECH LANDSCAPE IN 2017 www.conversionoptimization.tools
- 25. NO BUY IN
- 27. TEXT
- 28. TEXT
- 32. OPTIMISATION IS A TEAM SPORT
- 33. E E
- 34. ENGAGE. EDUCATE.
- 35. HERE ARE SOME THINGS YOU CAN DO 1. TEACH CRO THROUGH EXAMPLES 2. HOLD A TESTING HACKATHON 3. GET PEOPLE TO VOTE ON IDEAS 4. DISPLAY RESULTS & LEADERBOARD 5. ALWAYS PROVIDE VISIBILITY OF YOUR WORK
- 36. OPTIMISATION IS NOT A PROJECT. IT SHOULD BE A BAU (BUSINESS AS USUAL) ACTIVITY
- 37. YOUR CONVERSION OPTIMISATION PROGRAMME COMMAND CENTRE
- 38. RESEARCH Document and store all your research data from User tests, Heatmaps, analytics etc GENERATE IDEAS & HYPOTHESES MANAGE YOUR TEST PIPELINE FROM DESIGNING TO DEVELOPMENT, QA TO DEPLOYMENT SYNCED WITH TESTING PLATFORMS INSIGHTS ENGINE TO FIND QUICK ANSWERS A COMPLETE PLATFORM TO HELP YOU MANAGE THE ENTIRE TESTING PROCESS FROM START TO FINISH COLLABORATION
- 39. Tell me about your optimization programme GET IN TOUCH WITH ME email : manuel@effectiveexperiments.com tweet me : @digital_tonic Linkedin : www.linkedin.com/manueldacosta