Making Optimization Everyones Job In The Organisation
1 like176 views
The document discusses the importance of making optimization a collective responsibility within organizations and highlights the value of experimentation in conversion rate optimization (CRO). It outlines common challenges faced in optimization, such as a lack of awareness, delayed experimentation, and indifference towards A/B tests. The content is derived from an event in Manchester on September 6, 2017, featuring Manuel, the founder of Effective Experiments.
Making Optimization Everyones Job In The Organisation
- 1. OPTIMISATION MAKING IT EVERYONE’S JOB IN THE ORGANISATION go conversion Manchester 6th September 2017
- 2. Hi! I’m Manuel Founder, Effective Experiments Founded Conversion World I OPTIMISATION 4+ Years CRO strategy + consulting Online community & virtual conference All-in-one platform for CRO workflow management, collaboration & documentation
- 3. go conversion SUCCESSFUL OPTIMISATION COMPANIES Manchester 6th September 2017
- 4. To Invent You Have To Experiment, And If You Know In Advance That It’s Going To Work, It’s Not An Experiment JEFF BEZOS / AMAZON
- 7. go conversion OPTIMISATION FIRST. EXPERIMENTS DRIVES THE PRODUCT Manchester 6th September 2017
- 8. go conversion Manchester 6th September 2017 YOUR COMPANY MAY NOT BE OPTIMISATION FIRST
- 9. CRO TRENDS
- 11. go conversion Manchester 6th September 2017 IS EXPERIMENTATION IN YOUR DNA?
- 13. go conversion Manchester 6th September 2017 CHALLENGE 1: NO ONE KNOWS WHATS GOING ON
- 14. go conversion Manchester 6th September 2017 CHALLENGE 2: EXPERIMENTS ARE GETTING DELAYED IN THE PIPELINE
- 15. go conversion Manchester 6th September 2017 CHALLENGE 3: NO ONE CARES ABOUT YOUR A/B TESTS