How to build Sticky digital products
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The document emphasizes the importance of user engagement in app development, advocating for the removal of unnecessary steps to increase user retention significantly. It outlines a user persona framework to understand user motivations and experiences and encourages teams to reflect on their learning and develop actionable plans. The author, Andrew Liew Weida, is a co-founder of multiple startups and offers technology support services through QICStart.
How to build Sticky digital products
- 1. #Get stickiness on your app Let’s share, discuss and apply
- 3. Removing clutter increases market share by 805%*
- 4. Removing 1 step change the game
- 5. Don’t Assume Everyone Uses Tech Like You Do
- 6. Pick one for each team to fill in
- 7. The user persona: The context
- 8. Google Search User profile 1
- 9. Step Factor Description 1 Problem What is the problem? 2 Trigger What drives the user? 3 Action Is the user taking an action? 4 Reward Has the user receives any benefits? 5 Investment Will the user invest? Recap
- 10. Pick again for each team to fill in
- 14. Keep going 1. Reflect on what you have learn today 2. Blog your individual learning 3. Complete the action plan and review it with your manager
- 16. Andrew Liew Weida Andrew has cofounded 6 different startups in USA, Singapore, Australia. He also used to work for Hay Group as an information consultant. In his spare time, he loves to meet people and share insights. @activesun1982 https://sg.linkedin.com/in/andrewliewweida
- 17. Qicstart WE TECH-GROW YOUR COMPANY WITH SPEED AND RISK REDUCTION. www.qicstart.com support@qicstart.com