Building Social Media Influence and Authority: First Steps
- 1. Building Social Media Influence and Authority Presented by Dawn Raquel Jensen Virtual Options Coaching & Training
- 2. What We Will Cover What tools you need to use before getting started Ways to interact as your business page and what you should post Creating good content and interactive posts
- 3. Slidedeck Q & A Presentation download www.gettalk.at/good
- 4. Dawn Raquel Jensen Social Media Speaker Digital Marketing Coach Social Business Trainer
- 5. Consider… Where do your clients and prospects reside?
- 6. Your 30,000 Foot View
- 7. Where Is Your Business Focus What You Need to Know The 80/20 Rule
- 8. SocialMention.com Research first: “Real-time” Data The Litmus Test
- 11. Research first: Baseline Alerts.google.com Alternative: talkwalker.com/alerts Your Business Competition Industry News Influencer & icons Trends News & Noteworthy
- 12. Establish or Enhance Yourself & Your Company Presence Social media can help you create a stronger online presence, so old news doesn’t turn up at the top of search results. Resources: www.Moz.com/local (Business) www.BrandYourself.com (Personal)
- 13. Establishing An Online Presence Litmus Test Complete Data Collected Now We Have A Baseline
- 14. Note: “Naming Conventions” www.Knowem.com Check & Secure It – Can Pay to Play
- 15. Building Out Embassies & Outposts www.Namechk.com
- 16. Personal & Business Branding Building Authority
- 17. Approach: Building Social Capital Inform Educate Empower Advocate Entertain Inspire
- 19. Digital Embassy & Outpost: Overview Visibility Start Small Credibility Build Deliberately Tribe Builder Be Consistent
- 20. Who are you for the people you serve? Does your online presence reflect that?
- 22. Social Platforms: Digital Embassies and Outposts Website Facebook LinkedIn Pinterest/Instagram SlideShare Twitter YouTube/Vimeo/Snapchat Yelp/Foursquare Vine/Periscope/Meerkat *Google+ ©2016 Virtual Options Coaching &
- 23. Sketch it Out Website Facebook Twitter PLATFORM Instagram Pinterest Google+ LinkedIn USE WHAT WORKS WITH THE WAY YOU DO BUSINESS
- 25. Your Content: Your Authority What do you do that makes you unique in your industry? How do you showcase that? Your Fabulous Five! Who are they? Where do they reside? Does your content convey your platform?
- 26. Types of CONTENT Photos —stock photos or Instagram pics Video — YouTube, Vimeo, or Wistia embedded right into a post or shared directly to social media Infographics — visual information, either super long and meaty or bite-sized and informative Memes — popular memes customized to fit the context of your post or update Graphics — images that complement the content, quotables Presentations Screenshots
- 28. Digital Embassy & Outposts: Overview Visibility Start Small • Audit Your Business • Secure Your Name • Establish a Presence Credibility Build Deliberately • Build Digital Blueprint • Optimize Profiles • Create a Strategy Authority Be Consistent • Content • Tools/Automate • Publish
- 30. RESOURCES Create Your Own Content Build a Resource Library
- 32. Social Media Image Maker http://www.autreplanete.com/ap-social-media-image-maker/
- 34. Questions? Concerns? Have questions? Schedule a Call. BONUS: E-book Download Presentation: www.gettalk.at/good OR JUST ASK ME NOW!
- 35. PLATFORMING YOUR SOCIAL PRESENCE CONSISTENT ACTION OVER TIME
- 36. Establish Social Authority Consistent (Blog) Posts LinkedIn Pulse Deep Captions Embedded SlideShare YouTube Videos Guest Posting Creating Content Calendar Repurpose/Syndicate Content Across Platforms
- 38. Have a Editorial or Social Media content calendar to plan your posts SAVE Time your posts using programs like Hootsuite.com Tweetdeck.com Bufferapp.com Postplanner.com Work Smarter: Plan, then Time it
- 39. 1. Be consistent in what and when you post. 2. Get on a schedule. 3. Use tools to work smarter, not harder Take-away: Be Consistent
- 40. SOCIAL MEDIA ACTIVTY To start off, it’s good to know what the definition of “active” is. In terms of posting it’s: 2-3 x a day on Facebook 5-10 x a day on Twitter 1 x a day on LinkedIn 1-2 x a day on Google+ 50-100 pins on Pinterest 1-2 x a day on Instagram Example of “Active” Posting. Ask: (80/20 Rule in Mind) What results am I seeking? Am I using lead magnets? What are the first next steps?
- 41. SOCIAL MEDIA DAILY ACTIVTY Every day you want to: Have conversations with people on Twitter Comment on blog posts Take part in discussions in Facebook groups Comment on Instagram photosREMEMBER YOUR JOB IS NOT TO POST… YOUR JOB IS TO ENGAGE
- 42. IDEA: Leverage Social Currency Original Content Blog Posts Whitepapers Marketing materials E-books Reports Podcasts Video Curated Content Scoop.it Paper.li
- 43. Other Digital Platforms Slideshare* Quora** - Showcase Stumbleupon – Vote Reddit – Crowdsource Popularity Next Steps: Extend Social Reach
- 44. Social Business Next Steps CONSISTENT ACTION OVER TIME
- 45. Dawn Raquel Jensen newsle.com/dawn Want this presentation? Simply provide a business card or email.
- 46. Questions? Concerns? Have questions? Schedule a Call. E-book/Presentation Download www.gettalk.at/good OR JUST ASK ME NOW!
Editor's Notes
- #4: Thank you! Visit gettalk.at/ucf for exclusive content.
- #5: Social Media Content for eCommerce Your Content: Become and Online Influencer Using Social Media How to Social Content for eCommerce For most online entrepreneurs and course creators in particular, a lead magnet is some type of value that you give someone in exchange for an email address. These are all examples of types of lead magnets… Toolkits/resource guides Free mini-course Checklists Handouts Downloads Worksheets Webinars Video series Podcast Video content
- #27: Toolkits/resource guides Free mini-course Checklists Handouts Downloads Worksheets Webinars Video series Podcast Video content Data visualization — standalone charts and graphs (example) Comics — relevant comic strips or cartoons (example) Visual note-taking — casually-designed layout of ideas, typically text-heavy (example Screenshots — helpful images of your product or workflow