Building Social Relationships: Beyond Blogger Relations
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The document discusses strategies for building social relationships through social media. It outlines a four stage process: 1) Listen to stakeholders, customers, and critics to understand preferences and monitor issues; 2) Participate by finding and engaging influential people through various channels; 3) Contribute valuable content that aligns with organizational values; 4) Evaluate impact by assessing interest, attitudes, and actions. The goal is to use powerful yet easy social media tools to engage communities and create content.
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Building Social Relationships: Beyond Blogger Relations
- 1. Building Social Relationships Beyond Blogger Relations Kami Watson Huyse, APR “ Building Blocks” by Redroom Studios, Flickr
- 2. The Evolution of Mass Communication
- 3. Social Media: Powerful tools + Easy to use = Everyone can create content
- 5. “ This Target ad is senselessly subversive on so many levels that it begs pointing out this article in the U.K. Telegraph headlined, Girls Being Brainwashed to Be Promiscuous featuring Carol Platt Liebau’s new book about how our sex-obsessed culture damages girls.” Amy Jussel, Founder Executive Director, Shaping Youth
- 6. Off Target Target’s e-mail response: “ Unfortunately we are unable to respond to your inquiry because Target does not participate with nontraditional media outlets. This practice is in place to allow us to focus on publications that reach our core guest.”
- 7. Four Stages of Engagement I. Listen IV. Evaluate III. Contribute II. Participate
- 8. Listen: Define Stakeholders Customers or clients Employees Affinity groups Critics Preferences
- 9. Technographics, from Groundswell, http://tinyurl.com/2vv3dv
- 10. Listen: Monitor Issues Free tools: Technorati, Google Blogs, RSS feeds loaded into Google Reader, FeedDemon, etc. Paid Tools: Radian 6, DIY Dashboard and others
- 11. Participate: Find Influentials AllTop Blogs Top Blog Lists Twitterholic Technorati Authority aideRSS Blogroll Analyze links
- 12. Participate: Engage Influentials Commenting Cross linking Build offline relationships
- 13. Participate: Many Channels Image by Brian Solis, http://tinyurl.com/6ex3fx, Flickr
- 14. Participate: Join the Community Facebook Twitter LinkedIn Forums
- 15. Contribute Content Values/Culture Experiences Resources
- 20. Evaluate Interest Attitude Action
- 22. Kami Watson Huyse, APR Phone: (713) 568-5750 E-mail: [email_address] Blog: Communication Overtones Web site: www.myprpro.com