Building Successful Communities
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The document discusses the definition and importance of community, emphasizing its role in enhancing communication, productivity, and business performance. It outlines the essential ingredients for successful community engagement, including understanding member values and goals, and it highlights the cost reductions and business value that effective communities can bring. Additionally, it addresses challenges to community success and the critical investment needed to realize the potential of communities.
Building Successful Communities
- 2. DEFINING COMMUNITY A group of people living in the same place or having a particular characteristic in common. A group of interdependent plants or animals growing or living together in natural conditions or occupying a specified habitat. The condition of sharing or having certain attitudes and interests in common. A body of nations or states unified by common interests. The people of a district or country considered collectively, especially in the context of social values and responsibilities. All Rights Reserved. 2018.
- 4. “Community cannot for long feed on itself; it can only flourish with the coming of others from beyond, their unknown and undiscovered brothers.” — Howard Thurman
- 5. Cost Reductions Increasing requests from organizational departments Creating multifaceted value Help increase communication, productivity, retention Community Impact All Rights Reserved. 2018.
- 6. ESSENTIAL INGREDIENTS People Objective Participation Who is your audience? What are their values? What are their goals and motivations? Does your mission align with community objectives? What problems does your community solve for members? What opportunities does the community create? What kind of participation is most meaningful for your members? How should your member’s first experience with community be? What habit making experiences will lead to recurring participation? What barriers are preventing member participation? How will your members be rewarded? Performance What are the success metrics for member experience? Where does the data your need live and is it accessible ? What are their goals and motivations? How often do you take feedback? All Rights Reserved. 2018.
- 7. Community Engagement Cycle Identity Trust Participation Reward Social Categorization » Social Identity » Social Comparison Community & Specific Members Trigger » Action » Experience Market Norms & Social Norms All Rights Reserved. 2018.
- 8. Passive Active PowerInitiation Commitment Level Identity Trust Participation Reward Engagement Level Member identifies as someone interested in CLOwork Member starts consuming content of CLOwork community Member knows someone who refers CLOwork community Member starts following content and trusting CLOwork Member joins community Member actively views content and likes it Member gets an invite to CLOwork community Member enjoys being part and learning from community Member starts to identify as CLO’er Member becomes an active organizer Member gains reputation and develops trust in value Member works to improve community reputation Member starts attending events and workshops Member hosts events and creates new experiences Members feels a strong sense of belonging to CLOwork Member becomes a leader in CLOwork community All Rights Reserved. 2018.
- 9. Support Product Ideation/Validation Acquisition and Advocacy Content and Programming External Engagement Internal Engagement COMMUNITY’S BUSINESS VALUE Community is becoming an increasing driver of business value and revenue, especially for startups All Rights Reserved. 2018.
- 10. Operational Efficiency Cost Reductions Time & Efficiency Performance Document management Locating experts Reduced duplication of effort Reduced time spent communicating internally Reduced staff training costs Reduced staff turnover Shared best practices Coordination Specialization COMMUNITY IMPROVES BUSINESS PERFORMANCE Increasing top line revenues through non-conventional methods and collaborations All Rights Reserved. 2018.
- 11. When an organization can perform an activity cheaper through the community than existing methods, its bottom-line costs reduce Reduced Marketing Costs Customer Service Costs Reduced cost in customer service attributable to the community First contact resolution Average handling time Customer Acquisition Costs (CAC) Reduced costs of acquiring a customer Web traffic Lead generation Research Costs The equivalent cost of gaining similar insights from elsewhere Focus groups & Surveys Idea generation & Validation Alerts of potential problems, updates Bug identification Reduced Recruitment Costs Recruitment Costs Reduced cost in hiring and training a new staff member Cost per applicant (CPA) Cost per qualified applicant (CPQA) Time-to-full productivity COMMUNITY REDUCES COSTS Reducing bottom line costs using cheaper, community based methods All Rights Reserved. 2018.
- 12. Return on Investment (ROI) is a performance measure used to evaluate efficiency of an investment. COMMMUNITY ROI Assign KPIs in the beginning itself Measure how much your community is costing and saving Align Member and Customer Data Record Revenue Generation All Rights Reserved. 2018.
- 13. Technology Costs Talent Acquisition Process Costs Overheads COMMUNITY DEMANDS Licensing Design Hosting Maintenance Community Hires IT, Legal & Content 3rd Party Consultants Training Events Member Acquisition Outreach Incentives Resources Maintenance Insurance Logistics All Rights Reserved. 2018. To get the most out of your community, it needs investment
- 14. www.clowork.in All Rights Reserved. 2018. Rated one of India’s best coworking spaces by Entrepreneur Magazine
- 15. “We wanted to validate the products with consumers without any push. I believe we are still in the process of discovery. Now, that we are scaling up quickly, we will need a different level of outreach” - Ankur Jain, Founder
- 17. Merchandizing
- 20. Dashboards & Discussion Forums
- 21. BARRIERS TO COMMUNITY SUCCESS Too many competing priorities Lack of Resources/ Capacity Lack of understanding of value Community is non-traditional Unclear purpose of community Budget Constraints Lack of Awareness Lack of Buy-In Other Factors All Rights Reserved. 2018.
- 22. ROI Projections Budget Constraints Key Performance Indicators Community Roadmap Shared Purpose Strategic Organizational Objective Business Problem Statement THE MISSING ELEMENTS All Rights Reserved. 2018. The right community always reaps deferred and long lasting benefits
- 23. All Rights Reserved. 2018. People. Vibe. Community. That’s the kind of culture we are talking about here. Work hard. Play harder.
- 24. All Rights Reserved. 2018. Provide uber cool infrastructure for the progressive workforce Access to cutting edge platforms and business services Build a vibrant & thriving community for networking & collaboration Connect growing companies to investors Enable knowledge sharing and establish intra-business Foster the spirit of individuality and entrepreneurship Create an inspiring atmosphere for people to excel Leverage skill sets and partnerships
- 25. WHAT’S NEXT FOR COMMUNITIES? The investment required to realize community potential The courage to adopt collaborative mindsets A dramatic shift in understanding communities and their ROI for business is essential All Rights Reserved. 2018.
- 26. Union of People + Ideas hello@clowork.in