Building Targeted Professional Communities - Andy Weissberg
Download as PPTX, PDF2 likes520 views
This document discusses targeted professional communities and successful strategies for building them. It provides examples of community archetypes and barriers to participation according to faculty surveys. It also discusses important aspects of professional communities like why people participate, roles of different member types, the importance of leadership, and factors to consider when choosing a community platform.
Building Targeted Professional Communities - Andy Weissberg
- 1. Building targeted professional communitiesBest practices and case examples#SLA2011#ProQuestJoin the dialogue!
- 2. About our panelMODERATOR:Andy WeissbergManaging Partner, Digital Publishing Partners, LLC.http://twitter.com/andyweissberg201.906.2967 / andy.weissberg@digitalpublishingpartners.comPANELISTS:Jeff LangCommunity Manager, GradShareN. A. Operations Manager, RefWorks (ProQuest)
- 3. Darrell GunterChief Commercial Officer, American Institute of PhysicsImagine if these guys had hashtags, BLOGS & WALLS…TOGA! TOGA! TOGA! http://animalhouse.com/eventsJohn “Bluto” Blutarsky376,213 Followers2,736 Friends
- 4. The ways we find, consume and use information keeps changing…
- 7. Social media use by facultySource: Pearson Social Media Survey 2011
- 8. Barriers of social media according to facultySource: Pearson Social Media Survey 2011
- 9. Communities of practice help individuals bridge the gap between knowing what and knowing how. -(Duguid 2005)
- 10. TARGETED PROFESSONAL CommunitiesWhy we participateFormed by people who engage in a process of collective learning in a shared domain of human endeavor
- 12. Problem-solve
- 13. Harmonize mindshare and build consensus
- 14. Members deepen their knowledge or expertise through interaction (“Social Capital”)
- 16. Insights, opinions and advice
- 20. Successful PROFESSIONAL Communitiesmore about the people vs. the technology…How They Behave…And Who They Trust
- 21. transactionallurkersperipheraloccasionalexpertsactivebeginnerscore groupleadersfacilitatoroutsidersCop ecosystem behavior
- 22. COMMUNITIES require leadershipEstablishes mission/vision
- 23. Responsible for governance & enforcement
- 24. Fosters dialogue
- 25. Manages and resolves conflicts
- 26. Moderates
- 27. Keeps up-to-dateCommunity ArchetypesDuelsistsIn a perpetual personal duel. Generally don’t menace anyone except each other.http://redwing.hutman.net/~mreed/warriorshtm/duelists.htm
- 28. Community ArchetypesEgoFor Ego, the discussion forum is all about him, and he regards discussions that stray from that topic as trivial dalliances.Ego is one the fiercest of all the Warriors and will fight to the death when attackedhttp://redwing.hutman.net/~mreed/warriorshtm/ego.htm
- 29. Community ArchetypesFilibusterAttempts to influence the forum simply by holding the floor. His monotonous hectoring and prodigious output of verbiage rapidly clears the field of other usershttp://redwing.hutman.net/~mreed/warriorshtm/filibuster.htm
- 30. Community ArchetypesBig Dog and Me TooBig Dog is a bully who doesn't hesitate to use his superior strength to intimidate other combatants.Me-Too will join the attack. Me-Too is far too weak and insecure to engage in single combat.http://redwing.hutman.net/~mreed/warriorshtm/bigdogmetoo.htm
- 31. CHOOSING A COMMUNITY PLATFORMNumerous types of platforms available
- 32. Define (and document) your requirements
- 33. Key functions
- 35. Moderator / administrator controls
- 36. Workgroups, SIGs
- 37. Enforce policy and governance
- 38. Integrate social toolsets to achieve continuous virality
- 39. Sharing APIs
- 40. E-mail alerts
- 41. Deploy, manage and moderate content
- 43. Third-party sources (RSS Feeds)
- 44. Foster participation and interaction
- 45. By and between members
- 46. Blogs, links, discussion forums
- 47. Metrics & MeasurementSo Let’s hear from our panelists!Best practices and case examples
Editor's Notes
- #2: Emphasize tweeting and participation – want this to be interactive session and will be sure to save time for Q&A with panelists
- #3: Brief intros
- #4: How much influence would Bluto have on his college/fraternity buds; how much would he have shaped opinions, drove people to news, pictures, parties, used tweets to gain support for common fraternity causes, build advocacy against the administration of the school
- #5: We are maturing as part of a curation nation. Whether a “closed circuit environment” or open community model, professionals are still consumers; we curate in context, share, etc.
- #6: The ways we find and access news are changing, and the results we find are socially influenced.
- #7: The ways we find and access news are changing, and the results we find are socially influenced.
- #8: The ways we find and access news are changing, and the results we find are socially influenced.
- #9: The ways we find and access news are changing, and the results we find are socially influenced.
- #16: Member agreement on knowledge needs is key to stimulating participation. The community must have a shared understanding about what knowledge it needs in the community of practice. Although the proceeding analyses identified needed knowledge, skills, and information , it is wise to build consensus around which KSIs are most critical to community members. The community should prioritise its knowledge needs.
- #23: Member agreement on knowledge needs is key to stimulating participation. The community must have a shared understanding about what knowledge it needs in the community of practice. Although the proceeding analyses identified needed knowledge, skills, and information , it is wise to build consensus around which KSIs are most critical to community members. The community should prioritise its knowledge needs.