This document discusses considerations for building an enterprise data lake. It begins by introducing the presenters and stating that the session will not focus on SQL. It then discusses how the traditional "crab" model of data delivery does not scale and how organizations have shifted to industrialized data publishing. The rest of the document discusses important aspects of data lake architecture, including how different types of data like sensor data require new approaches. It emphasizes that the data lake requires a distributed service architecture rather than a monolithic structure. It also stresses that the data lake consists of three core subsystems for acquisition, management, and access, and that these depend on underlying platform services.