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Building Trust with Your Users through Messaging & Copy

U
UIEpreviews

The document discusses the importance of building trust with users. It notes that everything claims to be "the best" but gaining trust takes time. It recommends setting realistic expectations using language people actually use and then meeting those expectations to build trust. Building trust involves speaking to users in a way they understand across all communication channels.

Design
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@steph_hay #uievs Trust me. I’m the best.
@steph_hay #uievs Trust me. I’m the best.
@steph_hay #uievs I’m being dramatic! But just to illustrate a point.
@steph_hay #uievs Gaining trust takes time. This is why it’s so valuable.
@steph_hay #uievs Everything is “the best.” Easy. Innovative. Powerful. Beautiful. Fast. Affordable. Intuitive. Efficient. Effective. Secure. Award-winning. Cross-platform. Mobile-compatible. Simple.
@steph_hay #uievs
@steph_hay #uievs Everything is not “the best.” Disappointing. Buggy. Cancel. Refund. Cluttered. Overwhelming. Crap. Incompatible. Doesn’t work. Unusable. Impossible. Frustrating. Difficult. Spammy. Unsubscribe.
@steph_hay #uievs BUILD TRUST FIRST. Trust makes users happy.
@steph_hay #uievs STEP 1 Set realistic expectations. Using words people actually say.
@steph_hay #uievs STEP 2 Meet those expectations. That is all.
@steph_hay #uievs Building trust by speaking your users’ language from the search engine to marketing copy, forms, email & social media
@steph_hay #uievs Increase engagement Early adopters Conversion-oriented DRIP campaigns Connect with our users Optimize Qualified leads Segmentation http://www.siteposition.ca/conversion-rate-optimization
http://bukk.it/winnar.gif
@steph_hay #uievs You’re awesome. Trust in that.

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Building Trust with Your Users through Messaging & Copy