SlideShare a Scribd company logo
BuiltontalentIreland’s International Financial Services Industry
in association with
Built on talent published version
Contents
PatrickManley
The IFSC started out in the Dublin Docklands,
but has long since outgrown it. Now, the
international financial services industry
spans 20 counties across Ireland and a range
of diverse activities.
Firms in Ireland provide financial services to
every major economy in the world. We are
a world-leading centre for activities from
administering funds to leasing aircraft.
The industry in Ireland has shown
extraordinary resilience throughout the
global crisis. Local management have been
able to point to the outstanding performance
of staff as compelling evidence of Ireland’s
ability to excel as a financial centre.
Today, the industry employs over 35,000
people and contributes over €2bn a year in
tax. It also plays a key role in supporting local
communities and contributing to education,
the arts and cultural life.
The pages that follow are a snapshot of the
talent and innovation that that success has
been built on, and of the opportunities to
grow an industry of which Ireland should be
justifiably proud.
Patrick Manley is the CEO General Insurance
of Zurich in Europe, the Middle East and
Africa and is the Chairman of Financial
Services Ireland.
Foreword
04 Beneaththesurface
BrendanBruenoninternationalfinancial
servicesinIreland
05 Asocialrole
JohnBrutononwhytheinternational
financialservicesindustryexists
06 Stateofplay
SusanDarganofStateStreetonrunning
oneofIreland’sbiggestIFSemployers
08 Theprofessionals
ProfilesoffivepeopleworkinginIFS
09 Designingthefuture
HowaDublinRD&Icentreisaddressing
globalneeds
& LandinginDublin
ThegrowingWesternEuropeanhubofa
topUSinsurer
10 Everydayisdifferent
LouiseCasserly:fromtheCitiWomen’s
NetworktocreditintheUkraine
& Bankingoninnovation
TheheadofCiti’sInnovationLabexplains
theirinvestment
12 Growwest
CliveBellowsofNorthernTrustonjob
growthandthelureofLimerick
14 Businesscycles
SilviaDiazofMediolanumonthe
GiroinIreland
16 Thebigpicture
Demystifyinginternational
financialservices
18 TheGreenCapital
Environmentalissuesaremovingupthe
financeagenda
19 Flightoffinance
TomWoodsonIreland’saviation
financesector
Focusonskills
26 Breakingin CareerStartprovides
afootinthedoortotheindustry
28 Investinginyourtalent
TheInstituteofBankingtrainsthenext
generation
30 Keepthepace On-the-jobtrain-
ingwiththeSummitFinuasNetwork
Credits
Editor: MarkCorcoran
mark@becreative.ie
Contributors:
TaraLeigh, EricDavidson,MeghanO’Dowd
Advertising: ClionaCarroll
ccarroll@independent.ie(01)7055419
Design: INMDesignStudio
studio@production.ie
Repro: IndependentNewspapers(Ireland)Ltd
27–32TalbotSt,Dublin1
06
29
11
14
20 Notfarfromhere
PatLardnertalkscareersinthe
fundsindustry
22 NorthandSouth
Profilesoftwogrowing
regionalemployers
24 Worldview
Theinternationalinsuranceindustryin
Irelandtoday
3Built on talent - Ireland’s international financial services industryWednesday June 4 2014
Beneath
thesurfaceIreland has built an industry
that is vital to our economy
- and it has the foundations
for sustainable long-term
growth. T
hroughout the pages that follow,
you’ll see examples of great work
done by dedicated and talented
people within the international
financial services industry. You’ll see
a vibrant sector, doing interesting work and
providing great careers for people across
the country.
And you’ll see an industry that is hugely
important to Ireland. Together, the inter-
national banks, insurers, fund administra-
tors, investment managers, aircraft lessors
and so on employ over 35,000 people and
contribute €2bn each year in taxes.
But all of this is only part of the story.
You’ll also see a deep-rooted sense of
responsibility, community and customer
service.
A lot of effort has been invested into
ensuring that Ireland has the kind of robust
regulatory framework that it needs. But
any framework can only be effective when
it is underpinned by a sense of values and
good conduct, and these have been brought
sharply into focus by Ireland’s own experi-
ence.
It’s fair to say that the business tradition-
ally associated with the IFSC often isn’t well
understood. Some of the confusion stems
from the difference between the geographi-
cal IFSC and the industry that started out
there. For the last 15 years, firms haven’t
needed to be based in the Docklands and
are spread across 20 counties – around
10,000 jobs are outside Dublin.
What defines ‘the IFSC’ today is export-
ing. The clients of international financial
services firms in Ireland are spread across
the world, and use Ireland for everything
from managing their pension funds, to
financing and leasing aircraft.
In recent years, traditional finance activi-
ties have been complemented by new busi-
nesses – an expanding payments industry,
increasing levels of non-bank financing,
environmental finance and a greater focus
on technology and R&D.
And, while the major global names are
still the backbone of the industry, Enter-
prise Ireland works with over 150 indig-
enous firms in the sector, employing over
6,000 people.
Like any complex economy, not all the
services are obvious. With close to a quarter
of the world’s passenger aircraft being
leased from companies based in Ireland, the
next time you step on a plane anywhere in
the world, there’s a good chance it’s being
leased from a company based in Ireland.
As an industry, we want to find opportu-
nities to expand current businesses and find
ways to attract more new financial services
companies into Ireland. Ambitious job crea-
tion targets are in place and the industry
will play its part in meeting them.
Ireland has extraordinary natural
strengths: in ICT, as finance increasingly be-
comes a technology business; in insurance,
as restructuring presents opportunities
to centralise in Ireland, and in funds and
aviation, where markets in which we excel
are growing. Even in international banking,
hardest hit by the crisis, signs of growth are
re-emerging.
International competition is fierce, and
there are plenty of countries in Europe
and across the world who look enviously at
the business done in Ireland. But we have
35,000 good reasons to be confident.
The talent and innovation that shines
through in the pages that follow, from the
diverse backgrounds of the industry’s key
players, to the careers available and the
enormous volunteerism and community
spirit shown by firms, promise that the
people working in the financial services
industry will continue to play a rich part in
Irish life.
Brendan Bruen is Director of Financial
Services Ireland
The industry
employs over 35,000
and contributes
€2bn in taxes
Firms are spread
across 20 counties
4 Built on talent - Ireland’s international financial services industry Wednesday June 4 2014
Thesocialroleofthe
internationalfinancial
servicesindustrybyJohnBruton
T
he financial services industry would
not exist if its sole purpose was to pro-
vide jobs for those employed in it, and
consequential revenue to the state.
Like any other institution, like even
money itself, the financial services industry
exists because it is socially useful. Before jobs
or taxes, the industry exists to serve society,
and to meet real needs of real people.
Of course, some participants in the indus-
try across the world have done things that
were not consistent with social benefit. Even
more often, the social goals and benefits of
financial services have been obscured from
public view by the jargon that surrounds the
industry.
As President of IFSC Ireland, my job is to
promote Ireland as a location for new finan-
cial services activities. I put the emphasis on
the word “services”. The industry exists here
to provide services to the rest of the world. If
it fails to provide good service, the business
will go elsewhere.
Ireland can and does provide these services
to global customers better than is done any-
where else in the world. We have had some
success in this. In 2009, 29,704 people were
employed in the Irish international financial
services. By 2012 this had risen to 35,698.
That has only happened because we provide a
good service.
The basic social goal of the industry is
to help people all over the world to make
financial provision, in the most efficient way,
to deal with the risks of life.
Risks are always there. Mitigating risks,
managing risks, and choosing between risks:
these are the skills deployed by the profes-
sionals in the Irish international financial
services industry.
The funds industry, for example, invests
savings generated by pension contributions,
and does so to ensure that when people are
no longer working, they will have a pension.
That requires spreading money around
different types of investment, so that risks of
one type of investment are hedged by other
investments. Unlike what happens when
people put money into a share in a particular
company, putting money into a fund, which
invests in different activities, avoids putting
all the eggs in one basket.
Different funds, and different investment
strategies, will be tailored to different purpos-
es. The skill of the financial services profes-
sional lies in understanding the needs of the
client, and tailoring the mix of investments to
get the right return, over the right time frame
and with the right mix of risk and reward.
Another social need met by the financial
services industry is building and renewing the
world’s infrastructure of roads, airports, rail
links, electricity generation capacity and dis-
tribution systems. Here, the investor expects
no return in the short run, but big ones in the
long run.
The contraction of the European banking
system has created the need for other types of
finance to enter the market and fill the gap in
the provision of credit for business and house
purchase.
Some of the capital of pension funds and
insurance companies can, if supported by
innovative intermediaries, be used to meet
the social need for finance for family
home and business working capital. Irish
innovation can play a role here in meeting
both local and global needs.
Another social goal the Irish financial
services industry should aim to fulfil is
that of extending the convenience of a
banking service to people who still have to
rely disproportionately on cash.
A project has been established in Dub-
lin’s Digital Hub to link innovators in the
Irish software industry, where we are world
leader, with the international financial sector,
where we are also a world leader. One aim
is to use the most sophisticated information
technology to extend banking services to a
wider public.
We must also apply our talents to help
ensure that mistakes made across the world
during the financial and banking crisis never
happen again.
Asset bubbles and financial crashes have
been part of human history since the inven-
tion of money. To mitigate bubbles and
crashes, we must truly understand why and
how they happen.
Nobel Prize winning economist Robert
Shiller argued recently that the crisis “began
as a broadly held belief that housing prices
could not fall” – he was speaking of the US,
but he could have been talking about Ireland.
How did we come to believe something that
was inherently unbelievable?
Shiller went on: “Learning how to spot
bubbles and deal with them before they infect
entire economies will be a major challenge for
the next generation.”
Ireland now needs to apply its best brains
to understanding the popular and profession-
al psychology of recent bubbles. Only thus can
we prevent a future one.
The task is not so much about apportioning
blame. That’s too easy. The task is under-
standing why so many intelligent people
came to believe what they believed during the
bubble. Sadly, no country is better positioned
to do that than Ireland. Doing so would be
conferring a real social benefit on the world.
John Bruton is a former Taoiseach. He
is currently President of IFSC Ireland, an
initiative to promote Ireland’s international
financial services industry overseas.
As President of IFSC
Ireland, my job is to
promote Ireland as
a location for new
financial services
activities.
Ireland can and does
provide these services
to global customers
better than anywhere
else in the world
5Built on talent - Ireland’s international financial services industryWednesday June 4 2014
Susan Dargan on running State Street,
one of Ireland’s biggest IFS employers
by Michael Colfer
Ourgreatest
assets
N
o body’s perfect,” says Susan Dar-
gan, Executive Vice President and
head of State Street’s operations in
Ireland. This is in response to a raised
eyebrow at the news that she is going
through a 360 degree appraisal, something
she does about every two years.
The thing about 360 appraisals is that eve-
ryone around you is required to assess your
performance – those you report to and those
who report to you. Many senior managers
find them both terrifying and disheartening.
“The first time was scary,” she allows. “But
after that you realise they are just a way of
finding out what you are good at, so you keep
doing that and try to work on the areas that
need to be improved.”
This exchange demonstrates two aspects of
Susan Dargan’s character – that she is practi-
cal: she will find the best use of the circum-
stances she finds herself in; and that she takes
seriously what those reporting to her think.
Her career is an object lesson in practicali-
ty. Finding herself in college studying a course
that “just didn’t suit me” she left and joined
AIB. While there she spent time working in
their treasury department and got a flavour of
how markets worked. As it was the late 1980’s
she realised that the only sensible next step
was some time in London. While there she
always kept an eye on the newly-created IFSC
as she believed there might be some opportu-
nities there. That’s exactly how it worked out
and she returned to work for Bank of Ireland.
Again that practicality came to the fore,
pointing out to her colleagues that there was
a need for a sort of induction system for new
clients, and then creating it. A confluence of
events saw Bank of Ireland and State Street
begin working together and Susan took the
opportunity to run the alliance between the
two organisations.
When the partnership ended in 2003 she
became the COO for what was the nucleus of
State Street today. Since then it’s grown from
500 staff to over 2,000 and she became the
overall head of the business in 2013.
Today, State Street has operations at three
locations in Dublin and another 1,000 people
between Drogheda, Naas and Kilkenny. The
Irish business provides international clients,
such as investment managers, with a wide
range of support services. These include
providing valuations for their funds, ensuring
that their assets are held safely, and all sorts
of additional services, including analysing risk
so that clients have the information they need
to make well-informed decisions. State Street
also has an investment arm in Dublin.
Susan freely admits that there was no
grand plan that has taken her from the family
home in Rathgar to being head of State Street
in Ireland. This is the sort of insight she is
happy to pass on to newer colleagues through
State Street’s mentoring programme, one of
a number of initiatives at State Street that is
designed to help employees make the most of
the career opportunities available within the
organisation.
Susan is also passionate about getting more
innovation in financial services. State Street is
one of the major supporters of a incubator for
people with ideas, solutions and products for
financial services run in conjunction with the
National Digital Research Centre.
Interacting with the people who work with
her is important enough to Susan that she
has a formal get-together with a group of
them every two weeks – and not a group from
one level or one team. She lets them know
what’s going on in the business and what
opportunities there might be for them and
collects feedback on how the business might
be improved.
“An intern emailed me with an idea last
year,” she says, to emphasise the ease of access
to her. “While the idea did not make it, I liked
the thinking behind it and we’ll be starting a
project together shortly.”
Most CEO’s say their people are their great-
est asset, Susan Dargan proves she means it.
Most CEO’s say their
people are their
greatest asset, Susan
Dargan proves she
means it.
6 Built on talent - Ireland’s international financial services industry Wednesday June 4 2014
Makinglifebetter
“I
t’s not actually that hard; I didn’t
grind my own mirrors or anything
like that,” he says by way of clarifica-
tion. “But I did put it together; it was
part of my Physics GCSE.”
Originally from County Tyrone, Karl
carried on his interest to college study-
ing Physics with Astrophysics at Queen’s
University in Belfast. When he graduated
he found himself facing a dilemma.
“To continue in physics or astrophysics
basically meant continuing in academia,”
says O’Farrell. “Then, in around 2005, I
started reading about physicists working in
finance and headed down to Dublin.”
He started working in futures trading, a
job he describes as fast paced and analyti-
cal, an element of the job he really liked.
But he soon realised that for him, there
wasn’t a career path he wanted – he would
simply become a trader with more experi-
ence.
“I wanted three things,” he says. “Some-
where I could continue doing analysis of
risk, somewhere with a career structure
and, of course, somewhere that was hiring.”
In 2008, he found State Street and all
three of his goals. And a bit more.
“I started working as part of a team
providing clients with analysis of the risks
they’re exposed to,” he explains. “At the time
it was a new and up-and-coming area.”
Since then the team, and Karl’s respon-
sibilities, have grown. A risk team that used
to fit around one table now numbers 150
globally and is part of a much bigger busi-
ness known as State Street Global Exchange.
The team creates financial models so that
the impact of world events on clients’ funds
can be examined. That could be anything
from a change in interest rates to the
recent “fiscal cliff” in the US or a Chinese
slowdown.
But when asked what he liked about
working for State Street it turns out it is the
support he gets from the team around him.
“The fact that I work with a great bunch
of people in a flat structure: my manager
sits at the desk next to me; the director is in
an office 10 feet away and the door is always
open,” says O’Farrell. “You can always ask
for help and guidance.”
Thephysicist
Attheageof16KarlO’Farrellbuilt
himselfatelescopeByMichaelColfer
“Ijustkindofgrewupwithit,”saysShaneDoyle.“Therewasalways
asenseofvolunteeringathomethroughScouting,NoNameClub
orHurling” ByMichaelColfer
T
hat’s how State Street’s Assistant Vice
President for Corporate Citizenship
explains why he moved from Fund
Accounting in 2008.
“We support a job placement
programme, Kickstart, run in Kilkenny and
Naas. Designed for long-term unemployed
adults the programme pro-
vides short-term job
placements in local
businesses, helps them find new skills and
use them when they are looking for full-time
work. This programme is at the early stages of
rolling out in Dublin inner-city. In Drogheda
we support the work of the local Enterprise
Centre, and a programme where they develop
enterprise skills for long-term unemployed.
In all, State Street invested around
€500,000 in 2013 into 32 different pro-
grammes supporting getting disadvantaged
people back into work.
The company also supports staff’s personal
charities of choice.
“Anyone donating their own money, or
raising sponsorship for charity campaign
events – walks, runs, Movember and so on –
we’ll match that money,” he states. “And every
employee is entitled to two days’ volunteer
leave.”
Alongside all of this he coordinates vol-
unteering events like painting premises or
gardening in charities such as Foróige, Laura
Lynn, Barretstown, or giving CV preparation
and mock interviews to local schools and jobs
clubs. “Over 5,400 hours were volunteered by
staff in Ireland in 2013”, he said.
What moves him most? “Being able to posi-
tively change an individual’s circumstances;
then you change everyone who touches that
person. Getting people back to work, and the
impact of that on their whole family, that’s
what making life better really means to me.”
7Built on talent - Ireland’s international financial services industryWednesday June 4 2014
“You’reverywelllookedafterandgivenevery
opportunitytoestablishachallengingand
rewardingcareer”
Irelandhasahugepotentialtoreplicateitssuccessin
aircraftleasing,nowaworld-classleader,totheshipping
industry. Overthelast35years,Irelandhassucceeded
innurturingaboomingaircraftleasingindustry. With
anattractiveandsupportivetaxregime,abroadeningof
itsdoubletaxtreatynetworkandapoolofhighlyskilled
industryandprofessionalservicesspecialists,Ireland
isnowrecognisedgloballyastheleadinglocationfor
aircraftleasing.
Thesesameattractivefeaturesmaywellberelevantto
otherbigticketactivitiessuchasshipping. Astheglobal
taxenvironmentevolves,shippingmaycomeunderpres-
suretomoveonshorefromtraditionaloffshorelocations,
andIrelandcanofferagenuine,experiencedsolution.
ThroughacombinationofIreland’sexisting“tonnagetax”
regimeanditsfundsandleasingofferings,Irishshipping
platformscouldachievecompetitivetaxresults,withthe
potentialtodeliveradditionaljobsandeconomicgrowth
toIreland.
Inanticipationofthisupcomingchangefortheshipping
industryglobally,PwChascollaboratedwithgovernment
andotherprovidersinrecentyearstogrowIreland’s
shippingfootprint. Weareworkingwithinvestorsalready
familiarwithIrelandandalsomarketingtheoffering
overseastothoseinvestedintransportationassets.
ReplicatingIreland’scommitmenttotheaircraftleasing
industryshouldhelpreinforceourmessagethatIrelandis
theobviousalternativelocationforshippingactivity.
“PartofwhatPwCoffersyouistheoptiontogo‘ontour’.
Tovisitandworkinoneofouroverseasofficesfrom
anywherebetweentwomonthstoafewyears.Coming
fromBoston,andDublinbeingoneofthelargestfinan-
cialservicescentresinEuropewithmanyofmyclients
here,naturallythiswasmyfirstchoice.
“What I’ve found is that Ireland really is a great
place to do business. Being here is a win-win for
me and my clients. Ireland really is a ‘gateway to
Europe’. It is competitive and I will be able to bring a
global perspective to my clients once I return from
my tour.”
“As a firm and as an industry we give top-class training
and produce top-class professionals. Most of what we
do is export-led.
“I like to compare what we do, our part in the way
decisions are made, to the plumbing. When it’s work-
ing right, it is quietly parked behind the walls doing
what is essential. When a company is considering
expanding, the first thing they will do is talk to their
advisors – way before talking to any support agencies.
Our profession is the important interface for Ireland,
consistently answering our clients’ questions, telling
them what they need to know and why they need to
come to Ireland. Our sector plays a really important
role in that first encounter and in attracting FDI here.
That’s what I mean by quietly working away in the
background doing what is essential.”
The networker
Ilona McIlroy, real estate tax advisor
“With184,000peoplein157officesaroundtheworld,
PwChasareallystrongnetwork. Iexperiencedthatfirst
handwhenIgotpostedtoPwC,MadisonAvenue,New
York. ImanagedtheIrishtaxdeskworkingalongside
colleaguesfromover50countriesaspartofPwC’s
internationaltaxdeskprogramme. Whilehelpingsolve
clients’internationaltaxproblems,Ialsogotagreat
opportunitytopromoteIreland.
“ThevarietyofworkatPwCisgreat. Recently,Iworked
onthelaunchofIreland’sfirstresidentialpropertyReal
EstateInvestmentTrust(REIT).It’sexcitingtohavethe
opportunitytoworkonprojectsofthisscaleandtofeel
involvedintherecoveryofanimportantsectorintheIrish
economy. I’vealsobeensecondedtothepublicsector
whereIhadtheopportunitytoassistwithpolicymatters
involvingquiteabitoftraveltoBrussels. AtPwC,you
areverywelllookedafterandgiveneveryopportunityto
establishachallengingandrewardingcareer.”
“PwC has dedicated financial services practices in
Cork and Kilkenny servicing the many companies
who have operations outside of Dublin. I’m a country
girl at heart, and love the style of living in Kilkenny,
so I’m delighted to be based here and able to help
clients expand their businesses in the regions. PwC
has a fabulous support network at all levels and you
are always in touch. This is really important when it
comes to assisting international clients based here.
You are their advisor 24/7.
“And with some 2,000 people employed by funds
administrators outside of Dublin and growing, the
industry is of huge significance economically to the
regions. With highly skilled professionals, superb
infrastructure and a lower cost structure, locating
outside of Dublin is a no-brainer for these companies.
It’s also great for the local people, as these organisa-
tions provide great jobs and great training.”
The Kilkenny Cat
Olivia Hayden, funds industry advisor
The plumber
Pat Wall, international financial services tax partner
Pauline Kenny profiles staff in PwC, Ireland’s
largest professional services firm
The tourist
Anthony Marini, international financial services auditor
Shipping, coming to dock in Ireland
Yvonne Thompson, financial services tax partner, PwC
8 Built on talent - Ireland’s international financial services industry Wednesday June 4 2014
In 2012, MetLife established Dublin as the centre
of its Western European operations. From here,
Belgian-native Dirk Ostijn leads an executive team
offering both life (e.g. life, health, pensions) and
non-life (e.g. mobile phone, involuntary loss of
employment) insurance products in some of the
largest markets in Europe - France, Italy, Spain,
Portugal and the United Kingdom.
Dublin is truly the beating heart of the operation
and the quality of the workforce was a key compo-
nent of MetLife’s decision to locate here.
“All vital decisions about our Western European
business are made here,” says Ostijn, “and they are
backed by the knowledge and experience of our
230 Dublin employees. Considering that we opened
the office in 2006 with just a handful of employees,
our human capital growth has been impressive.”
The highly skilled, well-educated, workforce has
been a crucial factor in MetLife’s choice of Dublin
for its Western European hub. “The accounting and
actuarial talent is the lifeblood of the insurance
business, and we get access here to top-calibre
graduates as well as experienced workers,” he
adds.
BankofAmericaMerrillLynchisoneoftheworld’s
largestfinancialinstitutions.PeterBrennan
interviewsRobertCahill,headofitsResearch,
Development&InnovationCentreinDublin
MetLiferunsitsWesternEuropeanoperationsfromitshubinDublin
LandinginDublin
WhydidBAMLcreateanR&Dfunctionhere
inIreland?
The technology group has had a presence
in Ireland since 1995 and by 2007 it had ac-
cumulated considerable expertise in project
delivery across a number of different tech-
nologies. The quality of both the workforce
and the projects they delivered created the
opportunity to further benefit from the avail-
able technology talent in Ireland by establish-
ing an R&D centre where the bank could also
benefit from the incentives offered to locate
R&D activity here.
Whatsortofpeopleworkinthecentre?
The R&D centre appeals to people working
across the entire technology spectrum from
analysts and project managers to coders and
testers. It attracts a diversity of talent from a
wide range of backgrounds including gradu-
ates and people transitioning from other large
multinationals or smaller start-up technology
companies. Dublin has established itself as a
digital hub over the last few years providing
access to an ever-growing and developing
talent pool.
HowhasthecentrecontributedtoBAML?
The R&D centre has successfully delivered
projects to a wide range of internal bank us-
ers. We are working in a constantly changing
landscape where our R&D capability needs to
be able to address a broad range of challeng-
es. Our R&D centre in Ireland has developed
expertise in the compliance and regulatory
spheres which are areas of significant invest-
ment within the group.
Designing
thefuture
Whatkindofprojectsareunderway?
Current projects include a Currency Position
and Liquidity Risk management system and
a new strategic platform to be used globally
across the bank ensuring that all regulatory
and compliance obligations under relevant
directives are met.
Whatisplannedforthefuture?
Over the past six years the R&D centre has
grown steadily and demonstrated the quality
of the R&D capability within the bank in
Ireland. Now that we have a mature capabil-
ity and expertise in a number of financial/
technology areas we are ideally positioned to
take-on complex development projects from
within the wider group.
Financialservicesandtechnologyactivi-
tieshavegrowncloser–willthiscontinue?
Financial services will continue to grow
closer to technology across all aspects of the
industry. Over the past few years we have
seen more and more of our customers using
mobile payment solutions for their day to-day
banking needs, e-commerce platforms for
capital markets transactions and new and
innovative platforms for accessing research
material. This trend means the industry will
need to continue to harness and develop
new technologies to satisfy customer needs.
Within BAML, the R&D department brings
innovative solutions to our business. It is
only by continuing to bring this partner-
ship between the business and R&D closer
together that we will be able to stay ahead
of the demand for constant innovation and
speed-to-market in our business.
Awelcomecorporatecitizen
MetLife also brings to Ireland a long tradition of con-
tributions and community involvement. Under MetLife
Makes a Difference Ireland, the Dublin team has raised
funds for The Jack and Jill Foundation, and, working
with Business In The Community Ireland, has shared its
time and talent with pupils from St. Joseph’s Second-
ary School on Stanhope Street, Dublin 7.
AboutMetLife
MetLife is a leading global provider of insurance
products and employee benefits. Founded in 1868,
MetLife is one of the largest public companies in the
world. Headquartered in New York, the company
operates in over 45 countries across the globe,
employing 64,000 people worldwide.
MetLife’s Europe, Middle East and Africa (EMEA)
region spans 30 countries, encompassing mature
and high-growth emerging markets. The key
products available in EMEA include life insurance,
accident and health insurance, retirement and sav-
ings products, and credit insurance. StudentsfromSt.Joseph’sSecondarySchool,Dublin7,atMetLife’sofficeson
HatchStreet.
9Built on talent - Ireland’s international financial services industryWednesday June 4 2014
Thebanklaboratory
Everydayisdifferent
“W
e’re a tech company with a
banking licence.” This is how
Citi was recently described
by a senior executive. It is a
description that resonates with
David Fleming, and is part of his answer to
the question “Why does a bank have a labora-
tory?”
In 2008 Citi took a hard look at how it was
doing business and realised that technical
innovations were going to be vital. They could
already see tech companies starting to pro-
vide services to allow people to move money
around and pay for things over the internet
and increasingly with mobile phones, tablets
and other devices. They saw no reason why
they should not be the people doing this.
They chose Ireland for the Citi Innovation
Lab because the country already had a good
pool of qualified scientists, technologists,
R
ight now it’s the Ukraine. In a month
or two it could be a hot-spot in Africa
or the Middle East where tensions
are high and the future is unclear.
But business continues, the shops
still have their goods, the people still need to
buy them and companies still have to func-
tion. In places like these, for many business-
es in international trade, the key question is
designers and engineers to choose from. And
that, roughly, is where David joined the story,
as he was persuaded to head up the technol-
ogy and design innovation team.
Figuring out the products that Citi’s
customers would need involved starting with
those customers. They noticed that many of
their corporate customers had smart phones
and had gotten into the habit of booking trips
and buying goods with them. The next logical
step would be to conduct all of their business
– including their corporate banking – using
them too.
Citi works in countries across the globe
with varying degrees of economic and tech-
nological advancement, and it soon became
clear that a quarter of their customers were
not smartphone users. Further research
showed, though, that they did tend to have
web browsers on their phones, so that dic-
tated how the system would operate.
The next challenge was making the system
secure given that it would, potentially, have to
CitiWomen’sNetworkmembersatDressfor
Successfashionshow.Lefttoright:FinolaFeely,
LouiseCasserly,GillianWhelan,SoniaLennon
(Founder,DressforSuccess),OrlaPalmerand
DonnaEarley
Louise Casserly: from doing business in the
Ukraine to the Citi Women’s Network By Pauline Kenny
DavidFleming,picturedintheCiti
InnovationLab
use public Wi-Fi and phone networks of vary-
ing levels of security. Even corporate networks
might not be as safe as assumed. Security is of
paramount importance to a global bank and
to its regulators. Using bank-grade security
technology and applying it to the mobile
space, David and his team overcame all of
those challenges.
The proof is that the service they de-
signed, “BE Mobile”, is being used and is
growing. In 2013, €113 billion in transac-
tions were conducted using it. In January
2014 alone, the figure was €25 billion. It is
so successful that versions of the software
are being used by other banks. So you could
easily find yourself using it without neces-
sarily having any business with Citi. Citi also
has released a tablet application which is
having great traction globally, and the Lab is
looking at developing further products and
technologies which will help Citi reach its
goal of becoming the world’s “Digital Bank”.
When you move past the mobile service
and look at the rest of the technology
that Citi has developed through its labs
the figures start to get extremely large
indeed. 2013 saw €30 trillion in transac-
tions taking place at Citi using systems
they invented for themselves – known as
CitiDirect BE. That’s why Citi has a labora-
tory and why it will continue to have one
for the foreseeable future.
David Fleming heads up Citi’s Innovation Lab
By Pauline Kenny
10 Built on talent - Ireland’s international financial services industry Wednesday June 4 2014
Supporting
communitiesFutureYou
“Future You” is an outreach and mentor-
ing programme delivered by UCD Access
and Lifelong Learning with the aim of
increasing the numbers of students at-
tending college from schools linked with
the college from four Dublin communities
of West Tallaght, Clondalkin, Ballyfermot
and Crumlin. One of the reasons young
people from these areas attend third level
education at a lower rate than the national
average is that there is sometimes no tradi-
tion in their family of attending third level.
It is often simply not an option that is even
considered.
Right now the programme is working
with students aged between 16 and 18
across these communities. Ultimately, the
programme works to create a peer support
network for any young person who may
be considering college so that they get
the positive messages, information and
guidance they need to pursue a college
education. The Citi Foundation funds this
programme.
GuidingtheWayForward
While attitudes to third level education
are a problem in disadvantaged com-
munities, they are by no means the only
challenge. The DCU Access Service runs a
DenisFarrellandTonyReillytestinganeyetrackingsystem
SheilaNolan,JenniferCryanandLindaFitzellfundraisingatCitifortheIrish
HeartFoundationonValentine’sDay2014
StudentsfromKylemoreCollege,BallyfermotvisitingUCDaspartoftheFuture
YouMentoringProgramme
“How do we know we’ll get paid?”
The answer is Louise Casserly and her col-
leagues in the Europe, Middle East & Africa
Export Letters of Credit team. “Letters of
Credit” are effectively guarantees of payment.
And the range of continents covered means
that, while she is based in Dublin, Louise
could easily find herself structuring a com-
modities export to Ethiopia, or negotiating a
financing deal in Kazakhstan.
“Every day is different,” is Louise’s response
when asked what her favourite aspect of
working for Citi is. Louise is also co-chair of
the Citi Women’s Network in Ireland and was
a mentor on the upStart programme.
The Citi Women’s Network is over ten
years old and provides a forum to promote
teamwork, networking and the sharing of
professional knowledge. It organises a range
of successful events from “Meet the Leader”
forums to panel discussion as well as its
established Mentoring programme. The
Mentoring programme success is underscored
by the number of mentee participants who
return to become mentors.
The upStart programme is a cross-border
partnership between Citi Belfast and the Citi
Innovation Lab Dublin. The programme was
run over two semesters at Queen’s University
Belfast and Trinity College Dublin. The seven
competing teams presented their business
plans to a panel of judges from Microsoft Ven-
tures, Cisco, Red Hat, Reed Elsevier Ventures
and Citi.
Louise’s role was to provide mentorship to
the “Coffee Box” team.
“Coffee Box is a great idea,” she says. “Basi-
cally it is a way to avoid queuing to get your
coffee on a busy morning when you are trying
to get to work. Their system allowed you to
send an order and pay for the drink and then
to collect it from your own box in the shop.
No delay.”
Whether it is working with students on
their brainchild, women on their career or
businesses exporting or importing into some
of the most challenging markets in the world,
Louise’s work day is never the same.
programme funded by the Citi Foundation
which is known as “Guiding the Way For-
ward - Helping to Finance your Future”. It
addresses the challenges of career planning
and cost. DCU works with Senior Cycle
secondary students in the North Dublin
Schools linked directly with the college.
It equips them to plan a career and ex-
plains the available financial assistance for
students, teachers and their parents. The
pilot programme, developed in 2012 was
then adapted for use online and now con-
tains audio and visual content generated
by students for their peers on information
relevant to career choice and third level
progression.
VolunteeringandFundraising
One of the things Citi and its employees
believe in is working to help communi-
ties. Employees have volunteered with
Junior Achievement, Age Action, Vol-
unteering Ireland, and the Irish Cancer
Society and at local schools. Citi has been
working with the Irish Heart Foundation,
its chosen charity partner for 2013/2014,
to raise awareness of heart disease and
stroke and to raise much needed funds for
the services the charity provides. To date
€50,000 has been raised by employees for
this charity.
11Built on talent - Ireland’s international financial services industryWednesday June 4 2014
Northern Trust’s Irish Country Head Clive Bellows talks
growth and the importance of Limerick By Michael Colfer
“Well,we’rehiring…”
“W
ell, we’re hiring,” says Clive
Bellows, Country Head for
Ireland at Northern Trust.
“In fact, we have been hir-
ing pretty consistently since
we first arrived and now we are planning
to create 100 jobs per year for the next
three or four years.”
When asked about whether they are
in Ireland for the long haul, most bosses
will talk about their commitment. Clive
Bellows, in contrast, sets out to prove the
point by showing that they have grown and
grown consistently since they arrived in
Ireland.
“Our presence in Ireland really started
to grow in 2000 when we acquired some
business from Ulster Bank”, he says. “Our
initial headcount was 40 and 14 years later
it stands at 1,000. As it happens, half of
that original group of employees are still
with us and one of them, Catherine Duffy,
is now head of our Limerick office.”
Northern Trust has two offices in Ire-
land, one based in Dublin and the other in
Limerick. Each employs about 500 people
though the growth rate in Limerick has
been higher, driven largely by the focus on
graduate employment in that office.
“In 2008 we employed 200 people in
Limerick and that has grown to 500 this
year,” Bellows states. “But it is not just in
terms of the numbers we employ that we
have grown. Sometimes past performance
is a good indicator of future performance.
So, back in 2008 in Ireland we looked after
$113bn of funds for our clients. Last week
that figure was $400bn. The trend is going
the right way.”
One of the other trends moving in the
right direction is staff turnover, currently
running around a mere 5% per annum.
“Part of this has to be because we work
hard to provide a great working experience
for our employees,” he says. “For example,
in 2011 we bought the security services
business from Bank of Ireland. And, simi-
lar to our initial set deal with Ulster Bank,
we gained some employees in the process.
Many of them are still working for us,
though some are now dotted around the
world, in Australia, Hong Kong, London,
India and Chicago and Luxembourg. And
I’m confident that, once they have gained
the experience that they can in these places
they will return to Ireland to work for us
here. The lure is a powerful one; it’s a nice
place to live.”
Educational Quality
He is full of praise for the quality of our
education system but singles out the Uni-
versity of Limerick and Limerick Institute
of Technology.
“When we first decided to create a
second office in Ireland we reviewed the
possible locations,” says Bellows. “Access to
good quality graduates with the required
skillsets was vital and UL and LIT provided
us with just that. What’s more, they both
engaged in a hugely collaborative way
with us. They explained that their view
was that their job was not just to educate
but to help their students get jobs too.
Now we work very closely with them on
their curriculum development, we take a
number of graduates on placements during
their courses and we sponsor some of their
academic prizes.”
He is also keen to point out that that
does not mean they hold a negative view of
Dublin or its educational institutions.
“We just don’t happen to be hiring
graduates for the Dublin office; the staff
there are a little longer in the industry, so
the need just hasn’t arisen.”
Why Ireland?
Asking why Northern Trust has found Ire-
land to be such a great place to do business
throws up some unexpected answers.
“One of the first things that struck me
when I arrived here three years ago was
how helpful people were,” he points out.
“Not the sort of helpfulness that is driven
by the possibility that it will benefit them
later on. I got called up by a lot of people
to go have a cup of coffee and a chat about
how they might be able to help me. I never
experienced that before anywhere on that
scale.”
Ireland’s corporate tax rate is never
mentioned as one of the key motivators,
but a number of the more familiar reasons
are. Ireland’s education system, as previ-
ously mentioned, is important, as is its
position as a financial gateway into Europe
and the expertise of the tax, audit and legal
CliveBellows,CountryHeadof
NorthernTrustinIreland
12 Built on talent - Ireland’s international financial services industry Wednesday June 4 2014
advisors here. The latter he describes as
“world-class”. The Limerick Chamber of
Commerce, with its mission to promote
and represent business in the region, is an-
other important organisation with which
Bellows and his team work closely. Duffy,
currently Vice-President, will assume
Presidency of the organisation in 2015, its
bicentennial year.
Two other organisations also make a
significant difference. “The Irish Funds
Industry Association is an organisation
most people won’t know much about but it
is very important for our industry,” he says.
“Pat Lardner and his team do a super job
of promoting the industry. But they also
NorthernTrust’sLimerickoperationhasgrownfrom19toover500employees.
CatherineDuffy,headofNorthernTrust’sLimerickoffice
do a remarkable job of representing all of
us in dealings with the Central Bank: they
give us a single voice. And the outcome is
a sensible regulatory regime that supports
and protects the investors.
“As for the IDA, it is not just me that is
impressed by them. If you talk to our head
office in Chicago they would say, quite
publicly that the IDA have been a critical
part of the partnership that has grown
between the company and Ireland. And
it is not about incentives; what they do
is they help us solve problems. When we
were expanding to Limerick, they helped
us find premises that suited our specific
needs. They provide practical support and
they find solutions.”
Along with the University of Limerick,
the work placement scheme also takes
students from Waterford Institute of Tech-
nology. And Northern Trust also sponsors
the Kemmy Business School Outstanding
Scholars Awards, but these initiatives are
the tip of the iceberg when it comes to
dealing with local communities.
“Beyond the larger academic community
relations work we do, we make sure that
everyone in the company knows how much
we value volunteering and supporting
charities,” he points out. “As part of our sig-
nature volunteering programme, Northern
Trust Community Partners, all our em-
ployees are given two days paid leave per
year to spend on any charitable work that
supports the local community. Examples
of projects we support including taking
school kids on adventure days, doing gar-
dening for hospitals. We’re always open to
our people suggesting new initiatives that
are important to them and support our
charitable objectives to support children,
education and the environment.”
With the economy being the way it is the
conversation circles back around to jobs
and whether he is serious about Northern
Trust hiring.
“I am genuinely interested in hearing
from anyone with the right skill set who
would be interested in working with us,”
says Bellows. “Hopefully talented people
reading this may be encouraged to send us
their CVs.”
[The institutions
saw] their job was
not just to educate
but to help their
students get jobs
Back in 2008 in
Ireland we looked
after $113bn of funds
for our clients. Last
week that figure was
$400bn
13Built on talent - Ireland’s international financial services industryWednesday June 4 2014
Thepinkroad
I
t wasn’t quite Silvia Diaz’s first day work-
ing for Mediolanum when they asked her
to coordinate their sponsorship of the
Giro D’Italia’s first three stages in Ireland.
In fact, she’d been with them two weeks
when the opportunity arose.
“What I was being asked to do was to
make sure that the events we organised for
our clients along the route ran smoothly,”
says Diaz. “It involved dealing with our
own senior management team, previous
winners of the Giro and, most important of
all, our VIP guests.”
When she mentions senior management
she is not just talking about those from
the Irish operation but from the company’s
headquarters in Italy too. Luc Simoncini,
Mediolanum’s Senior Marketing Manager
and the man who
asked her to take
on the job was
always confident
she would suc-
ceed.
“Even in the
two weeks Silvia
had been with us,
we had seen that
she was capable,
with the right at-
titude,” explains
Simoncini. “And
because we are
historical spon-
sors of the Giro
back in Italy, we have acquired over the
years a strong know-how in managing such
events – experience making it easier for
her to succeed, which she did. Typically as
a company we aim to empower our staff
to ensure everyone is taking ownership of
tasks effectively, at all levels. We strongly
believe in learning by doing.”
What Silvia was encountering for the first
time is the flat management structure at
Mediolanum where rank is of little impor-
tance and matching the right people with
the right role is pivotal. As Luc pointed out,
mentoring, coaching and personal develop-
ment are vital for a company that believes
in investing in people and this is a core ele-
ment of their talent management approach.
The people who work for Mediolanum may
be asked to take on a challenging project or
a new role, but they will be given the skills,
resources and support to get it right.
Staff in the Irish operations are encour-
aged to share knowledge and experience
through team briefing sessions. Every
Friday for instance, there is a “Med Uncov-
ered” session where one of the staff takes
the opportunity to explain an aspect of
what they do to the rest of the staff.
The marketing team that Luc heads up
features people from across Europe. Silvia,
the newest recruit, is from Spain. The rea-
son for the mix of nationalities is that the
marketing function, based in Ballsbridge,
services the company’s three largest mar-
kets – Italy, Spain and Germany.
Mediolanum is a company that combines
modern business management techniques
and a truly global recruiting outlook that is
entirely focused on producing the best out-
comes for its customers. But the company’s
name – Mediolanum – is the Roman name
for Milan, the company’s HQ, which gives a
clue as to why they are involved in the Giro.
“We have been sponsoring the Giro since
2003,” says Simoncini. “The race was first
run in 1909 and is the second largest event
of its kind in the world.”
So, while the Giro is over 100 years old,
it is still a modern event. It features young
cyclists with the latest equipment. It has
embraced the modern practice of having
stages held outside
of the host country.
Of course, a world-
wide television audi-
ence of 800 million
also helps.
Despite the
enormous logistical
challenges presented
by having hospital-
ity operations at
the start and finish
of each Irish stage
and a last minute
change of plans
which added to the
pressure, the most
difficult challenge was the weather and ad-
justing to it - even the smallest things need
to be looked after.
“Well, I had a call from the MD saying
that he would be there in ten minutes with
BelfastLordMayorMáirtínÓMuilleoirwithSilviaDiazofMediolanumatthe
Girod’Italia
TheGiroD’Italiahasaworldwidetelevisionaudienceof800millionviewers
Despite the enormous
logistical challenges,
the most difficult part
was the weather…
the guests, and could I make sure to have
umbrellas ready for the guests. So, in a town
I did not know, I had to find good quality
umbrellas in no time at all. It was a small
detail, but it mattered to us,” says Diaz.
“The Giro is exemplified by effort, team-
work and individual strength. Mediolanum
in Ireland strives to match those attributes
and now has first-hand experience of what
they mean,” says Simoncini.
Silvia Diaz on bringing the
Giro D’Italia around Ireland
By Pauline Kenny
14 Built on talent - Ireland’s international financial services industry Wednesday June 4 2014
Built on talent published version
The international financial services industry started out as
a small chunk of the Dublin Docklands. For many, what it
does remains something of a mystery.
Demystifying
internationalfinancial
servicesBy Michael Colfer
F
inancial Services Ireland (FSI) Director
Brendan Bruen explains. “Some of the
confusion stems from the difference be-
tween the geographical ‘IFSC’ and the
industry that started out there. For the
last 15 years, firms haven’t needed to be based
in the Docklands and are now spread across
20 counties. Over 10,000 people are employed
outside of Dublin.
“What defines ‘the IFSC’ today is exporting.
The clients of international financial services
firms in Ireland are spread across the world,
and use Ireland for everything from manag-
ing their pension funds, to financing and
leasing aircraft.
“The bulk of the employment is across
three industries: insurance, banking and
funds administration and management.
There’s also a huge services sector, from law-
yers and accountants to IT providers. Increas-
ingly, we’re seeing jobs in areas that wouldn’t
have been traditional financial services activi-
ties, like international payments.”
Bruen explains why so many of the finan-
cial services companies choose to establish
operations here.
“The corporate tax rate is part of it, but it’s
rarely the only factor. In fact, if you ask the
CEO’s why they chose Ireland it is rarely given
as the first reason. They will typically start
with the quality of staff; that we are a gateway
to the EU markets; that we are competitive
when it comes to costs, and that we’re English
speaking.
“The tax environment matters – of course it
does – but that’s about stability and simplicity
as much as the tax rate. For many businesses,
the tax treaty network is absolutely vital. On
the regulatory side, it’s about predictability,
competence and speed. A skilled regulator
who understands business models is crucial.”
With over 35,000 employed across the sec-
tor, International Financial Services is one of
Ireland’s largest business sectors.
“The impact of that on the economy is that
we receive roughly €2 billion in taxes each
year from the sector. That’s clearly good for
the country. And the fact that so many are
now operating from locations spread from
Letterkenny to Cork, Galway to Kilkenny or
Limerick to Waterford is having a positive
impact in the counties too.
The Service Providers
Professional
Around a quarter of the staff of the largest legal,
accounting and advisory firms work with clients
in the international financial services industry.
Activities range from company setup and fund
establishment, to ensuring compliance with Irish
and EU regulatory rules.
Technology&Outsourcing
Technical services and infrastructure are at the
heart of IFS activities and most of the major
international providers are active in Ireland.
Similarly, outsourced service providers are often
essential, especially during the early phase of a
firm’s establishment in Ireland.
Grouptechnologycentres
Ireland’s strength as an ICT centre has led many
IFS firms to centralise their technology facilities
here - providing services to group companies
across the world.
The Facts
€€2bn
Banking
Threebas
icactivities
Funds
Underpinnedby
Professional
&technical
services
Insurance
€
€
€
“Employment levels have stayed stable
given the global turmoil, but the industry has
changed dramatically. When you look at roles
within the sector, today’s IFSC is unrecognis-
able from what it was even five years ago.
Technology skills are becoming absolutely
vital, and Ireland’s in a great place to benefit
from that.”
16 Built on talent - Ireland’s international financial services industry Wednesday June 4 2014
Funds
Investment funds are established to give savers and inves-
tors the ability to pool their resources to achieve better
returns and spread risk.
InvestmentManagers
The decision-makers on what to do with assets in a fund.
Each fund has a declared strategy which the manager is
responsible for executing – for example tracking a stock-
market index, or investing in sovereign bonds.
FundAdministrators
Fund operators handle payments in and out, calculate the
fund’s current value, ensuring that investment rules are
followed and managing transactions by the fund. They
are also heavily involved in putting products together and
setting up new funds.
Bankingand
Finance
CorporateBanking
IFSC banks deliver services to corporate and individual
clients around the world. Services range from foreign ex-
change transactions to interest rate hedging, tailored lending,
financing asset purchases and underwriting bond and equity
issuance and advisory services.
CorporateTreasury
Many large international non-financial companies operate
their global treasury activities from Ireland, from pooling as-
sets and debt, handling day-to-day transactions and managing
large risks, to financing mergers and acquisitions.
Aviation
Ireland is the leading centre for aircraft leasing with over half
of all leased aircraft. Activities range from sales, lease place-
ment, financing, negotiation, deal structuring and technical
services.
Payments
Technology has driven a dramatic rise in online payments and
there are over 4,500 jobs in Ireland providing everything from
technology to customer service.
StructuredFinance
Finance is increasingly being provided by investors other than
traditional financial institutions, and Ireland is a leading loca-
tion from which to set up and administer customised finance
solutions for investors and issuers.
GreenFinance
Dealing with energy security, climate change and other
environmental issues is becoming increasingly important, and
finance plays a key role. Ireland has a leading role in the growth
of renewables, and has been expanding into providing financial
services to the sector.
IslamicFinance
Islamic investments have specific rules against interest, and
investors tend to take a different approach to managing their
portfolios. Ireland has been building capability to create compli-
ant products and allow access to new markets.
Insurance
LifeInsurance
Products range from traditional retail life and critical illness
cover to sophisticated investment products. Ireland is the
largest cross-border provider of life insurance in Europe, with
major markets including Germany, Italy and the UK.
GeneralInsurance
Irish firms insure everything from cars to ships across the
world, and Ireland is becoming a location of choice to central-
ise operations in Europe.
Re-insurance
Insurance companies will often share risks between them-
selves and other investors. Many of the top players in this
‘wholesale’ insurance market are based in Ireland.
17Built on talent - Ireland’s international financial services industryWednesday June 4 2014
TheGreenIFSC:
financingrenewal
O
ne of the great challenges for a small,
open economy such as Ireland is to
find new, innovative and sustainable
ways of maintaining our appeal as a
place to do business. As environmen-
tal issues move up the global political and
business agenda, an opportunity is emerging
to position Ireland as a worldwide hub for
transactions related to the drive for a low-
carbon economy.
The idea behind the Green IFSC initiative
is to build on the proven success of the IFSC
as a global centre of excellence for servicing
the commercial needs of a huge range of
financial services organisations.
This success has been built on the at-
tractiveness of competitive tax rates, a highly
educated and committed workforce and ex-
ceptional collaboration between Government
agencies, industry, academia and regulatory
authorities.
Backed by a highly pragmatic Government
policy, these stakeholders work together as a
national team to win investment and high-
value jobs for Ireland.
The Green IFSC initiative has been
designed to build on these strengths and
promote Ireland as “a centre of excellence
in green finance and carbon management”.
The goal being “the expansion of many of
the existing IFSC sectors and creation of
new areas of opportunity including carbon
management, intellectual property commer-
cialisation, private equity investment and
‘Green Tech’ fund management”.
KPMG is playing its part, having been
heavily involved in developing the Green
IFSC initiative together with the executive
co-ordinator Stephen Nolan. KPMG prepared
a report on the possibilities for Green Asset
Management in the IFSC and one of its part-
ners, Mike Hayes, is Chairman of the Green
Asset Management Forum. This group is
pursuing a global initiative to attract Green
Investment Funds into Ireland to build
on our long and successful track record in
Promoting Ireland as
a centre of excellence
in green finance
MikeHayes,Taxpartner,KPMG
investment funds together with the specialist
knowledge of the Green and Clean-tech sec-
tors which exist in Ireland. This culminated
in the first Sustainability Gathering, which
was held in Dublin Castle in December
2013. In September 2014, further reinforcing
Dublin’s growing status as a centre in this
key sector, the Renewable Energy Finance
Forum will be held in Dublin, the first time it
is being held outside London.
As a result of the Green IFSC initiative,
a number of different investment funds
have established operations in Ireland. The
amount of green assets under management
in this country has grown exponentially
over a short period of time to €30 billion,
with a plan to reach €200 billion by 2020.
The ultimate objective for KPMG is to
help develop Ireland into a global Centre
of Excellence in the area of Sustainability
Financing and Enterprise.
Developing a sustainable economic model
for the longer term requires Ireland to en-
sure the right balance between promoting
domestic enterprise and attracting globally
traded business. It also requires a constant
re-evaluation of where new opportunities
exist. The Green IFSC is one of those oppor-
tunities and a result of vision and hard work
is already on the way to contributing to the
rewriting of Ireland’s economic success story.
MikeHayesofKPMGonhowenvironmentalissuesaremovingupthefinanceagenda
18 Built on talent - Ireland’s international financial services industry Wednesday June 4 2014
T
he growth in international air traffic
provides Ireland with exceptional
opportunities to prove its business
capabilities in servicing a global
industry with market leading talent.
Ireland is already a world leader in aviation
leasing and looks set to build on this success
The growth in aviation leasing has been
extraordinary since its genesis in the mid
1970s based on the achievements of the
International Lease Finance Corporation
(ILFC) and Irish aviation finance pioneer
Guinness Peat Aviation (GPA). Today, the
number of leased passenger aircraft stands
at just under 40% of total passenger aircraft
in service (approximately 7,000 out of
18,000). The rate of growth in the last num-
ber of years has been particularly steep.
In 2013, 44% of all Airbus deliveries were
to lessors. Overall, the total is expected to
reach 50%. Of these, half are leased through
Ireland. Even as it stands, aircraft on lease
from Ireland are valued at over $115bn, and
this will increase in coming years as orders
are filled.
KPMG has strongly supported the devel-
opment of this industry, working with all
of the major aviation lessors and the firm
can trace its expertise right back to the days
of GPA. They have advised on every major
aircraft leasing and financing transaction
and most recently were advisors to AerCap,
AIG, and ILFC on the acquisition by AerCap
of ILFC. This is the largest transaction in the
industry’s history, and will result in the own-
ership of about 1,000 aircraft being relocated
to Ireland.
Ireland has also been developing as a
centre for aviation finance. Over recent
years, Irish companies have been used by
export credit agencies and other financi-
ers to finance aircraft. It is projected that
the financing requirement for new aircraft
each year for the next 10 years will be at
least $110bn a year. This excludes all of the
refinancing of older aircraft.
Tom Woods is a partner in KPMG and
heads the firm’s aviation practice. He high-
lights adoption of the Cape Town Convention
as critical: “We took a large step towards
further developing Ireland as a centre for
aviation finance with the announcement of
proposed legislation to fully adopt the Cape
Town Convention, a treaty that provides
investors and lenders with clear rights and
security over aviation assets. This could
make the cost of finance for Irish borrow-
ers for aviation assets cheaper. It is hoped
that the legislation, which has now been
published, will be passed before the Dáil
summer recess.”
Woods also travels frequently promoting
Ireland as aviation finance and leasing hub.
Regarding the significant growth of the air
travel market in Indonesia, he discusses Lion
Air, an Indonesian low-cost carrier that has
placed an order for over 500 Boeing and
Airbus aircraft (the largest aircraft order
for an airline). Tom was recently invited to
and chaired an airline panel in Indonesia on
aviation finance and will also chair the Airfi-
nance conference in New York later in May.
Reinforcing Ireland’s aviation status, the
Irish Stock Exchange launched a dedicated
exchange for aviation finance. The an-
nouncement coincided with two major
aviation conferences in Dublin, which were
attended by over 1,000 senior aviation execu-
tives from around the world and was spon-
The financing
requirement for new
aircraft for the next
10 years will be at
least $110bn a year
TomWoods,HeadofAviationFinanceandLeasing,KPMG
Flightpathtosuccess
sored by KPMG. UCD is also creating a Chair
of Aviation, where students can specifically
study the various aspects of aviation finance
and leasing. Other third-level and profes-
sional Irish institutions are also running
aviation-related courses. It is hoped that this
will help continue the strong Irish represen-
tation in the industry and KPMG is proud to
be one of the sponsors of the UCD Chair.
TomWoodsofKPMGonIreland’sAviationFinancesector
19Built on talent - Ireland’s international financial services industryWednesday June 4 2014
CEO of the Irish Funds Industry Association, Pat Lardner, explains how the funds
industry has made an impact on careers in financial services
Safeguarding
thefuture
G
rowing up in Naas, Co. Kildare there
were a number of long term employ-
ers, names like Donnelly Mirrors, Od-
lum’s Mill, Champion Spark Plugs and
Poldy’s Pizzas. These and many other
firms created quality products with local skills
that people had great pride in, much of whose
output was for export.
For those that wanted to pursue a career
in financial services outside of the traditional
retail banks, we automatically thought of
Dublin and cities further afield. Some hoped
for a career with involvement in the financial
markets and the possibility of being exposed
to global businesses where there might be the
opportunity to travel or interact with global
customers and colleagues to develop and
learn.
Today, the Irish funds industry employs
some 13,000 nationally as well as providing
ancillary employment. While Dublin remains
an important hub of activity today, most of
our cities and a number of our regional towns
are homes to global firms who are employ-
ing local talent and supporting families and
local communities as part of the Irish funds
industry. Limerick, Cork, Galway, Kilkenny,
Naas, Drogheda, Wexford are some examples
of where you will find highly skilled people at
work in our industry today.
In many cases these firms are not new
but have been in place for many years and
have been a constant presence and employer
through the hard times our country has expe-
rienced. While they don’t produce a physical
product, which might be easier for people
to relate to, these firms are providing and
exporting valuable services to a market that
spans the entire globe.
Many of the firms have also developed
strong links to local universities and other
third-level institutions, ensuring that a num-
ber of our graduates remain in Ireland and
can remain closer to home as well. As integral
parts of the local communities they operate
in, these firms also play a wider role, in many
cases including charitable and community
support.
But what does the funds industry do? Put
simply, we connect investment managers (who
have investment strategies and ideas) with
individuals or institutions (who want to invest
some portion of their assets or wealth in fi-
nancial markets) in a regulated and controlled
manner.
We do this by facilitating the establishment
of funds (which allow investors to pool their
monies) and/or providing the advisory, admin-
istration, safe-keeping and oversight services
that provide protection and confidence. These
funds come in many shapes and sizes, but all,
in essence, allow a manager to raise capital
from investors to be invested in financial
markets.
For example, earlier this year, we had a fund
established in Ireland on behalf of a joint ven-
ture between UK and Hong Kong investment
firms, offered to investors all over Europe that
will invest in the Chinese equity market. Our
industry has investment managers from over
50 countries around the world as clients, and
the services we provide on their behalf, reach
investors in some 167 countries around the
world, encompassing 23 currencies and 28
languages.
Exciting roles have been created and the
range of skills being employed by the industry
to support its diverse client base continues to
expand providing an intersection of people
with legal, accounting, financial analytics, IT
(software and hardware), languages, commu-
nication, marketing, relationship management
skills.
Given the global need for people to save for
retirement and aged-care provision what we
do is important and we’re very proud of that.
For an industry that didn’t really exist here
when I did my Leaving Certificate, Ireland is
now viewed globally as a very reputable and
highly professional location for this type of
activity. This success, which today sees our
industry administering some €2.7 trillion of
assets has been hard-won over the last 25
years.
We see great opportunity for another period
of growth in the industry. This will require a
determined effort by all stakeholders across
the public and private sectors, particularly
because many other countries have viewed
our success in funds with a degree of envy and
would gladly see the employment and tax rev-
enues which flow into Ireland on their shores
rather than here.
Many other
countries have
viewed our success
with envy
PatLardner,CEOoftheIrishFundsIndustryAssociation
20 Built on talent - Ireland’s international financial services industry Wednesday June 4 2014
Built on talent published version
FromLetterkennytoTralee
Citco
JRI
NorthernTrust
GECAS
Fintrax
Fidelity
BNYMellon
Unum
State Street
SunLife
Generali
Pramerica
InternationalFundServices
environment with acres of countryside and
coastline. All in all, it’s the ideal mix needed to
deliver the work life balance that is high on so
many employees’ lists of priorities these days.
Property prices are attractive too, and the
commute to work is pretty much traffic-jam
free which are two more huge plus points.”
However, when it comes to recruiting top
notch employees scenery and quiet roads will
only get you so far, the jobs on offer have to
be attractive too. Pramerica is actively recruit-
ing for a wide range of posts including data
scientists, actuaries, business analysts and
project management specialists to work in the
areas of Big Data, Predictive Analytics, Met-
rics Reporting & Modeling, and the emerging
trends and designs of new techniques in the
Digital Space, so the company can more than
hold its own with the job opportunities on
offer in any city location. Pramerica can also
match any city HQ for the range of facilities
available for staff, with the company’s campus
offering everything from a sports and social
club to lunchtime classes on a variety of crea-
tive and healthy living options including art,
Letterkenny-Pramerica
With over a quarter of the 36,000 financial
services jobs in Ireland now based outside
Dublin, it’s clear this is one sector for which
decentralisation works.
Donegal-based Pramerica Systems Ireland is
now the largest employer in the north-west,
and as a winner of one of Ireland’s “Best Place
to Work 2014” awards, it’s tangible testimony
to the benefits of thinking a bit further afield
than the usual city hubs when it comes to
building a booming business.
A subsidiary of U.S.-based Prudential
Financial, Inc., Pramerica established in Let-
terkenny in 2000 as a software development
operation with 88 employees, the company
has since grown into a multifunctional global
business solutions centre with more than
1,000 employees.
Brian Kelly, who manages talent acquisi-
tion at Pramerica, says “Letterkenny offers
us the best of both worlds. We have all the
facilities of a busy working town including
good shops, leisure facilities and schools
but also easy access to a relaxing and scenic
PramericaWildeRoomArtShow
SomeIFSfirms
aroundIreland
Michael Colfer profiles two growing
regional employers
photography, meditation
and yoga.
Letterkenny has proved to
be a win/win for Pramerica
and its staff but what about
that other worry often asso-
ciated with out of city busi-
ness: meetings with clients
or other external contacts?
As part of an international
organisation, Pramerica has
learned from experience
that you don’t need to be
physically on the door-
step of everybody you do
business with in order to
operate efficiently. The
advances in office and
conference technology
mean that the often-
cited convenience of city
locations for holding
meetings no longer
hold true and, when
you do need to meet,
simply being organised
about scheduling easily
offsets any advantage
of a city location. After
all, nowhere in Ireland is all that far from
anywhere else.
So far, so good in terms of the organisa-
tion’s needs, but for decentralisation to really
work, companies need to contribute to as
well as take advantage of the benefits of their
location.
They need to play an active part in sustain-
ing and nurturing the community within
which they’ve chosen to base their business.
They need to help ensure that the environ-
ment which is ideal for their business and
employees today remains that way into the
future.
In Pramerica employees are encouraged to
become involved members of the communi-
ties where they live and work. They take part
in an impressive range of activities which
benefit the wider community such as the
Skills at Work Program, the Student Mentor-
ing Programme and the Letterkenny Coder
Dojo. And the Pramerica Spirit of Community
Programme recognises and provides generous
financial rewards to post-primary/second-
level students for volunteer work they do in
their communities.
Caroline Faulkner, senior managing direc-
tor and Chief Information Officer affirms
“Letterkenny has proved to be a great choice
of location for us. The business has gone from
strength to strength since we arrived here
fourteen years ago and we are keen to ensure
the future remains bright for our company,
our employees and the community within
which we all live and work.
“I would recommend a location like ours
to any company thinking of making the move
from a city base or setting up a new business.
As long as you do your homework to find a
location that has the facilities you need for
your business to function well and that will
appeal to potential employees, you are well on
the road to success.”
Tralee-JRI
JRI, a specialist subsidiary of Japanese bank
Sumitomo Mitsui, set up in Tralee in 2011.
It’s currently moving towards employing 100
people. The Tralee base supports IT opera-
tions across the US, UK and Dubai.
Kieran Ruttledge, Chief Executive of Tralee
Chamber Alliance, highlights their impor-
tance to the town. “They are major employ-
ers – a mainstay of the technology park with
lots of jobs available and still hiring,” he
explained. “In fact the park is now close to
full and if one of the residents hadn’t moved
out to new premises we might not still have
enough room for JRI.”
JRI concentrates on technological solutions
for financial services companies, and so has
a need for highly skilled and specialised em-
ployees, which presents a particular challenge
for regional employers.
“JRI employs many of the students from
IT Tralee, which is just across the road from
them,” says Ruttledge. “But these students of-
ten have plans to travel and move on quickly.
So, what they really look out for are people
who have done their travelling, are returning
to Kerry and are looking to make that move
permanent. And what they are experiencing
is that those employees really do tend to stay.”
KerryTechnologyParkinTraleewhereJRIarebased.
PhotocourtesyofGeorgeDoyle,NewstockMediaLtd.
22 Built on talent - Ireland’s international financial services industry Wednesday June 4 2014
Built on talent published version
SarahGoddard,CEOoftheDublinInsuranceand
ManagementAssociation(DIMA)onIreland’s
internationalinsuranceindustry,byMichaelColfer
Abigger
pictureof
insurance
I
t’s a privilege to work in this industry.
It’s full of fascinating people doing really
interesting things that make a positive
contribution to our future in so many
ways,” says Sarah Goddard, CEO of Dub-
lin International Insurance and Manage-
ment Association (DIMA).
This might be a somewhat surprising
take on the industry for many of us who
tend to think of insurance companies as
complex calculations and paperwork, but
the reality, as Sarah’s view indicates, is far
more interesting and shows that what most
of us see is just the smallest glimpse into a
deep and diverse sector.
The insurance industry plays a key role
in everything from predicting natural disas-
ters, to helping farmers manage their crops,
to pinpointing the plethora of things that
could possibly go wrong at international
events such as the Olympics. It provides
career opportunities for a diverse range of
expertise from the geography and IT spe-
cialists involved in tracking climate change
patterns to predict where and when natural
disasters will happen, to specialists in eve-
rything from agriculture to construction,
to security threats to help identify areas of
vulnerability in the enormous range of risks
covered by the insurance sector.
All of this obviously helps the insurance
industry run smoothly and profitably, but it
also benefits the wider community by find-
ing new ways of predicting and preventing
the issues that lead to insurance claims.
At the end of the day, no matter how well
we are insured, we would all prefer if the
setbacks and disasters that lead us to lodge
claims didn’t happen in the first place.
As part of this drive to predict and,
where possible, manage some of these
issues and events that impact on the insur-
ance industry and the wider population,
DIMA is actively involved with a range of
research and development initiatives. The
EU’s massive Horizon 20:20 programme
is one of the largest of these initiatives. Its
aim is to combine academic research and
business innovation to produce products
and services which will deliver tangible
benefits for millions of individuals and
industries into the future. DIMA is cur-
rently working with University of Limerick
on “SatInsure”, a project within the Horizon
20:20 programme which is utilising input
from The Galileo satellite, IT experts and
Galileosatellite. Photo:ESA/OHBSystemAG
24 Built on talent - Ireland’s international financial services industry Wednesday June 4 2014
agriculture specialists to identify natural
threats to agriculture and help farmers take
the necessary action to protect their crops
and introduce measures that will enable
them to protect their livelihood in the long
term.
As well as finding ways to minimise the
impact of natural disasters, the insurance
industry also plays a significant role in the
prevention of man-made catastrophes, not
least of which is the multiplicity of threats
posed by bringing vast numbers of people
together at sporting and other entertain-
ment events. DIMA worked with officials
involved in organising the 2016 Rio de
Janeiro Olympics to help identify risks
around the construction and running of
the event.
Why would an Irish Insurance organisa-
tion be involved in advising on insurance
for an event in Brazil? That’s something
else about the industry here that’s not as
well-known as perhaps it should be. The
fact is, insurance is also one of Ireland’s
great success stories, particularly in the
area of reinsurance, which, simply put, is
insuring the insurers. Reinsurers provide
cover that allows insurance companies
to safely spread their risk and grow their
business.
Since the first international insurance
licence was issued 25 years ago, Ireland
has seen an unparalleled development as a
global reinsurance centre.
The types of international insurance
and reinsurance activities undertaken in
Ireland, predominantly in Dublin, are wide
and deep, ranging from European cross-
border life insurance to global reinsurance.
Ireland is home to the global headquarters
of XL Group and the European headquar-
ters of Zurich’s general insurance business.
Half of the world’s largest reinsurance com-
panies include Dublin operations within
their groups. Blue-chip global brands use
their Irish operations as risk management
and transfer centres of expertise, while oth-
ers have made Dublin the home for ground-
breaking global research and development
centres.
Almost ten years ago, the influential
Washington DC-based think tank “The
Group of 30” identified Ireland as one of
the eight major reinsurance centres in
the world. In the most recent analysis of
the world’s captive reinsurance industry,
Ireland emerges as the second busiest EU
jurisdiction. Captive insurance is essentially
an area of insurance where cover is pro-
vided by insurance companies which are
wholly owned subsidiaries of an organisa-
tion rather than by external insurers. For
example McDonalds owns its own “captive”
insurance operation so claims in Europe
are dealt with by McDonald’s insurance
arm which, like so many others in this field,
is based in Ireland. This world-leading
expertise resulted in Ireland winning the
leading award in the captive insurance sec-
tor “Captive Review’s Solvency II Initiative
of the Year” two years running, in 2013 and
2014.
This success story of Ireland as an
insurance industry hub is reflected in The
Global Financial Centres Index assessment
of Dublin as one of eleven “global leaders”
as a financial centre, reflecting the breadth
and depth of the centre’s activities.
The reasons for Dublin’s growth and
continued prosperity as a centre for inter-
national reinsurance have changed over the
years. Initially, competitive labour and tax
rates, EU access under Freedom of Services,
and a rapid access to market appealed;
now Dublin’s strengths focus on a com-
mon language and legal system with most
of the major players in the industry and,
most importantly, world-leading expertise
in the marketplace. Over the years many
Irish people have worked and honed their
skills in some of the leading global centres
for insurance and as the job market for
those skills grew at home they returned to
strengthen and solidify the appeal of this
country as a unbeatable base for the rein-
surance industry.
DIMA aims to keep it that way. It
represents its membership by working to
communicate the range of insurance sector
expertise and service available in Ireland
and in educating relevant authorities and
influencers on the infrastructure, standards
and regulation needed to ensure Ireland
retains and consolidates its position as a
global leader in this business sector.
Goddard says, “Essentially, Ireland’s
position as a leading knowledge-based
centre for the business continues to be the
key to our success. The sector here is full
of bright people, with bright ideas, the sort
of progressive outlook that drives success,
and the agility to manage change quickly
and effectively. That’s the skill mix and
culture that this industry needs to ensure
it keeps ahead of the ever-increasing range
of challenges and demands it faces. Ireland
is more than a match for any competitor
around the world, so we believe the success
of the industry here is set to grow even
further.”
DIMA is currently
working with UL on
‘SatInsure’, which
uses input from
satellites, IT experts
and agriculture
specialists to identify
natural threats to
agriculture
25Built on talent - Ireland’s international financial services industryWednesday June 4 2014
Breakingintoacareerin
internationalfinancialservices
A further three in ten choosing to
take up further study.
More than four in ten graduates gained employment within three-six months of
completing their course, with a further three in ten choosing to take up further study.
Gained employment within six
months of completing their course
CaseStudy:CathyWatts CaseStudy:ColmMannix
FSICareerStartisaneducationandtrainingprogrammeforjobseekerssupportedbySpringboard.
400participantshavebeengiventheopportunitytoupskillandreskillintheworldofinternational
financialservicesandtoachieve
qualificationsinfinancedisciplinesup
topost-graduatelevel9ontheNFQ.
Jobseekershavealsobeengiventhe
opportunityofgainingworkexperience
withtopemployersinthearea.
“M
y career began in payroll –
working in hospitals here and
in the Middle East, followed
by 7 years studying and work-
ing in the US in the education,
IT and counselling fields.”
When Cathy’s visa expired in 2010 she
returned to Ireland and began the search
for a new career.
“I registered with recruitment agencies
and on job boards,” said Cathy. “I applied for
hundreds of jobs, but received few respons-
es. I realised I needed a new approach, so I
started by looking to see who was hiring.”
What she found was that the internation-
al financial services sector was continuing
to hire people, as it had throughout most
of the recession. With no direct experience,
this did not look like a serious option until
Cathy found FSI CareerStart, then in its first
year.
“What I found was that the programme
provided me with the basic knowledge to
break into the funds industry. The motiva-
tion provided by the course leaders from
Ibec was invaluable in helping me stay posi-
tive in my search for work,” explained Watts.
“Ultimately it was the work placement that
made the difference.”
Cathy’s placement was with State Street,
and that’s where she is now, working as
“‘T
he sky’s the limit.’ On
the first day of training
at FSI CareerStart this is
the first thing everyone
was told,” recalls Colm
Mannix. “It was a really important
message.”
The reason, as Colm explains it,
is that, even after a relatively short
period without a job, your confidence
can get eroded. This was exactly the
right message because it helped build
or rebuild confidence. It also helped
that it is true.
For Colm, FSI CareerStart came
along in September 2011 after he had
lost his job earlier that year.
Right away Colm was taken with
the course content. It covered every-
thing he needed, from fund account-
ing and legal issues through to people
management and even improved
job-hunting skills. But the key element
proved to be the work placement in
mid-2012.
“It’s a great place to work and I
really felt I fitted in well during my
placement,” says Mannix. “In fact, they
offered me a job after my placement.
I joined up in January of this year and
have not looked back.”
the University Relations and Internship
Programmes Manager. “For me the most
significant aspect of the Programme was
the opportunity it provided me to dem-
onstrate my skills to an employer in a
“low-risk” way. It really is a win-win format:
job seekers get to showcase their skills and
employers gain access to a richly diverse
pool of talent. Last year State Street hired
nine of the 15 people we took on place-
ments – it was definitely a great result for
us and for the participants who are now my
colleagues.”
www.fsicareerstart.ie
26 Built on talent - Ireland’s international financial services industry Wednesday June 4 2014
Built on talent published version
Investinginyourcareerin
financialservices
investment fund services, credit, financial ad-
vice, risk, compliance and complex financial
instruments.
We have valued partnerships with the
Summit Finuas Network and CareerStart,
and through these we offer a number of
our programmes free to job-seekers and at
reduced rates to those who wish to up-skill.
This has presented participants and employ-
ers with the increased opportunity to avail of
a comprehensive range of specialist courses
designed specifically for the international
financial services sector.
No matter what your current role is, or
what your career goals are, you will find a
programme that helps you do your job better
and enhances your career opportunities. You
will also like the flexibility of our programmes
allowing you to study at your own pace.
32,000 Members
InstituteofBankingbythenumbers
30 UCD Accredited Programmes
10,000 Students Programmes
20,000 CPD Members
We design our
programmes to be
practical and relevant,
but grounded in
academic rigour.
Over35,000peopleworkintheinternational
financialservicessectorinIreland.It’sagreatsuccess
storybutthesectorhastocompetevigorouslyina
globalmarketplacetosustainitsposition.
T
he nature of jobs in the sector is
changing, particularly as certain
activities move up the value chain.
So if you are looking to begin or
advance your career in international
financial services, critical success factors are
attaining professional qualifications and con-
tinually developing your transferable skills.
Those that do will be ready and equipped
for new career opportunities and for the jobs
that haven’t even been thought of yet as the
needs of the sector change.
HowtheInstituteofBankingcanhelp
The Institute of Banking is the largest profes-
sional institute in Ireland. We are a commu-
nity of 32,000 members who work in banking
and in both international and local financial
services in the Republic of Ireland and North-
ern Ireland.
Education is at the heart of what we do.
We provide university-level education pro-
grammes and related services. These enable
our members to achieve and sustain their
professional qualifications and continuing
professional development. More than 10,000
people studied with us last year and we have
over 20,000 Continuing Professional Develop-
ment (CPD) members.
As a recognised college of University Col-
lege Dublin (UCD) and the standout industry
educator, we offer qualifications of the highest
standard. We currently have more than 30
programmes ranging from Professional Cer-
tificates (level 7 on the National Framework
of Qualifications (NFQ)) to Master’s Degree
(level 9).
We design our programmes to be practi-
cal and relevant, but grounded in academic
rigour. Programmes are delivered by both
academics and industry practitioners, blend-
ing the theoretical and practical to guarantee
relevance and applicability. E-learning is
also a feature in the delivery of many of our
programmes.
We know that studying to obtain an
academic qualification is a major investment
of your time and effort. However we strongly
believe that this is one investment that will
guarantee you a valuable return.
Ourprogrammes
Our programmes are designed for those with
school-leaving and professional qualifications,
and graduates who want to pursue careers in
financial services. Our qualification structure
is built on a credit accumulation system. If
you have school-leaving qualifications, for ex-
ample, the system gives you a direct pathway
to progress from a professional certificate to
a diploma and on to a university degree and
postgraduate qualification.
We offer programmes in areas such as
28 Built on talent - Ireland’s international financial services industry Wednesday June 4 2014
“It’sagreatindustrytoworkinand
hasfantasticcareeropportunitiesfor
ambitiouspeople!”
AidanBrady(right),CEOCitiandpast
PresidentoftheInstituteofBanking
“I would recommend this programme
to anyone starting a career in the
investment funds industry. It will greatly
help to accelerate your understanding
of the industry as a whole. It gives you
useful information on areas of the
industry that you may not know much
about and therefore gives you a strong
basis for a long-term career.”
Aidan Burke, State Street and
graduate of Professional Certificate
in Investment Fund Services
A recent Institute of Banking graduation ceremony
29Built on talent - Ireland’s international financial services industryWednesday June 4 2014
I
t’s a truism that the success of the IFSC
has been built on skills. The vast majority
of employees have a degree and almost
half have a further qualification. But the
skills received through formal education
are only the beginning of the journey. The
industry changes constantly - never more
so than in the last few years – and every-
one, from senior management down, has to
continually upskill.
A change is also happening in how we
assess skill needs– regulatory and structural
reform have made many roles unrecognis-
able. Firms have been working together and
with government to ensure that Ireland’s
people remain a key competitive advantage.
The importance was acknowledged in the
Government’s IFSC Strategy in 2011 – com-
mitting to long-term investment in Ireland’s
skill needs.
The Summit Finuas Network is funded
by member companies and the Finuas Net-
works Programme, managed by Skillnets
funded from the National Training Fund
through the Department of Education and
Skills. It delivers training and programme
development for the industry. Led by a
steering group of industry HR and Learning
and Development professionals, it identifies
and provides grant-aided training for key
upskilling needs.
Network Manager Brian McMahon ex-
plains the programme: “All courses run with
matching funding from industry, and up to
a 40% grant. We are constantly looking for
the gaps in the market where we can pro-
vide real additional value for staff. Critically,
we are looking to build training capability
as well as course delivery. We can bring
together industry firms, government and
MinisterQuinnandAlanNuzum,CEOofSkillnetsatthelaunch
MinisterRuairíQuinn,TDattheSummitFinuasNetworklaunch
Ireland’s leading educational institutions.
“We’ve seen increased demand for ac-
counting, quantitative finance, risk and com-
pliance staff, and pressure on all educational
providers to provide real world grounding,
not just theory. The IFSC has survived
SummitFinuasNetworkFactfile
π 4500 people
π €3.9m invested in training
π 400 training courses
π 250 IFSC companies
π Established in 2008
CaseStudy: GreenFinance
When large-scale, international trends appear in
finance, a workforce must adapt to meet those
emerging skills needs. This requires fast-moving,
dedicated activity to secure interest, invest-
ment and status. The Network was presented
with just such a challenge when Green Finance
began to attract international interest. Could
the IFSC provide international finance’s answer
to the low-carbon economy? Working with the
Green IFSC Initiative, Dublin City University
and companies in capital markets, banking and
related advisory services, the Network identified
specific skills needs to attract Green Finance in-
vestment in Ireland. The collaboration produced
internationally-recognised, fully accredited
courses, including a Graduate Certificate and
M.S.c in Sustainable Energy Finance, ensuring
Ireland has the skills to play a leading role in a
global growth area.
AimsofSummitFinuasNetwork
π Enable companies to pool skills needs and
create opportunities
π Provide a forum for companies and educa-
tional institutions
π Support Ireland’s ranking as a globally-
recognised financial services centre
π Support job-seekers in updating skills,
networking and increasing employability.
Aheadofthepace
because it could adapt – and this means
constant reinvestment in people.
“This year we’re undertaking a major
analysis of the longer-term skills needs of the
industry. Flowing from this we believe there
will need to be a re-evaluation of infrastruc-
ture and how we put together courses at
every stage of education.”
New courses in the pipeline address in-
demand areas including data analytics and
regulatory compliance. The Data Analyt-
ics programmes are run with the National
College of Ireland, at both Certificate and
Higher Diploma levels, while the regulatory
compliance programmes are running with
the Institute of Banking and University Col-
lege Cork.
In its sixth year, the Summit Finuas Net-
work has already provided over 400 training
courses to 4500 people, with the involvement
of 250 IFSC companies. In addition, it has,
since 2010, provided over 300 free places on
training courses to jobseekers. In 2014 the
network is offering 40 jobseekers the oppor-
tunity to participate in a funds industry-de-
signed course to provide them with the skills
to work in this growing sector. McMahon
concludes, “Working between companies
and academics, industry and government is
challenging but rewarding. It’s remarkable
what can be achieved when people come
together to identify and then deliver on spe-
cific needs. The response of participants to
this programme has been overwhelming”.
Theindustryischangingfast,andskills
havetokeepup,writesPaulineKenny
30 Built on talent - Ireland’s international financial services industry Wednesday June 4 2014
Built on talent published version
Built on talent published version

More Related Content

PDF
IWI Profile 2013:14
PDF
Doing Business in Ireland Guide
PDF
A Guide to Doing Business in Ireland
PDF
Doing business in ireland
PDF
Doing Business in Ireland Guide
PDF
Idataxbrochure2013final 130508035913-phpapp01
PDF
The Foreign Investment Regulation Review, Sixth Edition
PDF
Why Ireland for Islamic finance
IWI Profile 2013:14
Doing Business in Ireland Guide
A Guide to Doing Business in Ireland
Doing business in ireland
Doing Business in Ireland Guide
Idataxbrochure2013final 130508035913-phpapp01
The Foreign Investment Regulation Review, Sixth Edition
Why Ireland for Islamic finance

What's hot (19)

PDF
Intuit Newsletter - January 2014
DOC
Business environment | case study: Company Type in Ireland - Yasmina Rayeh
PPTX
Australian Business investing in Ireland
PPTX
Actus guide to entrepreneurial and investor visas
PDF
IBG Newsletter 2017 2018
PDF
Offshoring morocco
PDF
David heller
PDF
16.12.2011, NEWSWIRE, Issue 198
PDF
Olympic tax dodging
PDF
UKTI South Wales Financial Centre of Excellence
PPTX
Patrick Bruen Venture Capital in Ireland
PDF
IFLR Mifid II Report 2017, Ireland
PDF
Guide to offshore
DOCX
19 dm024 akshitgupta_gbe
PPTX
Eurp 120506de-slideshare Turkey Presentation
PDF
Era barings 27 p
PDF
Fin corp credintials dec 2014
PDF
Jordan ICT Sector Profile - 2012
PDF
Generic Leeds City Region Prospectus
Intuit Newsletter - January 2014
Business environment | case study: Company Type in Ireland - Yasmina Rayeh
Australian Business investing in Ireland
Actus guide to entrepreneurial and investor visas
IBG Newsletter 2017 2018
Offshoring morocco
David heller
16.12.2011, NEWSWIRE, Issue 198
Olympic tax dodging
UKTI South Wales Financial Centre of Excellence
Patrick Bruen Venture Capital in Ireland
IFLR Mifid II Report 2017, Ireland
Guide to offshore
19 dm024 akshitgupta_gbe
Eurp 120506de-slideshare Turkey Presentation
Era barings 27 p
Fin corp credintials dec 2014
Jordan ICT Sector Profile - 2012
Generic Leeds City Region Prospectus
Ad

Viewers also liked (12)

PPTX
Trabajo practico Modulo II- Unidad II curso pedagogia ucse- Silvina Uberti
PDF
Лептонний гарадовой від пані Кириленко.
DOCX
Wellhed
PDF
Resume Vinod (1)
PPTX
Beneficios del apoyo familiar sobre el paciente diabético
PPTX
Ditrc
PPTX
Alimentos Transgénicos
PPTX
HABEAS DATA EN COLOMBIA
DOCX
Oliver Moss CV
PPTX
Lugar da adoração - Ministério Nova Jerusalém
PPTX
Importancia de las tics en la publicidad
PPTX
Caudalímetros electromangnéticos
Trabajo practico Modulo II- Unidad II curso pedagogia ucse- Silvina Uberti
Лептонний гарадовой від пані Кириленко.
Wellhed
Resume Vinod (1)
Beneficios del apoyo familiar sobre el paciente diabético
Ditrc
Alimentos Transgénicos
HABEAS DATA EN COLOMBIA
Oliver Moss CV
Lugar da adoração - Ministério Nova Jerusalém
Importancia de las tics en la publicidad
Caudalímetros electromangnéticos
Ad

Similar to Built on talent published version (20)

PDF
International Business Review - September 2013 - Israel Edition
PDF
Doing Business in Ireland Guide
PDF
Doing Business in Ireland Guide
PDF
Small And Medium Enterprise In Bangladesh
PPT
Insurance.Lecture2
PPTX
Global financial systems
PDF
Working for our future
PDF
20150412 Sunday Business Post - Ireland plays for high stakes in fintech game
PDF
Turkey Islamic Finance Report 2014: Fundamentals and the Promise of Growth
PDF
GID_ANPLWA_FINANCE_Youth SCEAL
DOCX
A Winning and Comprehensive Market Research Proposal for the Deployment of Ov...
PDF
PPTX
Are you looking latest investment News Updates with Ariadne Capital
PDF
Doing business in indonesia
PDF
Annual Report 2014 of the Luxembourg Private Equity & Venture Capital Associa...
PDF
140528_Minerals Week 2014_Regaining our competitiveness_Phil Edmands
PPTX
MMC Ventures Europas Slide Deck - 17.04.14
PDF
Private Equity in Africa – thoughts and comparisons from the Middle East…
PDF
Financing-Growth - take a step to the right.
PDF
Smart admin for the public sector - Supply chain cost reductions
International Business Review - September 2013 - Israel Edition
Doing Business in Ireland Guide
Doing Business in Ireland Guide
Small And Medium Enterprise In Bangladesh
Insurance.Lecture2
Global financial systems
Working for our future
20150412 Sunday Business Post - Ireland plays for high stakes in fintech game
Turkey Islamic Finance Report 2014: Fundamentals and the Promise of Growth
GID_ANPLWA_FINANCE_Youth SCEAL
A Winning and Comprehensive Market Research Proposal for the Deployment of Ov...
Are you looking latest investment News Updates with Ariadne Capital
Doing business in indonesia
Annual Report 2014 of the Luxembourg Private Equity & Venture Capital Associa...
140528_Minerals Week 2014_Regaining our competitiveness_Phil Edmands
MMC Ventures Europas Slide Deck - 17.04.14
Private Equity in Africa – thoughts and comparisons from the Middle East…
Financing-Growth - take a step to the right.
Smart admin for the public sector - Supply chain cost reductions

Built on talent published version

  • 1. BuiltontalentIreland’s International Financial Services Industry in association with
  • 3. Contents PatrickManley The IFSC started out in the Dublin Docklands, but has long since outgrown it. Now, the international financial services industry spans 20 counties across Ireland and a range of diverse activities. Firms in Ireland provide financial services to every major economy in the world. We are a world-leading centre for activities from administering funds to leasing aircraft. The industry in Ireland has shown extraordinary resilience throughout the global crisis. Local management have been able to point to the outstanding performance of staff as compelling evidence of Ireland’s ability to excel as a financial centre. Today, the industry employs over 35,000 people and contributes over €2bn a year in tax. It also plays a key role in supporting local communities and contributing to education, the arts and cultural life. The pages that follow are a snapshot of the talent and innovation that that success has been built on, and of the opportunities to grow an industry of which Ireland should be justifiably proud. Patrick Manley is the CEO General Insurance of Zurich in Europe, the Middle East and Africa and is the Chairman of Financial Services Ireland. Foreword 04 Beneaththesurface BrendanBruenoninternationalfinancial servicesinIreland 05 Asocialrole JohnBrutononwhytheinternational financialservicesindustryexists 06 Stateofplay SusanDarganofStateStreetonrunning oneofIreland’sbiggestIFSemployers 08 Theprofessionals ProfilesoffivepeopleworkinginIFS 09 Designingthefuture HowaDublinRD&Icentreisaddressing globalneeds & LandinginDublin ThegrowingWesternEuropeanhubofa topUSinsurer 10 Everydayisdifferent LouiseCasserly:fromtheCitiWomen’s NetworktocreditintheUkraine & Bankingoninnovation TheheadofCiti’sInnovationLabexplains theirinvestment 12 Growwest CliveBellowsofNorthernTrustonjob growthandthelureofLimerick 14 Businesscycles SilviaDiazofMediolanumonthe GiroinIreland 16 Thebigpicture Demystifyinginternational financialservices 18 TheGreenCapital Environmentalissuesaremovingupthe financeagenda 19 Flightoffinance TomWoodsonIreland’saviation financesector Focusonskills 26 Breakingin CareerStartprovides afootinthedoortotheindustry 28 Investinginyourtalent TheInstituteofBankingtrainsthenext generation 30 Keepthepace On-the-jobtrain- ingwiththeSummitFinuasNetwork Credits Editor: MarkCorcoran mark@becreative.ie Contributors: TaraLeigh, EricDavidson,MeghanO’Dowd Advertising: ClionaCarroll ccarroll@independent.ie(01)7055419 Design: INMDesignStudio studio@production.ie Repro: IndependentNewspapers(Ireland)Ltd 27–32TalbotSt,Dublin1 06 29 11 14 20 Notfarfromhere PatLardnertalkscareersinthe fundsindustry 22 NorthandSouth Profilesoftwogrowing regionalemployers 24 Worldview Theinternationalinsuranceindustryin Irelandtoday 3Built on talent - Ireland’s international financial services industryWednesday June 4 2014
  • 4. Beneath thesurfaceIreland has built an industry that is vital to our economy - and it has the foundations for sustainable long-term growth. T hroughout the pages that follow, you’ll see examples of great work done by dedicated and talented people within the international financial services industry. You’ll see a vibrant sector, doing interesting work and providing great careers for people across the country. And you’ll see an industry that is hugely important to Ireland. Together, the inter- national banks, insurers, fund administra- tors, investment managers, aircraft lessors and so on employ over 35,000 people and contribute €2bn each year in taxes. But all of this is only part of the story. You’ll also see a deep-rooted sense of responsibility, community and customer service. A lot of effort has been invested into ensuring that Ireland has the kind of robust regulatory framework that it needs. But any framework can only be effective when it is underpinned by a sense of values and good conduct, and these have been brought sharply into focus by Ireland’s own experi- ence. It’s fair to say that the business tradition- ally associated with the IFSC often isn’t well understood. Some of the confusion stems from the difference between the geographi- cal IFSC and the industry that started out there. For the last 15 years, firms haven’t needed to be based in the Docklands and are spread across 20 counties – around 10,000 jobs are outside Dublin. What defines ‘the IFSC’ today is export- ing. The clients of international financial services firms in Ireland are spread across the world, and use Ireland for everything from managing their pension funds, to financing and leasing aircraft. In recent years, traditional finance activi- ties have been complemented by new busi- nesses – an expanding payments industry, increasing levels of non-bank financing, environmental finance and a greater focus on technology and R&D. And, while the major global names are still the backbone of the industry, Enter- prise Ireland works with over 150 indig- enous firms in the sector, employing over 6,000 people. Like any complex economy, not all the services are obvious. With close to a quarter of the world’s passenger aircraft being leased from companies based in Ireland, the next time you step on a plane anywhere in the world, there’s a good chance it’s being leased from a company based in Ireland. As an industry, we want to find opportu- nities to expand current businesses and find ways to attract more new financial services companies into Ireland. Ambitious job crea- tion targets are in place and the industry will play its part in meeting them. Ireland has extraordinary natural strengths: in ICT, as finance increasingly be- comes a technology business; in insurance, as restructuring presents opportunities to centralise in Ireland, and in funds and aviation, where markets in which we excel are growing. Even in international banking, hardest hit by the crisis, signs of growth are re-emerging. International competition is fierce, and there are plenty of countries in Europe and across the world who look enviously at the business done in Ireland. But we have 35,000 good reasons to be confident. The talent and innovation that shines through in the pages that follow, from the diverse backgrounds of the industry’s key players, to the careers available and the enormous volunteerism and community spirit shown by firms, promise that the people working in the financial services industry will continue to play a rich part in Irish life. Brendan Bruen is Director of Financial Services Ireland The industry employs over 35,000 and contributes €2bn in taxes Firms are spread across 20 counties 4 Built on talent - Ireland’s international financial services industry Wednesday June 4 2014
  • 5. Thesocialroleofthe internationalfinancial servicesindustrybyJohnBruton T he financial services industry would not exist if its sole purpose was to pro- vide jobs for those employed in it, and consequential revenue to the state. Like any other institution, like even money itself, the financial services industry exists because it is socially useful. Before jobs or taxes, the industry exists to serve society, and to meet real needs of real people. Of course, some participants in the indus- try across the world have done things that were not consistent with social benefit. Even more often, the social goals and benefits of financial services have been obscured from public view by the jargon that surrounds the industry. As President of IFSC Ireland, my job is to promote Ireland as a location for new finan- cial services activities. I put the emphasis on the word “services”. The industry exists here to provide services to the rest of the world. If it fails to provide good service, the business will go elsewhere. Ireland can and does provide these services to global customers better than is done any- where else in the world. We have had some success in this. In 2009, 29,704 people were employed in the Irish international financial services. By 2012 this had risen to 35,698. That has only happened because we provide a good service. The basic social goal of the industry is to help people all over the world to make financial provision, in the most efficient way, to deal with the risks of life. Risks are always there. Mitigating risks, managing risks, and choosing between risks: these are the skills deployed by the profes- sionals in the Irish international financial services industry. The funds industry, for example, invests savings generated by pension contributions, and does so to ensure that when people are no longer working, they will have a pension. That requires spreading money around different types of investment, so that risks of one type of investment are hedged by other investments. Unlike what happens when people put money into a share in a particular company, putting money into a fund, which invests in different activities, avoids putting all the eggs in one basket. Different funds, and different investment strategies, will be tailored to different purpos- es. The skill of the financial services profes- sional lies in understanding the needs of the client, and tailoring the mix of investments to get the right return, over the right time frame and with the right mix of risk and reward. Another social need met by the financial services industry is building and renewing the world’s infrastructure of roads, airports, rail links, electricity generation capacity and dis- tribution systems. Here, the investor expects no return in the short run, but big ones in the long run. The contraction of the European banking system has created the need for other types of finance to enter the market and fill the gap in the provision of credit for business and house purchase. Some of the capital of pension funds and insurance companies can, if supported by innovative intermediaries, be used to meet the social need for finance for family home and business working capital. Irish innovation can play a role here in meeting both local and global needs. Another social goal the Irish financial services industry should aim to fulfil is that of extending the convenience of a banking service to people who still have to rely disproportionately on cash. A project has been established in Dub- lin’s Digital Hub to link innovators in the Irish software industry, where we are world leader, with the international financial sector, where we are also a world leader. One aim is to use the most sophisticated information technology to extend banking services to a wider public. We must also apply our talents to help ensure that mistakes made across the world during the financial and banking crisis never happen again. Asset bubbles and financial crashes have been part of human history since the inven- tion of money. To mitigate bubbles and crashes, we must truly understand why and how they happen. Nobel Prize winning economist Robert Shiller argued recently that the crisis “began as a broadly held belief that housing prices could not fall” – he was speaking of the US, but he could have been talking about Ireland. How did we come to believe something that was inherently unbelievable? Shiller went on: “Learning how to spot bubbles and deal with them before they infect entire economies will be a major challenge for the next generation.” Ireland now needs to apply its best brains to understanding the popular and profession- al psychology of recent bubbles. Only thus can we prevent a future one. The task is not so much about apportioning blame. That’s too easy. The task is under- standing why so many intelligent people came to believe what they believed during the bubble. Sadly, no country is better positioned to do that than Ireland. Doing so would be conferring a real social benefit on the world. John Bruton is a former Taoiseach. He is currently President of IFSC Ireland, an initiative to promote Ireland’s international financial services industry overseas. As President of IFSC Ireland, my job is to promote Ireland as a location for new financial services activities. Ireland can and does provide these services to global customers better than anywhere else in the world 5Built on talent - Ireland’s international financial services industryWednesday June 4 2014
  • 6. Susan Dargan on running State Street, one of Ireland’s biggest IFS employers by Michael Colfer Ourgreatest assets N o body’s perfect,” says Susan Dar- gan, Executive Vice President and head of State Street’s operations in Ireland. This is in response to a raised eyebrow at the news that she is going through a 360 degree appraisal, something she does about every two years. The thing about 360 appraisals is that eve- ryone around you is required to assess your performance – those you report to and those who report to you. Many senior managers find them both terrifying and disheartening. “The first time was scary,” she allows. “But after that you realise they are just a way of finding out what you are good at, so you keep doing that and try to work on the areas that need to be improved.” This exchange demonstrates two aspects of Susan Dargan’s character – that she is practi- cal: she will find the best use of the circum- stances she finds herself in; and that she takes seriously what those reporting to her think. Her career is an object lesson in practicali- ty. Finding herself in college studying a course that “just didn’t suit me” she left and joined AIB. While there she spent time working in their treasury department and got a flavour of how markets worked. As it was the late 1980’s she realised that the only sensible next step was some time in London. While there she always kept an eye on the newly-created IFSC as she believed there might be some opportu- nities there. That’s exactly how it worked out and she returned to work for Bank of Ireland. Again that practicality came to the fore, pointing out to her colleagues that there was a need for a sort of induction system for new clients, and then creating it. A confluence of events saw Bank of Ireland and State Street begin working together and Susan took the opportunity to run the alliance between the two organisations. When the partnership ended in 2003 she became the COO for what was the nucleus of State Street today. Since then it’s grown from 500 staff to over 2,000 and she became the overall head of the business in 2013. Today, State Street has operations at three locations in Dublin and another 1,000 people between Drogheda, Naas and Kilkenny. The Irish business provides international clients, such as investment managers, with a wide range of support services. These include providing valuations for their funds, ensuring that their assets are held safely, and all sorts of additional services, including analysing risk so that clients have the information they need to make well-informed decisions. State Street also has an investment arm in Dublin. Susan freely admits that there was no grand plan that has taken her from the family home in Rathgar to being head of State Street in Ireland. This is the sort of insight she is happy to pass on to newer colleagues through State Street’s mentoring programme, one of a number of initiatives at State Street that is designed to help employees make the most of the career opportunities available within the organisation. Susan is also passionate about getting more innovation in financial services. State Street is one of the major supporters of a incubator for people with ideas, solutions and products for financial services run in conjunction with the National Digital Research Centre. Interacting with the people who work with her is important enough to Susan that she has a formal get-together with a group of them every two weeks – and not a group from one level or one team. She lets them know what’s going on in the business and what opportunities there might be for them and collects feedback on how the business might be improved. “An intern emailed me with an idea last year,” she says, to emphasise the ease of access to her. “While the idea did not make it, I liked the thinking behind it and we’ll be starting a project together shortly.” Most CEO’s say their people are their great- est asset, Susan Dargan proves she means it. Most CEO’s say their people are their greatest asset, Susan Dargan proves she means it. 6 Built on talent - Ireland’s international financial services industry Wednesday June 4 2014
  • 7. Makinglifebetter “I t’s not actually that hard; I didn’t grind my own mirrors or anything like that,” he says by way of clarifica- tion. “But I did put it together; it was part of my Physics GCSE.” Originally from County Tyrone, Karl carried on his interest to college study- ing Physics with Astrophysics at Queen’s University in Belfast. When he graduated he found himself facing a dilemma. “To continue in physics or astrophysics basically meant continuing in academia,” says O’Farrell. “Then, in around 2005, I started reading about physicists working in finance and headed down to Dublin.” He started working in futures trading, a job he describes as fast paced and analyti- cal, an element of the job he really liked. But he soon realised that for him, there wasn’t a career path he wanted – he would simply become a trader with more experi- ence. “I wanted three things,” he says. “Some- where I could continue doing analysis of risk, somewhere with a career structure and, of course, somewhere that was hiring.” In 2008, he found State Street and all three of his goals. And a bit more. “I started working as part of a team providing clients with analysis of the risks they’re exposed to,” he explains. “At the time it was a new and up-and-coming area.” Since then the team, and Karl’s respon- sibilities, have grown. A risk team that used to fit around one table now numbers 150 globally and is part of a much bigger busi- ness known as State Street Global Exchange. The team creates financial models so that the impact of world events on clients’ funds can be examined. That could be anything from a change in interest rates to the recent “fiscal cliff” in the US or a Chinese slowdown. But when asked what he liked about working for State Street it turns out it is the support he gets from the team around him. “The fact that I work with a great bunch of people in a flat structure: my manager sits at the desk next to me; the director is in an office 10 feet away and the door is always open,” says O’Farrell. “You can always ask for help and guidance.” Thephysicist Attheageof16KarlO’Farrellbuilt himselfatelescopeByMichaelColfer “Ijustkindofgrewupwithit,”saysShaneDoyle.“Therewasalways asenseofvolunteeringathomethroughScouting,NoNameClub orHurling” ByMichaelColfer T hat’s how State Street’s Assistant Vice President for Corporate Citizenship explains why he moved from Fund Accounting in 2008. “We support a job placement programme, Kickstart, run in Kilkenny and Naas. Designed for long-term unemployed adults the programme pro- vides short-term job placements in local businesses, helps them find new skills and use them when they are looking for full-time work. This programme is at the early stages of rolling out in Dublin inner-city. In Drogheda we support the work of the local Enterprise Centre, and a programme where they develop enterprise skills for long-term unemployed. In all, State Street invested around €500,000 in 2013 into 32 different pro- grammes supporting getting disadvantaged people back into work. The company also supports staff’s personal charities of choice. “Anyone donating their own money, or raising sponsorship for charity campaign events – walks, runs, Movember and so on – we’ll match that money,” he states. “And every employee is entitled to two days’ volunteer leave.” Alongside all of this he coordinates vol- unteering events like painting premises or gardening in charities such as Foróige, Laura Lynn, Barretstown, or giving CV preparation and mock interviews to local schools and jobs clubs. “Over 5,400 hours were volunteered by staff in Ireland in 2013”, he said. What moves him most? “Being able to posi- tively change an individual’s circumstances; then you change everyone who touches that person. Getting people back to work, and the impact of that on their whole family, that’s what making life better really means to me.” 7Built on talent - Ireland’s international financial services industryWednesday June 4 2014
  • 8. “You’reverywelllookedafterandgivenevery opportunitytoestablishachallengingand rewardingcareer” Irelandhasahugepotentialtoreplicateitssuccessin aircraftleasing,nowaworld-classleader,totheshipping industry. Overthelast35years,Irelandhassucceeded innurturingaboomingaircraftleasingindustry. With anattractiveandsupportivetaxregime,abroadeningof itsdoubletaxtreatynetworkandapoolofhighlyskilled industryandprofessionalservicesspecialists,Ireland isnowrecognisedgloballyastheleadinglocationfor aircraftleasing. Thesesameattractivefeaturesmaywellberelevantto otherbigticketactivitiessuchasshipping. Astheglobal taxenvironmentevolves,shippingmaycomeunderpres- suretomoveonshorefromtraditionaloffshorelocations, andIrelandcanofferagenuine,experiencedsolution. ThroughacombinationofIreland’sexisting“tonnagetax” regimeanditsfundsandleasingofferings,Irishshipping platformscouldachievecompetitivetaxresults,withthe potentialtodeliveradditionaljobsandeconomicgrowth toIreland. Inanticipationofthisupcomingchangefortheshipping industryglobally,PwChascollaboratedwithgovernment andotherprovidersinrecentyearstogrowIreland’s shippingfootprint. Weareworkingwithinvestorsalready familiarwithIrelandandalsomarketingtheoffering overseastothoseinvestedintransportationassets. ReplicatingIreland’scommitmenttotheaircraftleasing industryshouldhelpreinforceourmessagethatIrelandis theobviousalternativelocationforshippingactivity. “PartofwhatPwCoffersyouistheoptiontogo‘ontour’. Tovisitandworkinoneofouroverseasofficesfrom anywherebetweentwomonthstoafewyears.Coming fromBoston,andDublinbeingoneofthelargestfinan- cialservicescentresinEuropewithmanyofmyclients here,naturallythiswasmyfirstchoice. “What I’ve found is that Ireland really is a great place to do business. Being here is a win-win for me and my clients. Ireland really is a ‘gateway to Europe’. It is competitive and I will be able to bring a global perspective to my clients once I return from my tour.” “As a firm and as an industry we give top-class training and produce top-class professionals. Most of what we do is export-led. “I like to compare what we do, our part in the way decisions are made, to the plumbing. When it’s work- ing right, it is quietly parked behind the walls doing what is essential. When a company is considering expanding, the first thing they will do is talk to their advisors – way before talking to any support agencies. Our profession is the important interface for Ireland, consistently answering our clients’ questions, telling them what they need to know and why they need to come to Ireland. Our sector plays a really important role in that first encounter and in attracting FDI here. That’s what I mean by quietly working away in the background doing what is essential.” The networker Ilona McIlroy, real estate tax advisor “With184,000peoplein157officesaroundtheworld, PwChasareallystrongnetwork. Iexperiencedthatfirst handwhenIgotpostedtoPwC,MadisonAvenue,New York. ImanagedtheIrishtaxdeskworkingalongside colleaguesfromover50countriesaspartofPwC’s internationaltaxdeskprogramme. Whilehelpingsolve clients’internationaltaxproblems,Ialsogotagreat opportunitytopromoteIreland. “ThevarietyofworkatPwCisgreat. Recently,Iworked onthelaunchofIreland’sfirstresidentialpropertyReal EstateInvestmentTrust(REIT).It’sexcitingtohavethe opportunitytoworkonprojectsofthisscaleandtofeel involvedintherecoveryofanimportantsectorintheIrish economy. I’vealsobeensecondedtothepublicsector whereIhadtheopportunitytoassistwithpolicymatters involvingquiteabitoftraveltoBrussels. AtPwC,you areverywelllookedafterandgiveneveryopportunityto establishachallengingandrewardingcareer.” “PwC has dedicated financial services practices in Cork and Kilkenny servicing the many companies who have operations outside of Dublin. I’m a country girl at heart, and love the style of living in Kilkenny, so I’m delighted to be based here and able to help clients expand their businesses in the regions. PwC has a fabulous support network at all levels and you are always in touch. This is really important when it comes to assisting international clients based here. You are their advisor 24/7. “And with some 2,000 people employed by funds administrators outside of Dublin and growing, the industry is of huge significance economically to the regions. With highly skilled professionals, superb infrastructure and a lower cost structure, locating outside of Dublin is a no-brainer for these companies. It’s also great for the local people, as these organisa- tions provide great jobs and great training.” The Kilkenny Cat Olivia Hayden, funds industry advisor The plumber Pat Wall, international financial services tax partner Pauline Kenny profiles staff in PwC, Ireland’s largest professional services firm The tourist Anthony Marini, international financial services auditor Shipping, coming to dock in Ireland Yvonne Thompson, financial services tax partner, PwC 8 Built on talent - Ireland’s international financial services industry Wednesday June 4 2014
  • 9. In 2012, MetLife established Dublin as the centre of its Western European operations. From here, Belgian-native Dirk Ostijn leads an executive team offering both life (e.g. life, health, pensions) and non-life (e.g. mobile phone, involuntary loss of employment) insurance products in some of the largest markets in Europe - France, Italy, Spain, Portugal and the United Kingdom. Dublin is truly the beating heart of the operation and the quality of the workforce was a key compo- nent of MetLife’s decision to locate here. “All vital decisions about our Western European business are made here,” says Ostijn, “and they are backed by the knowledge and experience of our 230 Dublin employees. Considering that we opened the office in 2006 with just a handful of employees, our human capital growth has been impressive.” The highly skilled, well-educated, workforce has been a crucial factor in MetLife’s choice of Dublin for its Western European hub. “The accounting and actuarial talent is the lifeblood of the insurance business, and we get access here to top-calibre graduates as well as experienced workers,” he adds. BankofAmericaMerrillLynchisoneoftheworld’s largestfinancialinstitutions.PeterBrennan interviewsRobertCahill,headofitsResearch, Development&InnovationCentreinDublin MetLiferunsitsWesternEuropeanoperationsfromitshubinDublin LandinginDublin WhydidBAMLcreateanR&Dfunctionhere inIreland? The technology group has had a presence in Ireland since 1995 and by 2007 it had ac- cumulated considerable expertise in project delivery across a number of different tech- nologies. The quality of both the workforce and the projects they delivered created the opportunity to further benefit from the avail- able technology talent in Ireland by establish- ing an R&D centre where the bank could also benefit from the incentives offered to locate R&D activity here. Whatsortofpeopleworkinthecentre? The R&D centre appeals to people working across the entire technology spectrum from analysts and project managers to coders and testers. It attracts a diversity of talent from a wide range of backgrounds including gradu- ates and people transitioning from other large multinationals or smaller start-up technology companies. Dublin has established itself as a digital hub over the last few years providing access to an ever-growing and developing talent pool. HowhasthecentrecontributedtoBAML? The R&D centre has successfully delivered projects to a wide range of internal bank us- ers. We are working in a constantly changing landscape where our R&D capability needs to be able to address a broad range of challeng- es. Our R&D centre in Ireland has developed expertise in the compliance and regulatory spheres which are areas of significant invest- ment within the group. Designing thefuture Whatkindofprojectsareunderway? Current projects include a Currency Position and Liquidity Risk management system and a new strategic platform to be used globally across the bank ensuring that all regulatory and compliance obligations under relevant directives are met. Whatisplannedforthefuture? Over the past six years the R&D centre has grown steadily and demonstrated the quality of the R&D capability within the bank in Ireland. Now that we have a mature capabil- ity and expertise in a number of financial/ technology areas we are ideally positioned to take-on complex development projects from within the wider group. Financialservicesandtechnologyactivi- tieshavegrowncloser–willthiscontinue? Financial services will continue to grow closer to technology across all aspects of the industry. Over the past few years we have seen more and more of our customers using mobile payment solutions for their day to-day banking needs, e-commerce platforms for capital markets transactions and new and innovative platforms for accessing research material. This trend means the industry will need to continue to harness and develop new technologies to satisfy customer needs. Within BAML, the R&D department brings innovative solutions to our business. It is only by continuing to bring this partner- ship between the business and R&D closer together that we will be able to stay ahead of the demand for constant innovation and speed-to-market in our business. Awelcomecorporatecitizen MetLife also brings to Ireland a long tradition of con- tributions and community involvement. Under MetLife Makes a Difference Ireland, the Dublin team has raised funds for The Jack and Jill Foundation, and, working with Business In The Community Ireland, has shared its time and talent with pupils from St. Joseph’s Second- ary School on Stanhope Street, Dublin 7. AboutMetLife MetLife is a leading global provider of insurance products and employee benefits. Founded in 1868, MetLife is one of the largest public companies in the world. Headquartered in New York, the company operates in over 45 countries across the globe, employing 64,000 people worldwide. MetLife’s Europe, Middle East and Africa (EMEA) region spans 30 countries, encompassing mature and high-growth emerging markets. The key products available in EMEA include life insurance, accident and health insurance, retirement and sav- ings products, and credit insurance. StudentsfromSt.Joseph’sSecondarySchool,Dublin7,atMetLife’sofficeson HatchStreet. 9Built on talent - Ireland’s international financial services industryWednesday June 4 2014
  • 10. Thebanklaboratory Everydayisdifferent “W e’re a tech company with a banking licence.” This is how Citi was recently described by a senior executive. It is a description that resonates with David Fleming, and is part of his answer to the question “Why does a bank have a labora- tory?” In 2008 Citi took a hard look at how it was doing business and realised that technical innovations were going to be vital. They could already see tech companies starting to pro- vide services to allow people to move money around and pay for things over the internet and increasingly with mobile phones, tablets and other devices. They saw no reason why they should not be the people doing this. They chose Ireland for the Citi Innovation Lab because the country already had a good pool of qualified scientists, technologists, R ight now it’s the Ukraine. In a month or two it could be a hot-spot in Africa or the Middle East where tensions are high and the future is unclear. But business continues, the shops still have their goods, the people still need to buy them and companies still have to func- tion. In places like these, for many business- es in international trade, the key question is designers and engineers to choose from. And that, roughly, is where David joined the story, as he was persuaded to head up the technol- ogy and design innovation team. Figuring out the products that Citi’s customers would need involved starting with those customers. They noticed that many of their corporate customers had smart phones and had gotten into the habit of booking trips and buying goods with them. The next logical step would be to conduct all of their business – including their corporate banking – using them too. Citi works in countries across the globe with varying degrees of economic and tech- nological advancement, and it soon became clear that a quarter of their customers were not smartphone users. Further research showed, though, that they did tend to have web browsers on their phones, so that dic- tated how the system would operate. The next challenge was making the system secure given that it would, potentially, have to CitiWomen’sNetworkmembersatDressfor Successfashionshow.Lefttoright:FinolaFeely, LouiseCasserly,GillianWhelan,SoniaLennon (Founder,DressforSuccess),OrlaPalmerand DonnaEarley Louise Casserly: from doing business in the Ukraine to the Citi Women’s Network By Pauline Kenny DavidFleming,picturedintheCiti InnovationLab use public Wi-Fi and phone networks of vary- ing levels of security. Even corporate networks might not be as safe as assumed. Security is of paramount importance to a global bank and to its regulators. Using bank-grade security technology and applying it to the mobile space, David and his team overcame all of those challenges. The proof is that the service they de- signed, “BE Mobile”, is being used and is growing. In 2013, €113 billion in transac- tions were conducted using it. In January 2014 alone, the figure was €25 billion. It is so successful that versions of the software are being used by other banks. So you could easily find yourself using it without neces- sarily having any business with Citi. Citi also has released a tablet application which is having great traction globally, and the Lab is looking at developing further products and technologies which will help Citi reach its goal of becoming the world’s “Digital Bank”. When you move past the mobile service and look at the rest of the technology that Citi has developed through its labs the figures start to get extremely large indeed. 2013 saw €30 trillion in transac- tions taking place at Citi using systems they invented for themselves – known as CitiDirect BE. That’s why Citi has a labora- tory and why it will continue to have one for the foreseeable future. David Fleming heads up Citi’s Innovation Lab By Pauline Kenny 10 Built on talent - Ireland’s international financial services industry Wednesday June 4 2014
  • 11. Supporting communitiesFutureYou “Future You” is an outreach and mentor- ing programme delivered by UCD Access and Lifelong Learning with the aim of increasing the numbers of students at- tending college from schools linked with the college from four Dublin communities of West Tallaght, Clondalkin, Ballyfermot and Crumlin. One of the reasons young people from these areas attend third level education at a lower rate than the national average is that there is sometimes no tradi- tion in their family of attending third level. It is often simply not an option that is even considered. Right now the programme is working with students aged between 16 and 18 across these communities. Ultimately, the programme works to create a peer support network for any young person who may be considering college so that they get the positive messages, information and guidance they need to pursue a college education. The Citi Foundation funds this programme. GuidingtheWayForward While attitudes to third level education are a problem in disadvantaged com- munities, they are by no means the only challenge. The DCU Access Service runs a DenisFarrellandTonyReillytestinganeyetrackingsystem SheilaNolan,JenniferCryanandLindaFitzellfundraisingatCitifortheIrish HeartFoundationonValentine’sDay2014 StudentsfromKylemoreCollege,BallyfermotvisitingUCDaspartoftheFuture YouMentoringProgramme “How do we know we’ll get paid?” The answer is Louise Casserly and her col- leagues in the Europe, Middle East & Africa Export Letters of Credit team. “Letters of Credit” are effectively guarantees of payment. And the range of continents covered means that, while she is based in Dublin, Louise could easily find herself structuring a com- modities export to Ethiopia, or negotiating a financing deal in Kazakhstan. “Every day is different,” is Louise’s response when asked what her favourite aspect of working for Citi is. Louise is also co-chair of the Citi Women’s Network in Ireland and was a mentor on the upStart programme. The Citi Women’s Network is over ten years old and provides a forum to promote teamwork, networking and the sharing of professional knowledge. It organises a range of successful events from “Meet the Leader” forums to panel discussion as well as its established Mentoring programme. The Mentoring programme success is underscored by the number of mentee participants who return to become mentors. The upStart programme is a cross-border partnership between Citi Belfast and the Citi Innovation Lab Dublin. The programme was run over two semesters at Queen’s University Belfast and Trinity College Dublin. The seven competing teams presented their business plans to a panel of judges from Microsoft Ven- tures, Cisco, Red Hat, Reed Elsevier Ventures and Citi. Louise’s role was to provide mentorship to the “Coffee Box” team. “Coffee Box is a great idea,” she says. “Basi- cally it is a way to avoid queuing to get your coffee on a busy morning when you are trying to get to work. Their system allowed you to send an order and pay for the drink and then to collect it from your own box in the shop. No delay.” Whether it is working with students on their brainchild, women on their career or businesses exporting or importing into some of the most challenging markets in the world, Louise’s work day is never the same. programme funded by the Citi Foundation which is known as “Guiding the Way For- ward - Helping to Finance your Future”. It addresses the challenges of career planning and cost. DCU works with Senior Cycle secondary students in the North Dublin Schools linked directly with the college. It equips them to plan a career and ex- plains the available financial assistance for students, teachers and their parents. The pilot programme, developed in 2012 was then adapted for use online and now con- tains audio and visual content generated by students for their peers on information relevant to career choice and third level progression. VolunteeringandFundraising One of the things Citi and its employees believe in is working to help communi- ties. Employees have volunteered with Junior Achievement, Age Action, Vol- unteering Ireland, and the Irish Cancer Society and at local schools. Citi has been working with the Irish Heart Foundation, its chosen charity partner for 2013/2014, to raise awareness of heart disease and stroke and to raise much needed funds for the services the charity provides. To date €50,000 has been raised by employees for this charity. 11Built on talent - Ireland’s international financial services industryWednesday June 4 2014
  • 12. Northern Trust’s Irish Country Head Clive Bellows talks growth and the importance of Limerick By Michael Colfer “Well,we’rehiring…” “W ell, we’re hiring,” says Clive Bellows, Country Head for Ireland at Northern Trust. “In fact, we have been hir- ing pretty consistently since we first arrived and now we are planning to create 100 jobs per year for the next three or four years.” When asked about whether they are in Ireland for the long haul, most bosses will talk about their commitment. Clive Bellows, in contrast, sets out to prove the point by showing that they have grown and grown consistently since they arrived in Ireland. “Our presence in Ireland really started to grow in 2000 when we acquired some business from Ulster Bank”, he says. “Our initial headcount was 40 and 14 years later it stands at 1,000. As it happens, half of that original group of employees are still with us and one of them, Catherine Duffy, is now head of our Limerick office.” Northern Trust has two offices in Ire- land, one based in Dublin and the other in Limerick. Each employs about 500 people though the growth rate in Limerick has been higher, driven largely by the focus on graduate employment in that office. “In 2008 we employed 200 people in Limerick and that has grown to 500 this year,” Bellows states. “But it is not just in terms of the numbers we employ that we have grown. Sometimes past performance is a good indicator of future performance. So, back in 2008 in Ireland we looked after $113bn of funds for our clients. Last week that figure was $400bn. The trend is going the right way.” One of the other trends moving in the right direction is staff turnover, currently running around a mere 5% per annum. “Part of this has to be because we work hard to provide a great working experience for our employees,” he says. “For example, in 2011 we bought the security services business from Bank of Ireland. And, simi- lar to our initial set deal with Ulster Bank, we gained some employees in the process. Many of them are still working for us, though some are now dotted around the world, in Australia, Hong Kong, London, India and Chicago and Luxembourg. And I’m confident that, once they have gained the experience that they can in these places they will return to Ireland to work for us here. The lure is a powerful one; it’s a nice place to live.” Educational Quality He is full of praise for the quality of our education system but singles out the Uni- versity of Limerick and Limerick Institute of Technology. “When we first decided to create a second office in Ireland we reviewed the possible locations,” says Bellows. “Access to good quality graduates with the required skillsets was vital and UL and LIT provided us with just that. What’s more, they both engaged in a hugely collaborative way with us. They explained that their view was that their job was not just to educate but to help their students get jobs too. Now we work very closely with them on their curriculum development, we take a number of graduates on placements during their courses and we sponsor some of their academic prizes.” He is also keen to point out that that does not mean they hold a negative view of Dublin or its educational institutions. “We just don’t happen to be hiring graduates for the Dublin office; the staff there are a little longer in the industry, so the need just hasn’t arisen.” Why Ireland? Asking why Northern Trust has found Ire- land to be such a great place to do business throws up some unexpected answers. “One of the first things that struck me when I arrived here three years ago was how helpful people were,” he points out. “Not the sort of helpfulness that is driven by the possibility that it will benefit them later on. I got called up by a lot of people to go have a cup of coffee and a chat about how they might be able to help me. I never experienced that before anywhere on that scale.” Ireland’s corporate tax rate is never mentioned as one of the key motivators, but a number of the more familiar reasons are. Ireland’s education system, as previ- ously mentioned, is important, as is its position as a financial gateway into Europe and the expertise of the tax, audit and legal CliveBellows,CountryHeadof NorthernTrustinIreland 12 Built on talent - Ireland’s international financial services industry Wednesday June 4 2014
  • 13. advisors here. The latter he describes as “world-class”. The Limerick Chamber of Commerce, with its mission to promote and represent business in the region, is an- other important organisation with which Bellows and his team work closely. Duffy, currently Vice-President, will assume Presidency of the organisation in 2015, its bicentennial year. Two other organisations also make a significant difference. “The Irish Funds Industry Association is an organisation most people won’t know much about but it is very important for our industry,” he says. “Pat Lardner and his team do a super job of promoting the industry. But they also NorthernTrust’sLimerickoperationhasgrownfrom19toover500employees. CatherineDuffy,headofNorthernTrust’sLimerickoffice do a remarkable job of representing all of us in dealings with the Central Bank: they give us a single voice. And the outcome is a sensible regulatory regime that supports and protects the investors. “As for the IDA, it is not just me that is impressed by them. If you talk to our head office in Chicago they would say, quite publicly that the IDA have been a critical part of the partnership that has grown between the company and Ireland. And it is not about incentives; what they do is they help us solve problems. When we were expanding to Limerick, they helped us find premises that suited our specific needs. They provide practical support and they find solutions.” Along with the University of Limerick, the work placement scheme also takes students from Waterford Institute of Tech- nology. And Northern Trust also sponsors the Kemmy Business School Outstanding Scholars Awards, but these initiatives are the tip of the iceberg when it comes to dealing with local communities. “Beyond the larger academic community relations work we do, we make sure that everyone in the company knows how much we value volunteering and supporting charities,” he points out. “As part of our sig- nature volunteering programme, Northern Trust Community Partners, all our em- ployees are given two days paid leave per year to spend on any charitable work that supports the local community. Examples of projects we support including taking school kids on adventure days, doing gar- dening for hospitals. We’re always open to our people suggesting new initiatives that are important to them and support our charitable objectives to support children, education and the environment.” With the economy being the way it is the conversation circles back around to jobs and whether he is serious about Northern Trust hiring. “I am genuinely interested in hearing from anyone with the right skill set who would be interested in working with us,” says Bellows. “Hopefully talented people reading this may be encouraged to send us their CVs.” [The institutions saw] their job was not just to educate but to help their students get jobs Back in 2008 in Ireland we looked after $113bn of funds for our clients. Last week that figure was $400bn 13Built on talent - Ireland’s international financial services industryWednesday June 4 2014
  • 14. Thepinkroad I t wasn’t quite Silvia Diaz’s first day work- ing for Mediolanum when they asked her to coordinate their sponsorship of the Giro D’Italia’s first three stages in Ireland. In fact, she’d been with them two weeks when the opportunity arose. “What I was being asked to do was to make sure that the events we organised for our clients along the route ran smoothly,” says Diaz. “It involved dealing with our own senior management team, previous winners of the Giro and, most important of all, our VIP guests.” When she mentions senior management she is not just talking about those from the Irish operation but from the company’s headquarters in Italy too. Luc Simoncini, Mediolanum’s Senior Marketing Manager and the man who asked her to take on the job was always confident she would suc- ceed. “Even in the two weeks Silvia had been with us, we had seen that she was capable, with the right at- titude,” explains Simoncini. “And because we are historical spon- sors of the Giro back in Italy, we have acquired over the years a strong know-how in managing such events – experience making it easier for her to succeed, which she did. Typically as a company we aim to empower our staff to ensure everyone is taking ownership of tasks effectively, at all levels. We strongly believe in learning by doing.” What Silvia was encountering for the first time is the flat management structure at Mediolanum where rank is of little impor- tance and matching the right people with the right role is pivotal. As Luc pointed out, mentoring, coaching and personal develop- ment are vital for a company that believes in investing in people and this is a core ele- ment of their talent management approach. The people who work for Mediolanum may be asked to take on a challenging project or a new role, but they will be given the skills, resources and support to get it right. Staff in the Irish operations are encour- aged to share knowledge and experience through team briefing sessions. Every Friday for instance, there is a “Med Uncov- ered” session where one of the staff takes the opportunity to explain an aspect of what they do to the rest of the staff. The marketing team that Luc heads up features people from across Europe. Silvia, the newest recruit, is from Spain. The rea- son for the mix of nationalities is that the marketing function, based in Ballsbridge, services the company’s three largest mar- kets – Italy, Spain and Germany. Mediolanum is a company that combines modern business management techniques and a truly global recruiting outlook that is entirely focused on producing the best out- comes for its customers. But the company’s name – Mediolanum – is the Roman name for Milan, the company’s HQ, which gives a clue as to why they are involved in the Giro. “We have been sponsoring the Giro since 2003,” says Simoncini. “The race was first run in 1909 and is the second largest event of its kind in the world.” So, while the Giro is over 100 years old, it is still a modern event. It features young cyclists with the latest equipment. It has embraced the modern practice of having stages held outside of the host country. Of course, a world- wide television audi- ence of 800 million also helps. Despite the enormous logistical challenges presented by having hospital- ity operations at the start and finish of each Irish stage and a last minute change of plans which added to the pressure, the most difficult challenge was the weather and ad- justing to it - even the smallest things need to be looked after. “Well, I had a call from the MD saying that he would be there in ten minutes with BelfastLordMayorMáirtínÓMuilleoirwithSilviaDiazofMediolanumatthe Girod’Italia TheGiroD’Italiahasaworldwidetelevisionaudienceof800millionviewers Despite the enormous logistical challenges, the most difficult part was the weather… the guests, and could I make sure to have umbrellas ready for the guests. So, in a town I did not know, I had to find good quality umbrellas in no time at all. It was a small detail, but it mattered to us,” says Diaz. “The Giro is exemplified by effort, team- work and individual strength. Mediolanum in Ireland strives to match those attributes and now has first-hand experience of what they mean,” says Simoncini. Silvia Diaz on bringing the Giro D’Italia around Ireland By Pauline Kenny 14 Built on talent - Ireland’s international financial services industry Wednesday June 4 2014
  • 16. The international financial services industry started out as a small chunk of the Dublin Docklands. For many, what it does remains something of a mystery. Demystifying internationalfinancial servicesBy Michael Colfer F inancial Services Ireland (FSI) Director Brendan Bruen explains. “Some of the confusion stems from the difference be- tween the geographical ‘IFSC’ and the industry that started out there. For the last 15 years, firms haven’t needed to be based in the Docklands and are now spread across 20 counties. Over 10,000 people are employed outside of Dublin. “What defines ‘the IFSC’ today is exporting. The clients of international financial services firms in Ireland are spread across the world, and use Ireland for everything from manag- ing their pension funds, to financing and leasing aircraft. “The bulk of the employment is across three industries: insurance, banking and funds administration and management. There’s also a huge services sector, from law- yers and accountants to IT providers. Increas- ingly, we’re seeing jobs in areas that wouldn’t have been traditional financial services activi- ties, like international payments.” Bruen explains why so many of the finan- cial services companies choose to establish operations here. “The corporate tax rate is part of it, but it’s rarely the only factor. In fact, if you ask the CEO’s why they chose Ireland it is rarely given as the first reason. They will typically start with the quality of staff; that we are a gateway to the EU markets; that we are competitive when it comes to costs, and that we’re English speaking. “The tax environment matters – of course it does – but that’s about stability and simplicity as much as the tax rate. For many businesses, the tax treaty network is absolutely vital. On the regulatory side, it’s about predictability, competence and speed. A skilled regulator who understands business models is crucial.” With over 35,000 employed across the sec- tor, International Financial Services is one of Ireland’s largest business sectors. “The impact of that on the economy is that we receive roughly €2 billion in taxes each year from the sector. That’s clearly good for the country. And the fact that so many are now operating from locations spread from Letterkenny to Cork, Galway to Kilkenny or Limerick to Waterford is having a positive impact in the counties too. The Service Providers Professional Around a quarter of the staff of the largest legal, accounting and advisory firms work with clients in the international financial services industry. Activities range from company setup and fund establishment, to ensuring compliance with Irish and EU regulatory rules. Technology&Outsourcing Technical services and infrastructure are at the heart of IFS activities and most of the major international providers are active in Ireland. Similarly, outsourced service providers are often essential, especially during the early phase of a firm’s establishment in Ireland. Grouptechnologycentres Ireland’s strength as an ICT centre has led many IFS firms to centralise their technology facilities here - providing services to group companies across the world. The Facts €€2bn Banking Threebas icactivities Funds Underpinnedby Professional &technical services Insurance € € € “Employment levels have stayed stable given the global turmoil, but the industry has changed dramatically. When you look at roles within the sector, today’s IFSC is unrecognis- able from what it was even five years ago. Technology skills are becoming absolutely vital, and Ireland’s in a great place to benefit from that.” 16 Built on talent - Ireland’s international financial services industry Wednesday June 4 2014
  • 17. Funds Investment funds are established to give savers and inves- tors the ability to pool their resources to achieve better returns and spread risk. InvestmentManagers The decision-makers on what to do with assets in a fund. Each fund has a declared strategy which the manager is responsible for executing – for example tracking a stock- market index, or investing in sovereign bonds. FundAdministrators Fund operators handle payments in and out, calculate the fund’s current value, ensuring that investment rules are followed and managing transactions by the fund. They are also heavily involved in putting products together and setting up new funds. Bankingand Finance CorporateBanking IFSC banks deliver services to corporate and individual clients around the world. Services range from foreign ex- change transactions to interest rate hedging, tailored lending, financing asset purchases and underwriting bond and equity issuance and advisory services. CorporateTreasury Many large international non-financial companies operate their global treasury activities from Ireland, from pooling as- sets and debt, handling day-to-day transactions and managing large risks, to financing mergers and acquisitions. Aviation Ireland is the leading centre for aircraft leasing with over half of all leased aircraft. Activities range from sales, lease place- ment, financing, negotiation, deal structuring and technical services. Payments Technology has driven a dramatic rise in online payments and there are over 4,500 jobs in Ireland providing everything from technology to customer service. StructuredFinance Finance is increasingly being provided by investors other than traditional financial institutions, and Ireland is a leading loca- tion from which to set up and administer customised finance solutions for investors and issuers. GreenFinance Dealing with energy security, climate change and other environmental issues is becoming increasingly important, and finance plays a key role. Ireland has a leading role in the growth of renewables, and has been expanding into providing financial services to the sector. IslamicFinance Islamic investments have specific rules against interest, and investors tend to take a different approach to managing their portfolios. Ireland has been building capability to create compli- ant products and allow access to new markets. Insurance LifeInsurance Products range from traditional retail life and critical illness cover to sophisticated investment products. Ireland is the largest cross-border provider of life insurance in Europe, with major markets including Germany, Italy and the UK. GeneralInsurance Irish firms insure everything from cars to ships across the world, and Ireland is becoming a location of choice to central- ise operations in Europe. Re-insurance Insurance companies will often share risks between them- selves and other investors. Many of the top players in this ‘wholesale’ insurance market are based in Ireland. 17Built on talent - Ireland’s international financial services industryWednesday June 4 2014
  • 18. TheGreenIFSC: financingrenewal O ne of the great challenges for a small, open economy such as Ireland is to find new, innovative and sustainable ways of maintaining our appeal as a place to do business. As environmen- tal issues move up the global political and business agenda, an opportunity is emerging to position Ireland as a worldwide hub for transactions related to the drive for a low- carbon economy. The idea behind the Green IFSC initiative is to build on the proven success of the IFSC as a global centre of excellence for servicing the commercial needs of a huge range of financial services organisations. This success has been built on the at- tractiveness of competitive tax rates, a highly educated and committed workforce and ex- ceptional collaboration between Government agencies, industry, academia and regulatory authorities. Backed by a highly pragmatic Government policy, these stakeholders work together as a national team to win investment and high- value jobs for Ireland. The Green IFSC initiative has been designed to build on these strengths and promote Ireland as “a centre of excellence in green finance and carbon management”. The goal being “the expansion of many of the existing IFSC sectors and creation of new areas of opportunity including carbon management, intellectual property commer- cialisation, private equity investment and ‘Green Tech’ fund management”. KPMG is playing its part, having been heavily involved in developing the Green IFSC initiative together with the executive co-ordinator Stephen Nolan. KPMG prepared a report on the possibilities for Green Asset Management in the IFSC and one of its part- ners, Mike Hayes, is Chairman of the Green Asset Management Forum. This group is pursuing a global initiative to attract Green Investment Funds into Ireland to build on our long and successful track record in Promoting Ireland as a centre of excellence in green finance MikeHayes,Taxpartner,KPMG investment funds together with the specialist knowledge of the Green and Clean-tech sec- tors which exist in Ireland. This culminated in the first Sustainability Gathering, which was held in Dublin Castle in December 2013. In September 2014, further reinforcing Dublin’s growing status as a centre in this key sector, the Renewable Energy Finance Forum will be held in Dublin, the first time it is being held outside London. As a result of the Green IFSC initiative, a number of different investment funds have established operations in Ireland. The amount of green assets under management in this country has grown exponentially over a short period of time to €30 billion, with a plan to reach €200 billion by 2020. The ultimate objective for KPMG is to help develop Ireland into a global Centre of Excellence in the area of Sustainability Financing and Enterprise. Developing a sustainable economic model for the longer term requires Ireland to en- sure the right balance between promoting domestic enterprise and attracting globally traded business. It also requires a constant re-evaluation of where new opportunities exist. The Green IFSC is one of those oppor- tunities and a result of vision and hard work is already on the way to contributing to the rewriting of Ireland’s economic success story. MikeHayesofKPMGonhowenvironmentalissuesaremovingupthefinanceagenda 18 Built on talent - Ireland’s international financial services industry Wednesday June 4 2014
  • 19. T he growth in international air traffic provides Ireland with exceptional opportunities to prove its business capabilities in servicing a global industry with market leading talent. Ireland is already a world leader in aviation leasing and looks set to build on this success The growth in aviation leasing has been extraordinary since its genesis in the mid 1970s based on the achievements of the International Lease Finance Corporation (ILFC) and Irish aviation finance pioneer Guinness Peat Aviation (GPA). Today, the number of leased passenger aircraft stands at just under 40% of total passenger aircraft in service (approximately 7,000 out of 18,000). The rate of growth in the last num- ber of years has been particularly steep. In 2013, 44% of all Airbus deliveries were to lessors. Overall, the total is expected to reach 50%. Of these, half are leased through Ireland. Even as it stands, aircraft on lease from Ireland are valued at over $115bn, and this will increase in coming years as orders are filled. KPMG has strongly supported the devel- opment of this industry, working with all of the major aviation lessors and the firm can trace its expertise right back to the days of GPA. They have advised on every major aircraft leasing and financing transaction and most recently were advisors to AerCap, AIG, and ILFC on the acquisition by AerCap of ILFC. This is the largest transaction in the industry’s history, and will result in the own- ership of about 1,000 aircraft being relocated to Ireland. Ireland has also been developing as a centre for aviation finance. Over recent years, Irish companies have been used by export credit agencies and other financi- ers to finance aircraft. It is projected that the financing requirement for new aircraft each year for the next 10 years will be at least $110bn a year. This excludes all of the refinancing of older aircraft. Tom Woods is a partner in KPMG and heads the firm’s aviation practice. He high- lights adoption of the Cape Town Convention as critical: “We took a large step towards further developing Ireland as a centre for aviation finance with the announcement of proposed legislation to fully adopt the Cape Town Convention, a treaty that provides investors and lenders with clear rights and security over aviation assets. This could make the cost of finance for Irish borrow- ers for aviation assets cheaper. It is hoped that the legislation, which has now been published, will be passed before the Dáil summer recess.” Woods also travels frequently promoting Ireland as aviation finance and leasing hub. Regarding the significant growth of the air travel market in Indonesia, he discusses Lion Air, an Indonesian low-cost carrier that has placed an order for over 500 Boeing and Airbus aircraft (the largest aircraft order for an airline). Tom was recently invited to and chaired an airline panel in Indonesia on aviation finance and will also chair the Airfi- nance conference in New York later in May. Reinforcing Ireland’s aviation status, the Irish Stock Exchange launched a dedicated exchange for aviation finance. The an- nouncement coincided with two major aviation conferences in Dublin, which were attended by over 1,000 senior aviation execu- tives from around the world and was spon- The financing requirement for new aircraft for the next 10 years will be at least $110bn a year TomWoods,HeadofAviationFinanceandLeasing,KPMG Flightpathtosuccess sored by KPMG. UCD is also creating a Chair of Aviation, where students can specifically study the various aspects of aviation finance and leasing. Other third-level and profes- sional Irish institutions are also running aviation-related courses. It is hoped that this will help continue the strong Irish represen- tation in the industry and KPMG is proud to be one of the sponsors of the UCD Chair. TomWoodsofKPMGonIreland’sAviationFinancesector 19Built on talent - Ireland’s international financial services industryWednesday June 4 2014
  • 20. CEO of the Irish Funds Industry Association, Pat Lardner, explains how the funds industry has made an impact on careers in financial services Safeguarding thefuture G rowing up in Naas, Co. Kildare there were a number of long term employ- ers, names like Donnelly Mirrors, Od- lum’s Mill, Champion Spark Plugs and Poldy’s Pizzas. These and many other firms created quality products with local skills that people had great pride in, much of whose output was for export. For those that wanted to pursue a career in financial services outside of the traditional retail banks, we automatically thought of Dublin and cities further afield. Some hoped for a career with involvement in the financial markets and the possibility of being exposed to global businesses where there might be the opportunity to travel or interact with global customers and colleagues to develop and learn. Today, the Irish funds industry employs some 13,000 nationally as well as providing ancillary employment. While Dublin remains an important hub of activity today, most of our cities and a number of our regional towns are homes to global firms who are employ- ing local talent and supporting families and local communities as part of the Irish funds industry. Limerick, Cork, Galway, Kilkenny, Naas, Drogheda, Wexford are some examples of where you will find highly skilled people at work in our industry today. In many cases these firms are not new but have been in place for many years and have been a constant presence and employer through the hard times our country has expe- rienced. While they don’t produce a physical product, which might be easier for people to relate to, these firms are providing and exporting valuable services to a market that spans the entire globe. Many of the firms have also developed strong links to local universities and other third-level institutions, ensuring that a num- ber of our graduates remain in Ireland and can remain closer to home as well. As integral parts of the local communities they operate in, these firms also play a wider role, in many cases including charitable and community support. But what does the funds industry do? Put simply, we connect investment managers (who have investment strategies and ideas) with individuals or institutions (who want to invest some portion of their assets or wealth in fi- nancial markets) in a regulated and controlled manner. We do this by facilitating the establishment of funds (which allow investors to pool their monies) and/or providing the advisory, admin- istration, safe-keeping and oversight services that provide protection and confidence. These funds come in many shapes and sizes, but all, in essence, allow a manager to raise capital from investors to be invested in financial markets. For example, earlier this year, we had a fund established in Ireland on behalf of a joint ven- ture between UK and Hong Kong investment firms, offered to investors all over Europe that will invest in the Chinese equity market. Our industry has investment managers from over 50 countries around the world as clients, and the services we provide on their behalf, reach investors in some 167 countries around the world, encompassing 23 currencies and 28 languages. Exciting roles have been created and the range of skills being employed by the industry to support its diverse client base continues to expand providing an intersection of people with legal, accounting, financial analytics, IT (software and hardware), languages, commu- nication, marketing, relationship management skills. Given the global need for people to save for retirement and aged-care provision what we do is important and we’re very proud of that. For an industry that didn’t really exist here when I did my Leaving Certificate, Ireland is now viewed globally as a very reputable and highly professional location for this type of activity. This success, which today sees our industry administering some €2.7 trillion of assets has been hard-won over the last 25 years. We see great opportunity for another period of growth in the industry. This will require a determined effort by all stakeholders across the public and private sectors, particularly because many other countries have viewed our success in funds with a degree of envy and would gladly see the employment and tax rev- enues which flow into Ireland on their shores rather than here. Many other countries have viewed our success with envy PatLardner,CEOoftheIrishFundsIndustryAssociation 20 Built on talent - Ireland’s international financial services industry Wednesday June 4 2014
  • 22. FromLetterkennytoTralee Citco JRI NorthernTrust GECAS Fintrax Fidelity BNYMellon Unum State Street SunLife Generali Pramerica InternationalFundServices environment with acres of countryside and coastline. All in all, it’s the ideal mix needed to deliver the work life balance that is high on so many employees’ lists of priorities these days. Property prices are attractive too, and the commute to work is pretty much traffic-jam free which are two more huge plus points.” However, when it comes to recruiting top notch employees scenery and quiet roads will only get you so far, the jobs on offer have to be attractive too. Pramerica is actively recruit- ing for a wide range of posts including data scientists, actuaries, business analysts and project management specialists to work in the areas of Big Data, Predictive Analytics, Met- rics Reporting & Modeling, and the emerging trends and designs of new techniques in the Digital Space, so the company can more than hold its own with the job opportunities on offer in any city location. Pramerica can also match any city HQ for the range of facilities available for staff, with the company’s campus offering everything from a sports and social club to lunchtime classes on a variety of crea- tive and healthy living options including art, Letterkenny-Pramerica With over a quarter of the 36,000 financial services jobs in Ireland now based outside Dublin, it’s clear this is one sector for which decentralisation works. Donegal-based Pramerica Systems Ireland is now the largest employer in the north-west, and as a winner of one of Ireland’s “Best Place to Work 2014” awards, it’s tangible testimony to the benefits of thinking a bit further afield than the usual city hubs when it comes to building a booming business. A subsidiary of U.S.-based Prudential Financial, Inc., Pramerica established in Let- terkenny in 2000 as a software development operation with 88 employees, the company has since grown into a multifunctional global business solutions centre with more than 1,000 employees. Brian Kelly, who manages talent acquisi- tion at Pramerica, says “Letterkenny offers us the best of both worlds. We have all the facilities of a busy working town including good shops, leisure facilities and schools but also easy access to a relaxing and scenic PramericaWildeRoomArtShow SomeIFSfirms aroundIreland Michael Colfer profiles two growing regional employers photography, meditation and yoga. Letterkenny has proved to be a win/win for Pramerica and its staff but what about that other worry often asso- ciated with out of city busi- ness: meetings with clients or other external contacts? As part of an international organisation, Pramerica has learned from experience that you don’t need to be physically on the door- step of everybody you do business with in order to operate efficiently. The advances in office and conference technology mean that the often- cited convenience of city locations for holding meetings no longer hold true and, when you do need to meet, simply being organised about scheduling easily offsets any advantage of a city location. After all, nowhere in Ireland is all that far from anywhere else. So far, so good in terms of the organisa- tion’s needs, but for decentralisation to really work, companies need to contribute to as well as take advantage of the benefits of their location. They need to play an active part in sustain- ing and nurturing the community within which they’ve chosen to base their business. They need to help ensure that the environ- ment which is ideal for their business and employees today remains that way into the future. In Pramerica employees are encouraged to become involved members of the communi- ties where they live and work. They take part in an impressive range of activities which benefit the wider community such as the Skills at Work Program, the Student Mentor- ing Programme and the Letterkenny Coder Dojo. And the Pramerica Spirit of Community Programme recognises and provides generous financial rewards to post-primary/second- level students for volunteer work they do in their communities. Caroline Faulkner, senior managing direc- tor and Chief Information Officer affirms “Letterkenny has proved to be a great choice of location for us. The business has gone from strength to strength since we arrived here fourteen years ago and we are keen to ensure the future remains bright for our company, our employees and the community within which we all live and work. “I would recommend a location like ours to any company thinking of making the move from a city base or setting up a new business. As long as you do your homework to find a location that has the facilities you need for your business to function well and that will appeal to potential employees, you are well on the road to success.” Tralee-JRI JRI, a specialist subsidiary of Japanese bank Sumitomo Mitsui, set up in Tralee in 2011. It’s currently moving towards employing 100 people. The Tralee base supports IT opera- tions across the US, UK and Dubai. Kieran Ruttledge, Chief Executive of Tralee Chamber Alliance, highlights their impor- tance to the town. “They are major employ- ers – a mainstay of the technology park with lots of jobs available and still hiring,” he explained. “In fact the park is now close to full and if one of the residents hadn’t moved out to new premises we might not still have enough room for JRI.” JRI concentrates on technological solutions for financial services companies, and so has a need for highly skilled and specialised em- ployees, which presents a particular challenge for regional employers. “JRI employs many of the students from IT Tralee, which is just across the road from them,” says Ruttledge. “But these students of- ten have plans to travel and move on quickly. So, what they really look out for are people who have done their travelling, are returning to Kerry and are looking to make that move permanent. And what they are experiencing is that those employees really do tend to stay.” KerryTechnologyParkinTraleewhereJRIarebased. PhotocourtesyofGeorgeDoyle,NewstockMediaLtd. 22 Built on talent - Ireland’s international financial services industry Wednesday June 4 2014
  • 24. SarahGoddard,CEOoftheDublinInsuranceand ManagementAssociation(DIMA)onIreland’s internationalinsuranceindustry,byMichaelColfer Abigger pictureof insurance I t’s a privilege to work in this industry. It’s full of fascinating people doing really interesting things that make a positive contribution to our future in so many ways,” says Sarah Goddard, CEO of Dub- lin International Insurance and Manage- ment Association (DIMA). This might be a somewhat surprising take on the industry for many of us who tend to think of insurance companies as complex calculations and paperwork, but the reality, as Sarah’s view indicates, is far more interesting and shows that what most of us see is just the smallest glimpse into a deep and diverse sector. The insurance industry plays a key role in everything from predicting natural disas- ters, to helping farmers manage their crops, to pinpointing the plethora of things that could possibly go wrong at international events such as the Olympics. It provides career opportunities for a diverse range of expertise from the geography and IT spe- cialists involved in tracking climate change patterns to predict where and when natural disasters will happen, to specialists in eve- rything from agriculture to construction, to security threats to help identify areas of vulnerability in the enormous range of risks covered by the insurance sector. All of this obviously helps the insurance industry run smoothly and profitably, but it also benefits the wider community by find- ing new ways of predicting and preventing the issues that lead to insurance claims. At the end of the day, no matter how well we are insured, we would all prefer if the setbacks and disasters that lead us to lodge claims didn’t happen in the first place. As part of this drive to predict and, where possible, manage some of these issues and events that impact on the insur- ance industry and the wider population, DIMA is actively involved with a range of research and development initiatives. The EU’s massive Horizon 20:20 programme is one of the largest of these initiatives. Its aim is to combine academic research and business innovation to produce products and services which will deliver tangible benefits for millions of individuals and industries into the future. DIMA is cur- rently working with University of Limerick on “SatInsure”, a project within the Horizon 20:20 programme which is utilising input from The Galileo satellite, IT experts and Galileosatellite. Photo:ESA/OHBSystemAG 24 Built on talent - Ireland’s international financial services industry Wednesday June 4 2014
  • 25. agriculture specialists to identify natural threats to agriculture and help farmers take the necessary action to protect their crops and introduce measures that will enable them to protect their livelihood in the long term. As well as finding ways to minimise the impact of natural disasters, the insurance industry also plays a significant role in the prevention of man-made catastrophes, not least of which is the multiplicity of threats posed by bringing vast numbers of people together at sporting and other entertain- ment events. DIMA worked with officials involved in organising the 2016 Rio de Janeiro Olympics to help identify risks around the construction and running of the event. Why would an Irish Insurance organisa- tion be involved in advising on insurance for an event in Brazil? That’s something else about the industry here that’s not as well-known as perhaps it should be. The fact is, insurance is also one of Ireland’s great success stories, particularly in the area of reinsurance, which, simply put, is insuring the insurers. Reinsurers provide cover that allows insurance companies to safely spread their risk and grow their business. Since the first international insurance licence was issued 25 years ago, Ireland has seen an unparalleled development as a global reinsurance centre. The types of international insurance and reinsurance activities undertaken in Ireland, predominantly in Dublin, are wide and deep, ranging from European cross- border life insurance to global reinsurance. Ireland is home to the global headquarters of XL Group and the European headquar- ters of Zurich’s general insurance business. Half of the world’s largest reinsurance com- panies include Dublin operations within their groups. Blue-chip global brands use their Irish operations as risk management and transfer centres of expertise, while oth- ers have made Dublin the home for ground- breaking global research and development centres. Almost ten years ago, the influential Washington DC-based think tank “The Group of 30” identified Ireland as one of the eight major reinsurance centres in the world. In the most recent analysis of the world’s captive reinsurance industry, Ireland emerges as the second busiest EU jurisdiction. Captive insurance is essentially an area of insurance where cover is pro- vided by insurance companies which are wholly owned subsidiaries of an organisa- tion rather than by external insurers. For example McDonalds owns its own “captive” insurance operation so claims in Europe are dealt with by McDonald’s insurance arm which, like so many others in this field, is based in Ireland. This world-leading expertise resulted in Ireland winning the leading award in the captive insurance sec- tor “Captive Review’s Solvency II Initiative of the Year” two years running, in 2013 and 2014. This success story of Ireland as an insurance industry hub is reflected in The Global Financial Centres Index assessment of Dublin as one of eleven “global leaders” as a financial centre, reflecting the breadth and depth of the centre’s activities. The reasons for Dublin’s growth and continued prosperity as a centre for inter- national reinsurance have changed over the years. Initially, competitive labour and tax rates, EU access under Freedom of Services, and a rapid access to market appealed; now Dublin’s strengths focus on a com- mon language and legal system with most of the major players in the industry and, most importantly, world-leading expertise in the marketplace. Over the years many Irish people have worked and honed their skills in some of the leading global centres for insurance and as the job market for those skills grew at home they returned to strengthen and solidify the appeal of this country as a unbeatable base for the rein- surance industry. DIMA aims to keep it that way. It represents its membership by working to communicate the range of insurance sector expertise and service available in Ireland and in educating relevant authorities and influencers on the infrastructure, standards and regulation needed to ensure Ireland retains and consolidates its position as a global leader in this business sector. Goddard says, “Essentially, Ireland’s position as a leading knowledge-based centre for the business continues to be the key to our success. The sector here is full of bright people, with bright ideas, the sort of progressive outlook that drives success, and the agility to manage change quickly and effectively. That’s the skill mix and culture that this industry needs to ensure it keeps ahead of the ever-increasing range of challenges and demands it faces. Ireland is more than a match for any competitor around the world, so we believe the success of the industry here is set to grow even further.” DIMA is currently working with UL on ‘SatInsure’, which uses input from satellites, IT experts and agriculture specialists to identify natural threats to agriculture 25Built on talent - Ireland’s international financial services industryWednesday June 4 2014
  • 26. Breakingintoacareerin internationalfinancialservices A further three in ten choosing to take up further study. More than four in ten graduates gained employment within three-six months of completing their course, with a further three in ten choosing to take up further study. Gained employment within six months of completing their course CaseStudy:CathyWatts CaseStudy:ColmMannix FSICareerStartisaneducationandtrainingprogrammeforjobseekerssupportedbySpringboard. 400participantshavebeengiventheopportunitytoupskillandreskillintheworldofinternational financialservicesandtoachieve qualificationsinfinancedisciplinesup topost-graduatelevel9ontheNFQ. Jobseekershavealsobeengiventhe opportunityofgainingworkexperience withtopemployersinthearea. “M y career began in payroll – working in hospitals here and in the Middle East, followed by 7 years studying and work- ing in the US in the education, IT and counselling fields.” When Cathy’s visa expired in 2010 she returned to Ireland and began the search for a new career. “I registered with recruitment agencies and on job boards,” said Cathy. “I applied for hundreds of jobs, but received few respons- es. I realised I needed a new approach, so I started by looking to see who was hiring.” What she found was that the internation- al financial services sector was continuing to hire people, as it had throughout most of the recession. With no direct experience, this did not look like a serious option until Cathy found FSI CareerStart, then in its first year. “What I found was that the programme provided me with the basic knowledge to break into the funds industry. The motiva- tion provided by the course leaders from Ibec was invaluable in helping me stay posi- tive in my search for work,” explained Watts. “Ultimately it was the work placement that made the difference.” Cathy’s placement was with State Street, and that’s where she is now, working as “‘T he sky’s the limit.’ On the first day of training at FSI CareerStart this is the first thing everyone was told,” recalls Colm Mannix. “It was a really important message.” The reason, as Colm explains it, is that, even after a relatively short period without a job, your confidence can get eroded. This was exactly the right message because it helped build or rebuild confidence. It also helped that it is true. For Colm, FSI CareerStart came along in September 2011 after he had lost his job earlier that year. Right away Colm was taken with the course content. It covered every- thing he needed, from fund account- ing and legal issues through to people management and even improved job-hunting skills. But the key element proved to be the work placement in mid-2012. “It’s a great place to work and I really felt I fitted in well during my placement,” says Mannix. “In fact, they offered me a job after my placement. I joined up in January of this year and have not looked back.” the University Relations and Internship Programmes Manager. “For me the most significant aspect of the Programme was the opportunity it provided me to dem- onstrate my skills to an employer in a “low-risk” way. It really is a win-win format: job seekers get to showcase their skills and employers gain access to a richly diverse pool of talent. Last year State Street hired nine of the 15 people we took on place- ments – it was definitely a great result for us and for the participants who are now my colleagues.” www.fsicareerstart.ie 26 Built on talent - Ireland’s international financial services industry Wednesday June 4 2014
  • 28. Investinginyourcareerin financialservices investment fund services, credit, financial ad- vice, risk, compliance and complex financial instruments. We have valued partnerships with the Summit Finuas Network and CareerStart, and through these we offer a number of our programmes free to job-seekers and at reduced rates to those who wish to up-skill. This has presented participants and employ- ers with the increased opportunity to avail of a comprehensive range of specialist courses designed specifically for the international financial services sector. No matter what your current role is, or what your career goals are, you will find a programme that helps you do your job better and enhances your career opportunities. You will also like the flexibility of our programmes allowing you to study at your own pace. 32,000 Members InstituteofBankingbythenumbers 30 UCD Accredited Programmes 10,000 Students Programmes 20,000 CPD Members We design our programmes to be practical and relevant, but grounded in academic rigour. Over35,000peopleworkintheinternational financialservicessectorinIreland.It’sagreatsuccess storybutthesectorhastocompetevigorouslyina globalmarketplacetosustainitsposition. T he nature of jobs in the sector is changing, particularly as certain activities move up the value chain. So if you are looking to begin or advance your career in international financial services, critical success factors are attaining professional qualifications and con- tinually developing your transferable skills. Those that do will be ready and equipped for new career opportunities and for the jobs that haven’t even been thought of yet as the needs of the sector change. HowtheInstituteofBankingcanhelp The Institute of Banking is the largest profes- sional institute in Ireland. We are a commu- nity of 32,000 members who work in banking and in both international and local financial services in the Republic of Ireland and North- ern Ireland. Education is at the heart of what we do. We provide university-level education pro- grammes and related services. These enable our members to achieve and sustain their professional qualifications and continuing professional development. More than 10,000 people studied with us last year and we have over 20,000 Continuing Professional Develop- ment (CPD) members. As a recognised college of University Col- lege Dublin (UCD) and the standout industry educator, we offer qualifications of the highest standard. We currently have more than 30 programmes ranging from Professional Cer- tificates (level 7 on the National Framework of Qualifications (NFQ)) to Master’s Degree (level 9). We design our programmes to be practi- cal and relevant, but grounded in academic rigour. Programmes are delivered by both academics and industry practitioners, blend- ing the theoretical and practical to guarantee relevance and applicability. E-learning is also a feature in the delivery of many of our programmes. We know that studying to obtain an academic qualification is a major investment of your time and effort. However we strongly believe that this is one investment that will guarantee you a valuable return. Ourprogrammes Our programmes are designed for those with school-leaving and professional qualifications, and graduates who want to pursue careers in financial services. Our qualification structure is built on a credit accumulation system. If you have school-leaving qualifications, for ex- ample, the system gives you a direct pathway to progress from a professional certificate to a diploma and on to a university degree and postgraduate qualification. We offer programmes in areas such as 28 Built on talent - Ireland’s international financial services industry Wednesday June 4 2014
  • 29. “It’sagreatindustrytoworkinand hasfantasticcareeropportunitiesfor ambitiouspeople!” AidanBrady(right),CEOCitiandpast PresidentoftheInstituteofBanking “I would recommend this programme to anyone starting a career in the investment funds industry. It will greatly help to accelerate your understanding of the industry as a whole. It gives you useful information on areas of the industry that you may not know much about and therefore gives you a strong basis for a long-term career.” Aidan Burke, State Street and graduate of Professional Certificate in Investment Fund Services A recent Institute of Banking graduation ceremony 29Built on talent - Ireland’s international financial services industryWednesday June 4 2014
  • 30. I t’s a truism that the success of the IFSC has been built on skills. The vast majority of employees have a degree and almost half have a further qualification. But the skills received through formal education are only the beginning of the journey. The industry changes constantly - never more so than in the last few years – and every- one, from senior management down, has to continually upskill. A change is also happening in how we assess skill needs– regulatory and structural reform have made many roles unrecognis- able. Firms have been working together and with government to ensure that Ireland’s people remain a key competitive advantage. The importance was acknowledged in the Government’s IFSC Strategy in 2011 – com- mitting to long-term investment in Ireland’s skill needs. The Summit Finuas Network is funded by member companies and the Finuas Net- works Programme, managed by Skillnets funded from the National Training Fund through the Department of Education and Skills. It delivers training and programme development for the industry. Led by a steering group of industry HR and Learning and Development professionals, it identifies and provides grant-aided training for key upskilling needs. Network Manager Brian McMahon ex- plains the programme: “All courses run with matching funding from industry, and up to a 40% grant. We are constantly looking for the gaps in the market where we can pro- vide real additional value for staff. Critically, we are looking to build training capability as well as course delivery. We can bring together industry firms, government and MinisterQuinnandAlanNuzum,CEOofSkillnetsatthelaunch MinisterRuairíQuinn,TDattheSummitFinuasNetworklaunch Ireland’s leading educational institutions. “We’ve seen increased demand for ac- counting, quantitative finance, risk and com- pliance staff, and pressure on all educational providers to provide real world grounding, not just theory. The IFSC has survived SummitFinuasNetworkFactfile π 4500 people π €3.9m invested in training π 400 training courses π 250 IFSC companies π Established in 2008 CaseStudy: GreenFinance When large-scale, international trends appear in finance, a workforce must adapt to meet those emerging skills needs. This requires fast-moving, dedicated activity to secure interest, invest- ment and status. The Network was presented with just such a challenge when Green Finance began to attract international interest. Could the IFSC provide international finance’s answer to the low-carbon economy? Working with the Green IFSC Initiative, Dublin City University and companies in capital markets, banking and related advisory services, the Network identified specific skills needs to attract Green Finance in- vestment in Ireland. The collaboration produced internationally-recognised, fully accredited courses, including a Graduate Certificate and M.S.c in Sustainable Energy Finance, ensuring Ireland has the skills to play a leading role in a global growth area. AimsofSummitFinuasNetwork π Enable companies to pool skills needs and create opportunities π Provide a forum for companies and educa- tional institutions π Support Ireland’s ranking as a globally- recognised financial services centre π Support job-seekers in updating skills, networking and increasing employability. Aheadofthepace because it could adapt – and this means constant reinvestment in people. “This year we’re undertaking a major analysis of the longer-term skills needs of the industry. Flowing from this we believe there will need to be a re-evaluation of infrastruc- ture and how we put together courses at every stage of education.” New courses in the pipeline address in- demand areas including data analytics and regulatory compliance. The Data Analyt- ics programmes are run with the National College of Ireland, at both Certificate and Higher Diploma levels, while the regulatory compliance programmes are running with the Institute of Banking and University Col- lege Cork. In its sixth year, the Summit Finuas Net- work has already provided over 400 training courses to 4500 people, with the involvement of 250 IFSC companies. In addition, it has, since 2010, provided over 300 free places on training courses to jobseekers. In 2014 the network is offering 40 jobseekers the oppor- tunity to participate in a funds industry-de- signed course to provide them with the skills to work in this growing sector. McMahon concludes, “Working between companies and academics, industry and government is challenging but rewarding. It’s remarkable what can be achieved when people come together to identify and then deliver on spe- cific needs. The response of participants to this programme has been overwhelming”. Theindustryischangingfast,andskills havetokeepup,writesPaulineKenny 30 Built on talent - Ireland’s international financial services industry Wednesday June 4 2014