Business Analysis in the context of 'Holistic Products' - R N Prasad
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This document discusses business analysis in the context of holistic products. It outlines challenges with global enterprise application deployment and changing customer expectations. It advocates for collaboration between product management and business analysis to develop a holistic view of products from conception through retirement. This involves business analysts focusing on areas like use case modeling, requirements elicitation, and validating products meet business needs, while product managers focus on market research, strategy, and roadmaps. The document recommends maturity assessments and metrics programs to measure the value of product management and business analysis collaboration in leading holistic product development.
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Business Analysis in the context of 'Holistic Products' - R N Prasad
- 1. Business Analysis in the context of Holis3c Products R.N. Prasad RNP@ConfluenceConsul3ng.In 1
- 2. In this session today… Enterprise Applica.ons So1ware Product –line Management Business Analysis § Global deployment challenges § Comparison with Product portfolios § Retaining product leadership § The idea of ‘Whole Product’ § Enterprise customer demands § Market demand for products
- 3. Benefits of PM-‐BA collabora3on… Holis3c View of products… BA Focus Areas from product perspec3ve.. How do we begin?… Key Takeaways…
- 4. 4 Enterprise Applica3on Deployment Challenges Large Portfolio Short Release Cycles Geo Specific Releases Global Support User Experience Progressive Enhancements
- 5. What Customer Expect? Ø Early and frequent delivery of valuable software, ensuring Business Impact. Ø Adaptability rather than predictability. Ø Frequent short releases to ensure faster delivery of expected results and a clearer and sharper crystallization of Requirements. Ø Working software is the primary measure of progress. Ø Welcome changing requirements, even late in the development cycle.
- 6. What’s BAs Recipe for Success? BPM, Business Rules, and Use Case modeling Enterprise Analysis, Business Impact/ Value Iden@fica@on Data & Meta Data Management Perspec@ves Cri@cal Thinking and Collabora@ve Problem solving Structured requirements elicita@on (NFR included) and acceptance criteria Financial Decision Making/ Project Selection
- 7. 7 Product Management Reduce Failure Rate Market Share Visionary Roadmap Time-to-Value OUT-THINK and OUT-EXECUTE Competition
- 8. “The Holis3c Product” paradigm 1. Core § IP of the company § Directly associated with Brand 8 Core Primary Secondary 2. Primary § Inextricably intertwined with Core § Strategic to user for deployment 3. Secondary § Not in the direct control of company § Partner value-‐adds
- 9. Competency Dimensions 9 Intertwined with Core Carrier Plans App Store Core Applica3ons Tech Support Sales & Distribu3on Value-‐Adds Stylus Power Backup Vendor Apps Educa3on Business Deployment Core IP & Brand Phone Charger Cables Head Phone User Guide Packaging BA to consider ALL these for analysis.
- 10. What’s PMs Recipe for Success? VISIBILITY ALIGNMENT COLLABORATION Dynamic Market Requirements Management Integrated Management of Ideas, Products and PorZolio Integrated Lifecycle Cost Management Deep understanding of personas and posi@oning and Channels Product Performance Management Constant watch on product roadmaps
- 11. 11 Business Analysis Changing Landscape Holistic Product View Personas & Use Cases Deep Business Rules Financial Decision Making Beta Engagements Fact Based Decisions
- 12. Product Life Cycle 12 Strategy Execution Engineering & Support Develop, Validate, Launch, Market, Support, End of Life Idea@on, Planning, Innova@on, R&D Product Marketing Marke@ng strategy, Channel Strategy Beta Deployment, Launch, Marke@ng, Sales, Support, Re@re Product Management Market Research Business Case Product Requirements Roadmap Market Strategy Market Feedback, Compe@@ve analysis, Innova@on Possibili@es
- 13. Power of PM & BA Collabora3on Market Research Business Case Business Acumen Product Requirements Market Strategy Market Valida@on Market Messaging Financial Decision Making Use Case Modeling Data Management Domain Business Processes Requirements Elicita@on Enterprise Analysis Beta Feedback Personas Cri@cal Thinking PM Strengths BA Strengths
- 14. Power of Collabora3on Time-‐ to-‐ Value!
- 15. Ge]ng Ready! How do we Begin!
- 16. Possible Ac3ons • Holis@c Competency Development • BA Maturity Assessment and improvement journey • Metrics program to measure value of BA-‐PM lead product management 16
- 17. Deep Business Analysis Reduces Product Failure Rate 17
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