Business communication c lu1
- 1. BUSINESS COMMUNICATION C BUCO LU1
- 2. LEARNING OUTCOMES • Define and explain essential elements of the communication process • Understand and apply communication theory in interpersonal settings • Discuss and recognise communication barriers • ID ways in which to make communication more effective • ID and use vocabulary and the English language to support effective communication within the business context • ID, explain and apply effective listening and feedback skills
- 3. INTRODUCTION TO BUSINESS COMMUNICATION • Communication holds relationships together • Personal relationships are maintained through communication • Business communication forms the foundation of any business • Good communication leads to success • If you are unable to communicate the information you learn practically, you will cost yourself and your workplace time, money and unnecessary effort which will lead to stress
- 4. INTRODUCTION TO BUSINESS COMMUNICATION • The ability to clearly and concisely give instructions, explain a concept, deal with a client, conduct meetings, etc is a major key to success in all spheres of your life • In this LU we will discuss the dynamics of the communication process • Learn its elements and barriers and how to use it more effectively • Focus on verbal, non-verbal and listening skills • Focus on the culture on how people interact • Focus on the academic and business communication
- 5. COMMUNICATION THEORY • What is communication? • “Process of creating meaning between two or more people through the expression and interpretation of messages” • Two-way process, giving and receiving • Message is shared or expressed through language • Message needs to be interpreted and understood • Model of communication Figure 1.1 pg 18
- 6. COMMUNICATION THEORY • Is perfect communication possible? • NO! • Circle hypothesis on page 19 • Why is perfect communication impossible? • Different individual frames of reference • Communication barriers
- 7. COMMUNICATION THEORY • Different individual frames of reference • What are they? • Bodies of knowledge that each individual has • Why are they unique? • No two people will ever experience the same situation in exactly the same way Discussion exercise on page 22 • Communication Barriers • Physical- outside of our control, noise, environment, Vodacom, BB network problems • Mental/psychological- we create in our minds, judgements, stereotyping • Class exercise outside
- 8. WHY IS EFFECTIVE COMMUNICATION IMPORTANT? • Why do you think it is important in a business environment? • Businesses depend on productivity to keep going • Two results from miscommunication: • Offending • Faulty decision • We need to communicate effectively to avoid these problems
- 9. WHY IS EFFECTIVE COMMUNICATION IMPORTANT? • Seven helpful ways of improving communication: • Different people need different forms of communication • Gender • Language and literacy • Status • Try to be accommodating of other people • Use the most appropriate form/medium of communication • Listen and ask questions
- 10. WHY IS EFFECTIVE COMMUNICATION IMPORTANT? • Two additional ways to improve communication: • Negotiating meaning • Both sender and receiver come to an understanding about the meaning of the message • Two main factors: • Checkout- checks by repeating info received, could be in the form of questions • Feedback- comments are made or answers are given
- 11. Message Feedback Receiver/ Receiver/ sender Understanding sender Message Checkout
- 12. WHY IS EFFECTIVE COMMUNICATION IMPORTANT? • Two additional ways to improve communication: • Effective use of language: • Word choice- use appropriate and applicable word choices • Do not use larger words which the majority of your audience will not understand • Affluent – Effluent-pg 32 • Rather be familiar with technical language • Learn your vocabulary • Rather checkout to understand the words you are using
- 13. WHY IS EFFECTIVE COMMUNICATION IMPORTANT? • Two additional ways to improve communication: • Effective use of language: • Word order- changing the place of one word could change the meaning completely • Modifiers- words that change/alter/modify the meaning of other words • The modifier needs to be placed as closely as possible to the words it belongs to • Eg, only • ALWAYS think about what you are going to say!