Business Model Generation: Business Model Canvas + Design Thinking
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The document outlines the business model canvas as a tool for describing how organizations create, deliver, and capture value, detailing key components such as customer segments, value propositions, revenue streams, and partnerships. It emphasizes the importance of design thinking and testing ideas, encouraging flexibility and visual representation during the business modeling process. Additionally, it offers practical examples of how businesses like Daimler and Metro apply these concepts to reach their customers and deliver value.
Business Model Generation: Business Model Canvas + Design Thinking
- 1. Business Model Generation Business Model Canvas + Design Thinking
- 2. The Mindset We Need Being a Designer
- 4. What does my customer need? What different options can I try? What is the essence of these ideas? Damn, it doesn’t work. Let’s test Oh well! this idea… Frank Gehry Architect & Designer
- 5. Can You Be A Designer?
- 6. The Business Model Canvas
- 7. WHAT IS A BUSINESS MODEL
- 8. “A business model describes the rationale of how an organisation creates, delivers and captures value.”
- 9. WHAT IS A CANVAS?
- 11. THE BUSINESS MODEL CANVAS
- 12. Customer Segments Key Resources Key Activities Value Proposition Customer Relationships Channels Revenue Streams Cost Structure Key Partnerships
- 13. For whom do we create value? CUSTOMER SEGMENTS
- 14. For whom do we create value? Daimler Mass Market
- 15. For whom do we create value? Metro Advertisers Commuters
- 16. What value do we create for our customer segments? VALUE PROPOSITION
- 17. What value do we create? Daimler Cars, trucks, etc Financial Services Mass Market
- 18. What value do we create? Metro Ad Space Advertisers in High Circulation Free City-Wide Commuter Paper Commuters Free Newspaper
- 19. How do we communicate with and reach our customers? CHANNELS
- 20. How do we Daimler reach their customers Cars, trucks, etc Financial Services Mass Market Dealers Sales Force
- 21. How do we Metro reach their customers Ad space in a high circulation newspaper Advertisers Free city-wide commuter paper Commuters Ad Sales Force Public Transport, Train Stations, Bus Stops
- 22. What is our relationship with each of our customers? CUSTOMER RELATIONSHIPS
- 23. What is our relationship with our customer Financial Services Mass Market Mostly high-end brands Cars, trucks, etc
- 24. What is our relationship with our customer Acquisition Retention Free city-wide commuter paper Advertisers Commuters Ad space in a high circulation free paper
- 25. What value are our customers willing to pay for? REVENUE STREAMS
- 26. Revenue Streams Revenue Structure Pricing Structure
- 27. What value do our customers pay for? Financial Services Mass Market Vehicle Sales Vehicle Financing Cars, trucks, etc
- 28. What value do our customers pay for? Ad space in high circulation free paper Free city-wide commuter paper Advertisers Commuters Fees for Ad Space in Paper Free Newspaper
- 29. What resources are required to deliver value? Who helps us to deliver or create value? activities are required to deliver value? KEY ACTIVITIES PARTNERS RESOURCES
- 30. How are we able to deliver value? Manufacturing Design Brands Financial Services Car Parts Manufacturers Cars, trucks, etc Vehicle Plants Intellectual Property
- 31. How are we able to deliver value? Brand Distribution Network and Logistics Ad space in high circulation paper Free city-wide commuter paper Distribution Agreements with Public Transport Networks Write and Produce a Daily Paper Distribution
- 32. What are the key costs to deliver value? COST STRUCTURES
- 33. Cost Structures Cost- Driven Value- Driven
- 34. What are our key costs to deliver value? Car Part Manufacturers Manufacturing Design Vehicle Plants Intellectual Property Brands Marketing & Sales Manufacturing Research & Development
- 35. What are our key costs to deliver value? Distribution Agreements with Public Transport Networks. Write and Produce a Daily Paper Distribution Distribution Networks and Logistics Brand Content, Design & Print of a Daily Paper Distribution
- 37. Mass Market Dealers Vehicle Sales Vehicle Financing Cars, trucks, etc Financial Services Manufacturing Design Vehicle Plants Brands Car Part Manufacturers Marketing & Sales Sales Force Manufacturing Mostly High- End Brands Intellectual Property Research & Development
- 38. Advertisers Commuters Ad Sales Force Fees for Ad Space in Paper Free Newspaper Ad Space in High Circulation Paper Free City- Wide Commuter Paper Write & Produce a Daily Paper Distribution Network & Logistics Brand Distribution Agreements with Public Transport Networks Content, Design & Print of a Daily Paper Public Transport, Train & Bus Stations Distribution Acquisition Retention Distribution
- 39. WORKING WITH THE CANVAS Some Principles
- 40. Think Business Model, not product & market
- 42. One Idea per Canvas
- 43. Work Fast and Dirty
- 44. Use Post-It’s
- 45. Use markers, not pens
- 46. Pictures > Words
- 48. What you can do with a Canvas? Nearly everything! – Split or merge models – Split your group – Add/remove post-its – Draw and visualize
- 49. Web Users Globally People who want to call phones Mass Customised Skype.com Headset Partnerships Free Skypeout pre-paid or subscription Hardware Sales Free internet and video calls Cheap calls to phones (Skypeout) Software Development Software Developers Software Software Development Complaint Management Telco Partners Payment Providers Distribution Partners
- 50. PRACTICE
Editor's Notes
- #5: Customer Focused Uncertainty and Exploring Multiple Directions Focus on the Idea Failure before Execution Be able to Let Go
- #11: A canvas is a blank space, a completely white starting point from which an artist or designer can start to build. A canvas is supposed to be creative, messy, constantly changing.
- #38: Adjust Animation
- #39: Adjust Animation
- #41: Make this part cooler
- #42: Make this part cooler
- #43: Make this part cooler
- #44: Make this part cooler
- #45: Make this part cooler
- #46: Make this part cooler
- #47: Make this part cooler
- #48: Make this part cooler