Business plan for a start up with application of GIS technology
- 1. “BUSINESS PLAN FOR A START-UPWITH APPLICATION OF GISTECHNOLOGY” MGT 601: Business Environment & Fundamentals of Management Ananya Sharma (MT19GGS264) & Soumik Chakrborty (MT19GGS260) (M.Tech GIS, 3rd Semester, 2019-21) NIIT University NH 8, Delhi- Jaipur Highway, District Alwar, Neemrana, Rajasthan 301705
- 2. TABLE OF CONTENTS: I. Company Profile Details I. Mission andVision Statement II. Detailed description of Products and Services II. Business Idea to current status III. Major & Minor Milestones of Geo-Sport International IV. Horizontal Milestones Chronological Sequence V. Organization Structure I. OrganizationCulture II. Role of C.E.O in Operational Structure III. Role of C.T.0 in Operational Structure VI. Industry Competitive Scenario VII. Key Success Factors of Geo-Sport International VIII. FinancialAnalysis
- 3. COMPANY PROFILE in (Details) ■ Name of the Company:Geo-Sport International ■ Establishment date: 15th November, 2020 (15.11.2020) ■ Physical Address: 71- B Camac Street, Cannaught Place, New Delhi, 110001 ■ Contact No: +11 6678521, +91 774927397334, +91 882734667246 ■ CompanyWebsite: www.geo-sportinternational.com ■ Email of Company: management_geo-sport@geo-sport.int ■ Top Managers: President,Vice President, CEO, CFO, SEO
- 4. MISSION &VISION STATEMENT of Geo- Sport International: Mission Statement of the Company:To provide top notch geo-enabled intelligent services and products providing help to the community of Mining, Forestry, Agriculture, Civil and Aviation. Vision Statement of the Company:To provide effective and reliable geospatial intel and emerge as a strong leader in the field of geo-analytics.
- 5. ■ Listing details: BSE (Bombay Stock Exchange), LSE (London Stock Exchange) ■ Markets: Financial Market in form of Stock Exchanges, Bond market ■ Product and Services Description: In Geo-sports International we deliver effective nuances of the geo-spatial information from top to toe information possible for each and every project. Further we have our very own developed product instigating Artificial Intelligence for Feature Identification and Drone-data processing model helpingAgro and Forestry industry. ■ Verticals: BusinessVerticals also known as ‘Vertical Markets’ is extremely reserved marketing niche applicable for those domain specific industries just in this case of Geo- spatial analytics and development Industry.
- 6. Detailed Products & Services Description: ■ Road Detection Featured Product: Our very own product of Geo-Sport International has touched new heights in the field of machine learning and artificial intelligence; as we strive upon our “Road detection features ■ Farm Plots Product:This product has set high demand and standards in the field of Agriculture and Forestry ■ High-End Surveying Services: One of the leader in the industry of surveying and installation is the usage of state of the art GPS and RTK based technology for surveying. In this prospect the usage of model drone based Surveying is also provided. ■ Target-SpecificAnalytical Services: The analytics are provided by Geo-sport International in the form of latest analytical softwares.
- 7. Business Idea to current status: ■ Creation of Ideal Business plans to achieve subsequent milestone involves rapid formulation of Business ideology building up of pen-ultimate business strategy. ■ The greater business idea is to lead perpetual decent of modest strategy and a simple executable address to fulfil the long term goals for the company and short term achievements. ■ This specifically stems up the ideas of doing business keeping in mind the Mission and vision statement laid out by the early establishers of the company management.
- 8. Major & Minor Milestones of Geo-Sport International Major Milestones for Geo-sport International involve: I. Legal procedures such as incorporating your business or creating a partnership; II. Acquiring all the required licenses and permits; III. Securing office and client spaces; IV. Designing, developing and packaging your product for sale; V. Purchasing business items or other materials; VI. Hiring employees;
- 9. Minor Milestones for Geo-sport International involve: a. Effective Policy endorsement from Capitalists thereby raising Stakes of Company. b. First Testing of services in the form of First Project testing. c. Increase in market base with potential market increase. d. Set up of new Offices. e. Receiving best Innovation awards internationally. f. First Effective delivery of Project commitment in order with client standards.
- 12. Organization Culture: The type of structure is a combination of both Convectional hierarchical and functional based departmentalization. This comes with the follow up of the compartmentalization strategies inflected with both the type of structures. The ‘Matrix type’ of Organization structure begins with the vestige of powers both on respective department managers and also in the hands ofTop officials in the form of C.E.O who is responsible for the handling of all the decision making to be done. In extreme cases the involvement will include the supreme members of the club who are President andVice-president. Ultimate decision calls are taken by the collective input from President,Vice- President is a post just served in physical absence of the President and hence forth.
- 13. Role of C.E.O in Operational Structure: ■ Two most important roles in Geo-sport InternationalCompany – Chief Executive Officer (C.E.O) and the ChiefTechnologyOfficer.These two key roles in a startup are at the top of our structure and have two distinct areas of responsibility.The CEO is responsible for: Marketing & sales Legal stuff HR General management Supervising and communicating with the CTO
- 14. Role of C.T.0 in Operational Structure: ■ The CTO (Chief TechnologicalOfficer) in a start-up organization like Geo-Sport International have a much larger role to play than just managing technicalities. ■ The role of CTO involves multiple discipline handling in the form of protective measures of overall project management handling, Developing team and QualityAssessmentTeam.
- 15. Industry Competitive Scenario: • Size: 50 -100 • Type: Start-Up • Revenue: 50 Lakhs INR 1.Equinox Drones • Size: 50 -100 • Type: Established • Revenue: 50-80 Lakhs INR 2.Ramtex GEO • Size: >100 • Type: Startup • Revenue: ~ 1 Crore INR 3.Skylark drones • Size: < 50 • Type: Startup • Revenue: ~ 15 Lakhs INR 4.INDrones • Size: < 50 • Type: Startup • Revenue: ~ 15 Lakhs INR 5.DroneTech Labs
- 16. ■ Fig. 04: Representation of Common Market Disruptive Indexes. ■ (Source: How to Create a Competitor Analysis Report (Templates Included). May 08th 2020)
- 17. Key Success Factors of Geo-Sport International •Chance of expanding market may lead to target of greater audience. •More awareness may lead to constant flow of Projects. •Innovation in Artificial Intelligence may bring solid influence in the market. •Extreme Competition may lead to drifting away from market. •Lack of Projects may drive into huge losses to the company. •Compliance permits and laws for Drone – operation is very strict and varies from place to place. •Initial Cost of operation in Field Higher than others due to constant new machinery procurement •SEO poorly optimized •Industry is very domain niche specific. Non availability of constant work. •High End Precise Measurements for Surveying. •Open Innovation and Focus on Newer Technologies. •>10000 sq. km of area information recorded and processed easily. Strength: Weakness: Opportunities:Threats:
- 18. Financial Analysis ■ Fig. 05 Represents Balance Sheet Analysis for the Geo- sport International for the financial year of 2020-21. ■ However the given Fig. denotes hypothetical expenses and assumptions made. In reality Annual FinancialAnalysis consists of varied documents including most important Pofit & Loss statement and Cash Flow statements for a year. ■ The most important calculation from all of these important documents is to have a comparison of the Company’s Performance. Performance is executed in the form of two key parameters Ratio and Growth.