C H A P T E R T W O
- 2. A process used to get ready for a profitable and sustainable business futurePart of the process is to identify the firm’s goals (Growth, Competitive position, Geographic scope, and Other objectives)Strategic Planning
- 3. Used to discover what strengths and weakness a business must deploy against threats and opportunitiesLeads into e-business and e-marketingFirms select an e-business model that will help them accomplish their overall goalsSWOT Analyes
- 4. When corporate leave business’s strategies include information technology components they become e-business strategiesExplain the rationale for the chosen objectives and strategiesE-Business Strategy
- 5. Uses digital processes and integrates customer information “touch points” (retail store or company offices, by mail, telephone, or over the internet)Results are integrated to build a complete picture of the customers characteristics, behavior, and preferancesCustomer Relationship Management
- 6. Used to measure strategy effectiveness within a companyE-business models into components with measurable outcomesCommunicate to employees what results are valued by the companyPerformance Metrics
Editor's Notes
- #7: Source: E-Marketing Forth Edition