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Communities 2.0 update
                                             and
Maximise Your Use of Digital Media to Build Audiences, Consult, Campaign and Deliver Impact


                                    Josh Hoole
               Circuit Rider Development Manager, Communities 2.0
                                       14 March 2012
C2.0 Update WCVA SON 14MAR12
What we‟ll cover

1. The Project

2. The Impacts

3. The Challenges

4. The Future
Communities 2.0
•   Funded through Welsh Government and
    European Regional Development Fund
    (ERDF)
•   £16m over 6 yrs
•   April 2009 – March 2015
•   Supports:
  •   Enterprises
  •   Third Sector organisations
  •   Individuals
What is Digital Inclusion?
• Getting people online

• 8.73million non-liners in UK
  (ONS)

• 785,000 non-liners in Wales
• Over 66% are Older People
• Majority of the rest are:
   • In Social Housing
   • Unemployed
   • Low waged
   • Disabled people
Why Digitally Include?
• Being online is fundamental to being
  an active citizen, consumer, employee,
  friend...
• Families can save between £250 - £550
  per year
• Able to access information & services
  online
• Barriers are Inspiration, Skills & Price
• C2.0 has helped over 5,000 people &
  250 Organisations
C2.0 Update WCVA SON 14MAR12
The Impact – Why do we do it?
1. Professionalisation of the Sector
2. Impact of Technology on
   efficiency and effectiveness
3. Sustainability impact
4. Ability to play with the big boys
5. Technology underpins all
   organisations
The Impact – Who do we help?
               1. Support for third sector
                  including social enterprises
               2. C2.0 operates in top 30%
                  LSOA‟s
                  •   Expanding in Phase 2
               3. Focus on
                  •   Older People
                  •   People with Disabilities
                  •   Social Housing
                  •   Economically inactive
The Impact – How do we help?
                                              CVC
                                              Tech
We offer appropriate and                    Training
                                              Days
  sustainable technology
                            Digital
  solutions                Inclusion
                                                             Circuit
                                                             Rider
                              for
                                                            Support
                           Members




                                                        Online
                                 Capacity
                                                       Comms
                                  Build
                                                       Support
PATCH
1. Improved online marketing and
   improved website = increased
   donations
2. Facebook & website to highlight
   items they are “desperate for” =
   more relevant donations
3. No more need for a newsletter =
   reduced costs & more time
4. General „backroom‟ tech support
   = increased efficiency
The Challenges
•   Poor connectivity
•   Skills, Inspiration & Cost
•   Volunteers & turnover
•   Mindset change for organisations
•   Time for meaningful support
•   Sourcing new clients
The Future – what‟s next?
• Changing tech landscape
   • Cloud and mobile technologies
   • SMS
   • Ubiquitous Social Media
• Increased beneficiary numbers
  due to direct DI work + JCP+
• PAVS leading Wales vols plan
• Strategic initiatives & alliances
• Regional working
Any Questions?
clickconnectdiscover.org




                      @Communities2_0
                      @jho3446


0845 474 8282

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C2.0 Update WCVA SON 14MAR12

  • 1. Communities 2.0 update and Maximise Your Use of Digital Media to Build Audiences, Consult, Campaign and Deliver Impact Josh Hoole Circuit Rider Development Manager, Communities 2.0 14 March 2012
  • 3. What we‟ll cover 1. The Project 2. The Impacts 3. The Challenges 4. The Future
  • 4. Communities 2.0 • Funded through Welsh Government and European Regional Development Fund (ERDF) • £16m over 6 yrs • April 2009 – March 2015 • Supports: • Enterprises • Third Sector organisations • Individuals
  • 5. What is Digital Inclusion? • Getting people online • 8.73million non-liners in UK (ONS) • 785,000 non-liners in Wales • Over 66% are Older People • Majority of the rest are: • In Social Housing • Unemployed • Low waged • Disabled people
  • 6. Why Digitally Include? • Being online is fundamental to being an active citizen, consumer, employee, friend... • Families can save between £250 - £550 per year • Able to access information & services online • Barriers are Inspiration, Skills & Price • C2.0 has helped over 5,000 people & 250 Organisations
  • 8. The Impact – Why do we do it? 1. Professionalisation of the Sector 2. Impact of Technology on efficiency and effectiveness 3. Sustainability impact 4. Ability to play with the big boys 5. Technology underpins all organisations
  • 9. The Impact – Who do we help? 1. Support for third sector including social enterprises 2. C2.0 operates in top 30% LSOA‟s • Expanding in Phase 2 3. Focus on • Older People • People with Disabilities • Social Housing • Economically inactive
  • 10. The Impact – How do we help? CVC Tech We offer appropriate and Training Days sustainable technology Digital solutions Inclusion Circuit Rider for Support Members Online Capacity Comms Build Support
  • 11. PATCH 1. Improved online marketing and improved website = increased donations 2. Facebook & website to highlight items they are “desperate for” = more relevant donations 3. No more need for a newsletter = reduced costs & more time 4. General „backroom‟ tech support = increased efficiency
  • 12. The Challenges • Poor connectivity • Skills, Inspiration & Cost • Volunteers & turnover • Mindset change for organisations • Time for meaningful support • Sourcing new clients
  • 13. The Future – what‟s next? • Changing tech landscape • Cloud and mobile technologies • SMS • Ubiquitous Social Media • Increased beneficiary numbers due to direct DI work + JCP+ • PAVS leading Wales vols plan • Strategic initiatives & alliances • Regional working
  • 15. clickconnectdiscover.org @Communities2_0 @jho3446 0845 474 8282