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CrowdAhead




      “The wisdom of the crowd”
CrowdAhead




    I have a business idea and need funds,
                where do I go?
CrowdAhead




       Friends, Family & Fools?
CrowdAhead




             Bank?
CrowdAhead




     Venture Capital, Business Angels,
              Government?
CrowdAhead




   How many people find themselves in this
               situation?
CrowdAhead
 Benefits of asking the crowd for funding
 •   Lower costs of raising finance
 •   Global reach for investors
 •   Free Marketing costs for idea testing
 •   Transparency
CrowdAhead
 Benefits of investing through crowdfunding
 •   Higher returns
 •   Better spread of risks
 •   Ability to participate in otherwise unknown ideas
 •   Feeling of involvement in the idea
 •   Better information than traditional ‘due diligence’
     methods
CrowdAhead
 “Crowdfunding Industry Report”1
 • $1.5 billion was raised globally in 2011 through
   crowdfunding
 • $584 million was raised in Europe in 2011
 • Reward-based crowdfunding is the largest category
 • Equity-based crowdfunding is the fastest growing
 • General crowdfunding annual growth rate 63%
 • Equity-based crowdfunding annual growth rate 114%


               1   crowdsourcing.org – May 2012
CrowdAhead
                        Crowdfunding flavours




 Reward-based                                       Loan-based
Return: not financial                         Return: principle + interest
                            Equity-based
                             Return: equity
CrowdAhead
 CrowdAhead’s intentions
 • Establish first in UK
 • Initially focus on equity-based crowdfunding
 • Raise £200,000 in 2 phases until platform is self-
   funding
 • Go live in January 2013
 • Cash-flow positive by end of 2013
 • Positive cash balances by end of 2014
CrowdAhead
 CrowdAhead’s revenue streams

 • Success fee only – set at 5%

 • Possible future streams
      •   Listing fees
      •   Affiliates
      •   Advertising
      •   Added services
CrowdAhead
 The crowdfunding market (July’12)
 • $1.5 billion raised in 2011 of which $ 584 million in
   Europe
 • Growth rate: 63%
 • Growth rate equity based crowdfunding: 114%
 • Equity based crowdfunding only possible in Europe at
   the moment – not in the US until 2013
 • Expectations:
    “crowdfunding market could reach $300 billion and will be largely
    driven by families and individuals investing a small percentage of
    their assets directly into ventures”2
    2Fred Wilson, co-founder of the venture capital firm Union Square Ventures (which has invested in Twitter,
    Tumblr, Foursquare, and Zynga)
CrowdAhead
       In the United Kingdom:

       204,000 new companies formed
       in January - June 2010
       http://www.bbc.co.uk/news/business-11535932




        4,500,000 Small Businesses
        http://www.fsb.org.uk/stats
CrowdAhead
CrowdAhead
       Why CrowdAhead?
         •   The concept
         •   The market
         •   The people
         •   The future



        The wisdom of the crowd

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Ca presentation vs 1

  • 1. CrowdAhead “The wisdom of the crowd”
  • 2. CrowdAhead I have a business idea and need funds, where do I go?
  • 3. CrowdAhead Friends, Family & Fools?
  • 4. CrowdAhead Bank?
  • 5. CrowdAhead Venture Capital, Business Angels, Government?
  • 6. CrowdAhead How many people find themselves in this situation?
  • 7. CrowdAhead Benefits of asking the crowd for funding • Lower costs of raising finance • Global reach for investors • Free Marketing costs for idea testing • Transparency
  • 8. CrowdAhead Benefits of investing through crowdfunding • Higher returns • Better spread of risks • Ability to participate in otherwise unknown ideas • Feeling of involvement in the idea • Better information than traditional ‘due diligence’ methods
  • 9. CrowdAhead “Crowdfunding Industry Report”1 • $1.5 billion was raised globally in 2011 through crowdfunding • $584 million was raised in Europe in 2011 • Reward-based crowdfunding is the largest category • Equity-based crowdfunding is the fastest growing • General crowdfunding annual growth rate 63% • Equity-based crowdfunding annual growth rate 114% 1 crowdsourcing.org – May 2012
  • 10. CrowdAhead Crowdfunding flavours Reward-based Loan-based Return: not financial Return: principle + interest Equity-based Return: equity
  • 11. CrowdAhead CrowdAhead’s intentions • Establish first in UK • Initially focus on equity-based crowdfunding • Raise £200,000 in 2 phases until platform is self- funding • Go live in January 2013 • Cash-flow positive by end of 2013 • Positive cash balances by end of 2014
  • 12. CrowdAhead CrowdAhead’s revenue streams • Success fee only – set at 5% • Possible future streams • Listing fees • Affiliates • Advertising • Added services
  • 13. CrowdAhead The crowdfunding market (July’12) • $1.5 billion raised in 2011 of which $ 584 million in Europe • Growth rate: 63% • Growth rate equity based crowdfunding: 114% • Equity based crowdfunding only possible in Europe at the moment – not in the US until 2013 • Expectations: “crowdfunding market could reach $300 billion and will be largely driven by families and individuals investing a small percentage of their assets directly into ventures”2 2Fred Wilson, co-founder of the venture capital firm Union Square Ventures (which has invested in Twitter, Tumblr, Foursquare, and Zynga)
  • 14. CrowdAhead In the United Kingdom: 204,000 new companies formed in January - June 2010 http://www.bbc.co.uk/news/business-11535932 4,500,000 Small Businesses http://www.fsb.org.uk/stats
  • 16. CrowdAhead Why CrowdAhead? • The concept • The market • The people • The future The wisdom of the crowd