Economic Development Websites at CALED 2002 Annual Conference
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The document discusses best practices for utilizing the internet in economic development, highlighting its role in business attraction, workforce development, and effective linkages. It presents statistics showing the growing importance of online resources in site selection and business operations, with 40% of projects starting online and a majority of site selectors using the internet for research. Additionally, it emphasizes the need for governments to invest in online information access as a priority for supporting businesses.
Economic Development Websites at CALED 2002 Annual Conference
- 1. Best Practices in Web Site Economic Development: Internet for effective business linkages, business attraction and workforce development Anatalio Ubalde GIS Planning California Association for Local Economic Development Annual Conference San Diego, California April 2002
- 3. •Over 300 Million on the Internet •1 million more each month •Social, cultural & economic change •Rapid Change State of the Internet
- 4. 63% of Americans use the Internet 85% of college graduates use the Internet Source: Council for Excellence in Government, September 2000
- 5. 79% of businesses have used government web sites, 73% say the ability to find information or conduct transactions over the Internet has made it easier to do business Source: Council for Excellence in Government, September 2000
- 6. 87% of businesses say it should be a priority for government to invest in making more information and services available over the Internet. Source: Council for Excellence in Government, September 2000
- 7. “As an information engine, the Internet is the future of Economic Development ” Wayne Schell CEO/President CALED
- 8. Vincent Flanders co-author of Web Pages That Suck "Now, people look at a poorly designed site and ask, 'Do we want to do business with them?'"
- 9. Presentation: Deanna Weeks & Jo Marie Diamond East County Economic Development Council Connectory.com
- 10. Presentation: Linda Wong Los Angeles County Workforce Collaborative http://maps.laworkforce.org
- 12. Los Angeles Collaborative • A three-year (1998 - 2001) project to improve content and delivery of education and training services by aligning programs with needs of existing & emerging industries.
- 13. LA Collaborative Partners • Employment Development Department • L.A. Area Chamber of Commerce • L.A. County Department of Public Social Services • L.A. County Economic Development Corporation • L.A. County Office of Education • L.A. / Orange County Community Colleges Consortium • South Bay Workforce Investment Board representing L.A. County’s 8 WIBs • California Workers Assistance Program AFL-CIO
- 14. Context • Connect: – Business/Employers – Employees – Training Facilities • By Geography
- 15. Workforce Training • Locate Institutions that provide employment training • Search by: – Industry – Location
- 17. LA Workforce
- 18. Importance of the Web for Business Attraction & Site Selection
- 19. Jeff Finkle CEO/President International Economic Development Council April 2001 “Site Selectors are seeking ever more detailed, updated online information"
- 20. • The importance of Web Marketing for Economic Development increased two-fold in 3 years (1996-1999) • The Web is predicted to have the largest growth of any economic development marketing tool • An Economic Development Web Site is more effective than direct mail, advertising & telemarketing Source: 1999 Development Councellors International Survey Importance of the ED Web Site
- 21. • 40% of all site-selection projects begin on the Internet • 84% of site-selectors access the Internet in the process • Top media for site selectors: “knowledge web sites” Site-Selection Consultants Source: Wadley-Donovan, Whittaker Associates, Trent Boozer, U.S. Sites & Development, IEDC Econ. Dev. Now
- 22. Site-Selection • 85% of Expansion & Relocation Decisions are made without the help of a professional consultant. • The site selection research by this group is performed after business hours & weekends Source: Wadley-Donovan Group
- 23. Presentation: Anita Hawkes Vallejo Chamber of Commerce www.VallejoSite.com
- 24. Online Promotion of Local Businesses
- 25. Promote Local Business • Search for local businesses by – Type/Industry – Nearby Location • Promote spending & services in your own community • Use Generic or Specialized Web Site Applications
- 26. Link to web site – Mapquest
- 27. Link to web site – Yahoo
- 28. Linking to Standard Web Site • Benefits: – Affordable – Simple • Liabilities: – Promotes other businesses outside of your community (priority to paid ads) – Cannot control quality of data – Cost
- 29. Create Your Business Finder
- 31. Online Tourism Promotion & Virtual Tours
- 34. Thank you! Anatalio Ubalde ubalde@gisplanning.com (510) 872-4960 www.gisplanning.com