Facebook for Economic Development
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The document discusses the significance of Facebook for economic development organizations, highlighting its status as the largest social network with over 600 million users. It outlines strategies for utilizing Facebook to enhance engagement and achieve marketing goals, emphasizing best practices such as creating dedicated organizational pages and integrating multimedia content. Additionally, it provides tips for fostering community interaction and leveraging social media for effective marketing and outreach.
![“Check out the artist's rendering of the new
library that will be constructed in downtown
[city name taken out] http://ht.ly/4OACS”](https://image.slidesharecdn.com/facebook4economicdevelopmentdciandgisplanning-110510201205-phpapp02/85/Facebook-for-Economic-Development-43-320.jpg)
Facebook for Economic Development
- 1. For Economic Development With over 600 million users, Facebook is by far the largest social network, but what does that mean for today’s economic development organization?
- 2. Ryan Shell Anatalio Ubalde Director, Social & Digital Media CEO & Co-Founder
- 3. Image from the book: Economic Development Online by Ubalde & Krueger, 2011
- 4. The State of Facebook
- 5. Social Media Accounts LinkedIn 85 Twitter 175 Facebook 500 0 200 400 600 Millions Source: Facebook, Linkedin, Twitter
- 11. “An overwhelming number of marketers consider social media to be integral to their strategies this year, and 70% plan to increase their social media budget by more than 10% this year.” Source: poll from Effie Worldwide and Mashable
- 12. “87% said social media was “important” or “very important” to achieving their biggest marketing goal this year.” Source: poll from Effie Worldwide and Mashable
- 14. People have Profiles. Business have Pages.
- 15. This is a personal PROFILE it is not an organizational PAGE
- 16. This is a Facebook PAGE for an Economic Development Organization
- 17. How to Create a Facebook Page For your Economic Development Organization Just a few minutes to get started
- 19. Elements of a Facebook Page For economic development organizations
- 20. The button for people to “like” Organization Logo the organization Links (Tabs) The Wall Information about the organization and contact information People who “like” the organization
- 21. Facebook Page Wall Posts Things you can share to engage your audience
- 22. Invitation to a networking event
- 23. Inviting discussion about what the community needs
- 24. Inviting people to an event Add the event directly to your sponsored by the organization personal calendar
- 25. Post an available job
- 26. Someone else posted a “thank you” for including their business in the EDC’s newsletter
- 27. Share positive news articles
- 28. Post Photos
- 29. Respond to questions and educate people about your organization
- 30. Post Videos
- 31. Facebook Links: More Information For economic development organizations
- 32. Video Link/Tab Videos posted by their organization
- 33. Photo Link Photos posted by their organization
- 34. Events Link
- 35. RSS/Blog Link Integrate RSS (Real Simple Syndication) feed Enable people to subscribe to your RSS feed
- 36. Email Signup Link Enable people to request e-mail communication from your organization
- 37. Music Link Enable download of economic development music
- 38. Demographics Link Show demographic, labor, & business data for your area Add this Facebook app at Facebook.com/ZoomProspector
- 39. Property Search Link Enable search of available business properties & land Add this Facebook app at Facebook.com/ZoomProspector
- 41. Best Practices
- 42. Disconnect Facebook & Twitter
- 43. “Check out the artist's rendering of the new library that will be constructed in downtown [city name taken out] http://ht.ly/4OACS”
- 45. Claim a Vanity URL http://www.facebook.com/username
- 46. Create a Custom Landing Page
- 50. Use Facebook for Research
- 53. Promote Community Surveys with Facebook Ads
- 57. The Economic Developer Who is Against using Social Media like Facebook for “Business” (but is wildly successful using Facebook for engaging site selection consultants and getting deals done).
- 58. Anatalio Ubalde Ryan Shell CEO & Co-Founder Director, Social & Digital Media ubalde@gisplanning.com ryan.shell@aboutdci.com Facebook.com/ZoomProspector Facebook.com/AboutDCI Twitter: @ZoomProspector Twitter: @AboutDCI