Facebook Groups, Pages and Causes
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The document discusses the usage of Facebook for personal and professional networking, highlighting that 65% use it personally while only 22% professionally. It emphasizes the importance of social capital in enhancing relationships and productivity within organizations and provides guidance on creating Facebook groups and pages to foster community engagement. Additionally, it touches on the implications for fundraising and communication strategies through social media platforms.
![Presenter: Lisa Colton Founder and President Darim Online [email_address] 434.977.1170 Groups, Pages and Causes Part 2 of a 3 part series](https://image.slidesharecdn.com/facebookgpc-090318211317-phpapp01/85/Facebook-Groups-Pages-and-Causes-1-320.jpg)
Facebook Groups, Pages and Causes
- 1. Presenter: Lisa Colton Founder and President Darim Online [email_address] 434.977.1170 Groups, Pages and Causes Part 2 of a 3 part series
- 2. Survey Results 65% of you use Facebook personally, but only 22% do so professionally. 9 of your organizations have an active Facebook group, 1 has a page, and 1 cause.
- 3. Social Networking This is all about connecting with each other as real people. Increasing transparency, connection, & knowledge about each other. Social networking is a TOOL. What’s something useful or important you’ve learned about a friend on on Facebook? Photo credit: KarenSJilly, Flickr
- 4. Communication Revolution Social Media is fundamentally changing the way people relate to one another, and provides not just new opportunities, but new norms for relationship building and doing business. Volume Immediacy, medium Volume, Viral, and Personal
- 5. Connecting and Distributing Your Message 80/20 Rule example: 80% of your fundraising comes from 20% of the wealthiest donors. New Perspective: 80% of your message is distributed through 20% of your most connected constituents. Connect with the well-connected! Leverage their networks and trust.
- 6. Social Capital Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources. Examples to share?
- 7. Ambient Awareness See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008 http://tinyurl.com/5frgla Implications for community building, staff relationships, team cohesion, board engagement, volunteer and donor recruitment and engagement, etc. If you are in the business of relationship building, this is one of your most powerful tools. Connecting members to each other, and staff listening to what’s happening in their lives.
- 8. Facebook Groups and Pages More top-down, org initiated/managed Become a “fan” of the page Good stats reporting on page activity Functions as a profile for an org rather than a person Actions appear as a news feed Searchable in Google Bottom-up, often lay organized Become a “member” of the group Admin can send msgs to members of the group (up to 1200) Gathering place for people with similar interests PAGES GROUPS
- 9. Groups Info/description Members Discussion board Events Wall Photos/Video
- 10. Pages Wall Fans Events Videos/Photos
- 11. Creating a Group 1. Bottom of your screen 2. Create a New Group 3. Complete the Info 4. Add content! Invite people! Add admins (officers) if you want.
- 12. Creating a Page Bottom of your screen “ Create New Page” Select category and name. 4. Edit page, add details & applications 5. Publish the page
- 13. Causes 27 million users Create general or specific causes Processed through NetworkForGood Instant online donations Urgency helps
- 14. Causes Recruit joiners and donors Add a badge to your own profile Birthday feature
- 15. Oakland Sinai Main synagogue page Gabby as admin Connections with current and prospective members
- 16. Events Event details Send invite to group/fans See who’s coming Option to share with others
- 17. Groups Interfaith Families Out and About (LGBT) (Just launched 2 days ago)
- 18. Q/A and Discussion Your experiences Successes? Frustrations? Questions?