Call Intelligence Index
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The 2015 Call Intelligence Index by Invoca reveals that voice conversations significantly influence customer purchase decisions, with phone calls achieving 30-50% conversion rates compared to just 1-2% for clicks. The analysis of 32 million phone calls indicates that mobile channels are increasingly driving calls, particularly during the purchase phase, with calls generating over $2 billion in revenue in 2014. Additionally, phone calls provide valuable customer insights and indicate high buyer intent, evidenced by an average call duration of over 4 minutes.
Call Intelligence Index
- 1. 2015 Call Intelligence Index What do phone calls have to do with digital marketing? It turns out, everything.
- 2. And we know because Invoca is a call intelligence solution. That means a lot of phone calls run through our platform. Millions and millions and millions and millions... 2015 Call Intelligence Index 2
- 3. So what did we find from analyzing 32 million phone calls? 32015 Call Intelligence Index
- 4. A whole lot. But here are the 5 big-picture takeaways that will make your marketing much more powerful. 42015 Call Intelligence Index
- 6. A real, voice-to-voice conversation is the most influential interaction in the customer’s path to purchase. In fact... 62015 Call Intelligence Index
- 7. Phone calls have 30-50% conversion rates. Compare that to just 1-2% for clicks. 30-50% Phone Call Conversion 2% Click Conversion 72015 Call Intelligence Index
- 8. Two Customers love to call when...
- 9. They need personal assistance 75% 92015 Call Intelligence Index of consumers say a phone call is the quickest way to get a response.
- 10. 51% 102015 Call Intelligence Index of customers say they “always” or “frequently” need to call a business from a mobile search ad. They conduct mobile searches
- 11. 112015 Call Intelligence Index They want to make a purchase of mobile searchers say click to call is most valuable in the purchase phase. 61%
- 12. As a result, calls are increasing across industries, especially those that rely on lead generation. Home Services Insurance Automotive Education Financial Services 122015 Call Intelligence Index
- 14. Mobile-specific Channels Mobile Search 45% 54% Did you know... 142015 Call Intelligence Index 54% of calls come from mobile-specific marketing channels. 45% come from mobile search alone.
- 16. $2.2 billion in sales in 2014 In 2014, marketers that use Invoca drove more than $2 BILLION in revenue from phone calls. 162015 Call Intelligence Index
- 17. Five Phone calls provide deep customer insights like...
- 18. Key customer demographic data California drives the most number of calls, but Mississippi has the highest number of calls per capita. 182015 Call Intelligence Index
- 19. Valuable behavioral trends The most popular day for calls is Tuesday, which has 48% more calls than Sunday. Mobile Landline Mon Tues Wed Thurs Fri SatSun Call Volume 192015 Call Intelligence Index
- 20. Quality indicators Phone calls are a source of extremely high quality traffic. The average call duration across industries and marketing channels is more than 4 minutes long , revealing high-buyer intent. 5 4 3 2 1 4 min 7 sec 202015 Call Intelligence Index
- 21. But that’s not all Download the full report. We promise it will be the first step to driving revenue and relationships across every customer interaction. DOWNLOAD NOW Sources: New Voice Media, Google, The Role of Click to Call in the Path to Purchase