Campaign (business) model canvas slide share
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The document discusses the essential components of a business model canvas for campaign engineering, emphasizing the need to understand customer segments, unique value propositions, and key activities. It outlines various aspects such as channels to reach backers, unfair advantages over competitors, and the key resources required for a successful campaign. Additionally, it highlights production and campaign expenses, and the importance of partnering with industry experts and strategists.
Campaign (business) model canvas slide share
- 1. Business Model Canvas Campaign Engineering Albin Bajramovic FundCaster.CO http://bit.ly/Udemy-CCE
- 2. No Plan Survives First Contact With Customers - Steve Blank
- 3. Customer Segments Unique Value Proposition Key Partners Key Activities Key Resources Unfair Advantage Channels Total Expenses Campaign Expenses Production Expenses
- 4. Unique Value Proposition Value Hypotheses What value are you delivering to your backers? • Performance • Customization • “Getting the Job Done” • Design • Price /Cost Reduction • Risk Reduction • Convenience/Usability • Team • Newness
- 5. Customer Segments For whom are you creating value? Who are your most important customers? • Who do you benefit? • Who is your perfect customer? • Where do they hang out? Create buyer backer personas for each segment!
- 6. Channels What media outlets are you going to use to reach your potential backers? • Social Media • - Facebook, Twitter, LinkedIn • Email lists • Bloggers • Media outlets
- 7. Unfair Advantage How are you better/different from your competition? • The Team • Insider Information • Authority • Single-minded passion
- 8. Key Activities What are the most crucial steps you need to take to advance your campaign? - Communication What are the biggest friction point that needs your attention? • Channel discovery and development • Size of the network • Marketing • Product Development • Assets Development • Video • Story • Rewards
- 9. Key Resources What key resources do you need to secure to run your campaign? • Intellectual (IP) • Financial • Human
- 10. Key Partners Who are your key partners? Who are your key suppliers? • Industry experts • Video producer • Social Media Strategist • Bloggers • Evangelists
- 11. Production Expenses • Manufacturing Cost How much money will it cost to deliver on your value proposition? Which key resources are most expensive? Which key activities are most expensive? • Design • Rent • Equipment • Salaries
- 12. Campaign Expenses • Platform Fees What aspects of your campaign do you need to outsource? • Video production • Photos • Social Media Strategist • Rewards • Shipping • Copywriting • PR & Marketing
- 13. Check out the full class @ http://bit.ly/Udemy-CCE
Editor's Notes
- #2: In this section ( Discovery and Validation) we are going to talk about some of the neat startup tools that will come in very handy during your crowdfunding journey. One of these tools is Business Model Canvas, but since we are going to be using it for crowdfunding – lets call it Campaign Model Canvas So what is campaign model canvas? – well it is simply a strategic management tool which allows you to describe, challenge and track all assumptions your making about your upcoming campaign.
- #3: To quote Steven Blank – “No Plan Survives First Contact With Customers” You might think you have it all figured out…but the truth is that unless you have done this exact same thing before, you are probably making many assumptions that could end up costing you dearly…so instead of going forward blindly or writing a set in stone plan and making many assumptions about what people want, where they are going to come from to back your campaign, why do they care, we are going to use a dynamic model and test the most crucial components of your plan. There is a good reason why majority of startups, just like it’s the case with crowdfunding campaigns, fail. Assuming you can execute, there is often a disconnect between how we imagine and communicate the value our product or service provides and how others perceive it. Campaign Model Canvas allows you to state all the main assumptions about the key components of running a successful crowdfunding campaign. It has a very simple layout which will allow you to keep track of relationships between those components, how they relate to each other and potential friction points between those key components. It also makes it easy to test all your major assumptions and pivot if feedback your are receiving is not matching reality as you first percived it. So lets look at the canvas….
- #4: Campaign Model Canvas consists of 10 boxes which will help you keep track of 10 components every person or organization needs to keep track of if they want to launch a crowdfunding campaiagn. These ten components are UVP, CS– Channels, UA, KA, KR, KP, - CE, PE, TE So lets take a closer look at the individual boxes
- #5: So the first box we are going to look at is Value Proposition - AND what it does, is it helps us answer the question What are you building OR what value are you bringing to your potential backers? We are going to dedicate a full session to UVP alone, but just to mention few things that are going to go in to your VP Performance Customization “Getting the Job Done” Design Price /Cost Reduction Risk Reduction Convenience/Usability Team Newness 9 Golden Guidelines to a Good UVP •Be different but make sure your difference matters •Target early adopters •Focus on finished story benefits •Pick your words carefully and own them •Answer: WHY, WHO, and WHAT •Study other good UVPs •Create a high-concept pitch •Mirror •Test your hypotheses In most simplest terms you want to answer what problem are you solving or what need are you fulfilling Problem is -> I cant find my keys Need - > I want to be entertained
- #6: Next square helps us track answers to the question Who are your customers? Techies Music lovers Parents? Chances are that you will have multiple customer personas But you have to understand all the major segments; Who are they, why do they care, and why are they going to back you And one of the most important questions; WHERE DO THEY HANG OUT?
- #7: How are you going to get your campaign in front of your target audience How are you going to reach your target audience? What blogs or news outlets do they follow/read? What sites do they visit? Where did previous similar campaigns promote their projects? How many of them are in your 1st degree network? Social Media - Facebook, Twitter, LinkedIn Email lists Bloggers Media outlets
- #8: Unfair advantage is different in business model canvas and campaign model canvas In business model canvas anything that can be copied is not really considered unfair advantage, in crowdfunding that is not necessarily true The Team Insider Information Authority Single-minded passion
- #9: What are the biggest friction point that needs your attention? Channel discovery and development Size of the network Marketing Product Development Assets Development Video Story Rewards
- #10: Key Resources
- #12: Ask for minimum and shoot for more Find multiple vendors for your product Run multiply scenarios You are not asking for a salary!
- #13: Platform Fees Video production Photos Social Media Strategist Rewards Shipping