How to generate leads for FREE
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The document outlines lead generation as the marketing process of capturing interest in products to build a sales pipeline. It discusses various aspects such as definitions, tactics, metrics planning, and nurturing leads, alongside a variety of content types and strategies. Additionally, it emphasizes the importance of understanding the target audience and adhering to relevant regulations in lead generation efforts.
How to generate leads for FREE
- 2. Launch into the world of Lead Generation
- 5. • What is lead generation ? • Defining a lead • Lead Generation Funnels • Lead Generation Tactics • Metrics Planning • Lead Nurturing Part One Part Two with Marilyn Benninger, CGA LinkedIn Workshop for Lead Generation
- 6. “Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline.” ~Marketo
- 7. Firmagraphic • Name of Company • Company Size • Location • Revenue • Number of divisions • Products / Services sold • Industry BANT • Budget: Can this lead afford your product or service • Authority: Is the contact the decision maker? • Need: Is there a pain that your product or service can solve? • Time: Buying timeframe? Does is align with your sales cycle?
- 9. Direct Mail and Email Marketing Content Marketing Social Media Events Telesales
- 10. • Articles • Blogs • Case Studies • Checklists • Ebooks • Email • Infographics • Kits • Definitive Guides • Podcasts • Reference Guides • Slideshares • Surveys • Templates • Videos • Webinars • Whitepapers • Workbooks
- 12. 80 % Educational
- 13. 20 % Promotional /CTA
- 19. • Timing • Subject Lines • Call To Action • Content
- 20. • Time of opt-in • Early Bird • Time Zone • Domain
- 21. • Questions • Top 5 • You are not alone • Conversational Language
- 22. • Subscribe to Newsletter • Forward to a friend • Follow us on Social Media • Attend an event • Get a Quote • Promotional Offer • Limited Time • Download Now • Feedback/Review/Comment • Survey
- 23. • Relative • Short and Sweet • Pain Point • Solution • PROOF READ
- 25. • Specific Campaigns • Extremely Targeted • Launch Event • Create Awareness • Introduce to Community • No Gimmicks
- 26. • Attend • Host • Webinars • Trade Shows • Fairs • Conferences • Networking
- 27. • Be persistent • Time of day matters • Day of the week matters • Proper contact info • Get past the gatekeeper • Right technology Or Call an Expert