Campaign to date overview jan 16 2014
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Madison Logic ran an advertising campaign from November 4th 2013 to January 16th 2014. The campaign generated 167,795 impressions, 990 direct downloads, and 300 leads. The majority of leads, 93%, came from dedicated email blasts. Messages about data assessment and best practices for data quality and management resonated most. Nearly half of impressions reached marketing managers and professionals in healthcare, computer/technology, and banking industries. Most leads came from medium-sized companies employing between 100-4,999 people.
Campaign to date overview jan 16 2014
- 1. 1 Madison Logic – Campaign Overview 167,795 impressions 990 direct downloads 300 leads Launch Date: Nov 4th 2013 Today’s Date: Jan. 16th 2014 181 Publishers
- 2. 2Lead Source Breakdown 93% 1% 1% 1% 1% 3% Dedicated Blast Directory Organic Directory, Ad Served Email Contextual Search Website Contextual
- 3. 3Which Messages Are Resonating Most? 3 172 86 39 Free Cloudbased Marketing Data Assessment--Confidential and Secure Learn 5 Tips to Maximize the ROI of Your Data Management Plan Learn the 5 Best Practices to Improve Your Data Quality Learn the 5 Questions to Ask Your Potential Data Hygiene Partners
- 4. 4Who Saw Our Messages? 47% 15% 8% 8% 5% 5% 4% 4% 4% Marketing Manager/Professional Other Executive Management (Chairman/CEO/CFO) Senior Management (SVP/GM/Director) Marketing Vice President Marketing Director Other IS/IT Technology Professional CIO/CTO/CSO Technology Director
- 5. 5Which Industries Did We Reach? 17% 13% 11% 10%8% 7% 5% 4% 4% 3% 3% 2% 2% 2% 2% 8% Healthcare Computer and Technology Banking/Accounting/Financial Advertising/Media/Publishing Education and Training Manufacturing Other Industry Not Listed Marketing Non profit Organizations Entertainment/Travel/Hospitality Retail and Wholesale Transportation and Shipping Telecommunications Automotive Government and Public Administration Other Industry Not Listed
- 6. 6Leads By Company Size 66 66 63 84 21 0 10 20 30 40 50 60 70 80 90 1,000-4,999 100-249 250-499 5,000+ 500-999