Data driven marketing insights 2015
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A survey of over 1,500 marketing executives found that while using customer data and an omni-channel approach is a priority, many marketers still struggle with cross-team collaboration and consistency in their omni-channel efforts. The number of marketers applying data systematically to individualize messages has increased significantly since a similar 2013 survey. Most are seeking better understanding of customers to improve acquisition and retention, but challenges remain in fully realizing their data-driven goals.
Data driven marketing insights 2015
- 1. Learn more and view the full study at marketing.teradata.com. I N D I V I D U A L I Z E D I N S I G H T S PROGRESSING TOWARD TRUE INDIVIDUALIZATION TERADATA 2015 GLOBAL DATA-DRIVEN MARKETING SURVEY BRINGING MARKETING AND TECHNOLOGY TOGETHER THE DIGITAL MARKETING PLATFORM agree that integrating data across teams can improve customer service. say silos within marketing still prevent an omni-channel view of campaigns. Data based on a survey of 1,506 marketing and communications executives worldwide, representing all major industries. The survey was conducted in the fall of 2014, and follows a similar survey conducted in 2013. TODAY 2013 43% 34% 92% 80% Yet of marketers say they take a truly omni-channel approach to reaching customers. admit that achieving consistency in omni-channel marketing remains a problem. cite more accurate decisions as one benefit of using data. cite faster decisions as a result of data. of marketers routinely apply data to individualize messages and offers. But only 83% 67% 59% 50% 44% What are the most challenging questions marketers face today? How can we better acquire and retain customers? How are marketing activities helping achieve corporate objectives? Are we meeting compliance regulations? Executives revealed they are searching for a deeper understanding of customers. Marketers using data systematically: TODAY 78% 2013 36% 9 in 10 say individualized marketing is a priority. As they strive for a one-to-one connection with their customers, The number of them looking to data-driven marketing for those insights has more than doubled since 2013. Today, more marketers control customer data. But much work remains to be done.