Campaign tracking solution
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NetBase's campaign tracking solution allows companies to (1) quickly measure the reach, response, and sentiment of marketing campaigns on social media, (2) understand what customers like and dislike about campaigns to make improvements, and (3) identify influential authors to target messaging more effectively. The solution is built on NetBase's enterprise social intelligence platform which processes billions of social media posts to extract structured insights.
Campaign tracking solution
- 1. ENTERPRISE SOCIAL INTELLIGENCE CAMPAIGN TRACKING Put the Social Voice to Work for Your Campaigns Today’s Campaigns Require Real-time Measurement and Optimization In the social media era, campaigns often take on a life of their own. The carefully crafted messaging of the brand gets translated into customers’ language as they spread the word to their friends and colleagues. Good campaigns reach further, and word-ofmouth amplifies the negative impact of campaigns that miss the mark. Public relations (PR) and marketing teams must not only run an evergrowing number of campaigns to satisfy the social customer, but also plan, execute, and optimize over shorter campaign durations. They need better tools to quickly measure campaign reach, response, and sentiment. And they must understand how to speak their customers’ language and take the smart actions that improve campaign success. BENEFITS MAKE FASTER COURSE CORRECTIONS that increase campaign success and resulting revenue UNDERSTAND deep social response to campaigns SPEAK the customer’s language so that campaigns resonate INCREASE CAMPAIGN REACH by identifying key influencers and prospects Quantify Campaign Success Faster NetBase’s campaign tracking solution offers a business-ready template to monitor and measure social media conversations prior to, during and after the launch of a PR or marketing campaign. Built on an Internet-scale, high-performance, flexible enterprise social intelligence platform and web-based application builder, the solution offers PR and marketing teams instant analytics showing how each campaign is succeeding and where it could be improved, based on the social response. Drill Deeper Into Multiple Campaign Success Factors The NetBase campaign tracking solution gives campaign leaders a fast way to understand how customers are receiving products, pricing, and promotions. They can look at where and when most of the conversations are occurring, what customers like or dislike, and what emotions and behaviors they express about the campaign or its components. And they can identify influential authors on a particular topic. Armed with this information, campaign leaders can make informed course corrections that put the campaign on the best path to success. This agile, “learn-and-turn” approach may mean changing the messaging or taking such steps as offering special incentives to key influencers or active authors. KEY FEATURES Measure and compare social response to campaigns in real-time, pre-, during and post-launch Discover deep insights within customer opinions Identify influential authors and their profiles, including gender and geography Analyze geographical hot spots Review actual conversation verbatims in real-time
- 2. CAMPAIGN TRACKING The Secret Sauce: NetBase Enterprise Social Intelligence Platform and NetBase Social Insight Composer At the core of all our social media monitoring and insight solutions is the NetBase Enterprise Social Intelligence Platform. This platform offers organizations a way to operationalize social media by instantly capturing billions of social media conversations from millions of sites globally and making those conversations available for immediate use enterprise-wide. End-users benefit from trusted, transparent, and targeted insights delivered to them through easy-to-understand views. The key components of the NetBase Enterprise Social Intelligence Platform are: ConsumerBase, our social intelligence warehouse containing conversations from more than 100 million global sources—cleansed, processed, normalized, and organized as structured insights in a special index. It uniquely makes one year’s worth of normalized data available to users on-demand on day one. Our Twitter Firehose option adds real-time access to Twitter’s complete data stream—more than 270 million tweets per day on average. A high-precision natural language processing (NLP) engine, combined with text analytics and machine learning. This engine reads and categorizes each one of the posts captured in ConsumerBase according to the opinions, emotions, and behaviors that customers have expressed. The NetBase Enterprise Social Intelligence APIs, which make NetBase-processed social media posts, related insights, and summary statistics available for integration into enterprise workflow processes and applications. Designed to operate at Internet scale, the NetBase Enterprise Social Intelligence Platform processes tens of thousands of sentences per minute, 24x7. The NetBase Social Insight Composer enables power users and business analysts to quickly define topics (using NetBase Insight Workbench features) and create, publish, and share interactive dashboards from a vast set of widgets in the data visualization library. It includes an easy, comprehensive way to “scrub” topics to filter out spam, disambiguate unrelated content, and organize insights for business use. Each dashboard created by the composer is made up of widgets that provide relevant views of social data for specific monitoring and analysis needs. A B O U T N E T B A S E NetBase, the C2B Company, delivers the enterprise social intelligence platform that global enterprises use to monitor, understand, and engage with customers in real time. Using a high-precision natural language processing (NLP) engine combined with text analytics and machine learning, our platform processes billions of social media posts to extract structured insights delivered via customizable dashboards. Our solutions enable marketing, public relations, market research, customer service, sales, and product innovation leaders to craft winning strategies faster. Clients include CocaCola, Kraft, HP GfK and J. D. Power & Associates. NetBase powers the weekly Sentiment Tracker in the Wall Street Journal and our solutions are sold globally by SAP AG © March 2012 NetBase Solutions, Inc. WHAT’S DIFFERENT? Immediate access to real-time, global conversations and at least one year of history Accurate sentiment analysis and targeted customer insights organized using a high-precision NLP engine, combined with text analytics and machine learning Multilingual solution with support for English, Spanish, French, German, and Portuguese Easily extensible to support a broad range of business users across the enterprise through business templates and state-of-the-art APIs NetBase Solutions, Inc. 2087 Landings Drive | Mountain View | CA 94043 P 650.810.2100 | F 650.968.4872 For more information, visit: www.netbase.com. @NetBase NetBaseInc NetBase Solutions, Inc NetBaseInc